Sat.Nov 09, 2019 - Fri.Nov 15, 2019

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates.

Tools 205
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The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. Is your association ready to meet their changing needs? As an association professional, you likely think about how your members prioritize the benefits your association provides them. But do you consider how their priorities change throughout their careers and their relationship with your organization?

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Benchmarking Digital Marketing: Where Associations are Spending, Hitting and Missing

Multiview

As marketing continues its shift into digital, membership organizations must keep pace with the times. MultiView surveyed these organizations to… The post Benchmarking Digital Marketing: Where Associations are Spending, Hitting and Missing appeared first on MultiView.

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6 Strategies You Can Use Today to Increase Event Attendance

Wild Apricot

Want more event attendees? Who doesn't? Here are six tactics you can use to boost event attendance starting today.

Strategy 340
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Revisit your association’s benefits to improve member engagement and loyalty

YourMembership

Are your members satisfied with the benefits they receive from your organization? Community Brands’ latest study shows you might have room for improvement. To keep members happy and engaged long-term, it’s important to deliver the benefits that matter most to them. The Community Brands Member Engagement and Loyalty Study suggests associations might have work to.

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LMS Integration Questions to Consider Before Making a Selection Decision

WBT Systems

LMS Integration Questions to Consider Before Making a Selection Decision. Read more about LMS Integration Questions to Consider Before Making a Selection Decision.

LMS 250
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The 50 Best Nonprofit Websites To Get You Inspired

Wild Apricot

Planning to redesign your website? We've handpicked the top 50 nonprofit websites from organizations large and small to help you create the best possible website.

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Take your association’s career center to the next level using social media

YourMembership

Job opportunities are among the most important benefits to your members. Here’s how to give your job board a boost using social media. The Member Engagement and Loyalty Study by Community Brands highlights a trend seen across multiple Community Brands studies: Job opportunities are important for acquisition as well as retention – especially among those.

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Are Too Many Meetings Killing Employee Productivity?

Associations Now

For employees who rely on blocks of time to get their tasks done, dicing up their calendars with unnecessary meetings can result in a loss of work. You wake up in the morning ready to buckle down and get to work—but one glance at the calendar says otherwise. With meeting after meeting filling your schedule, there’s little room to make a dent in your to-do list.

Products 109
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Associations are Not Addressing the Emotional Minefield

Smooth The Path

Associations care member’s professional lives but, do they care for member’s emotional lives too? Work is an emotional minefield. We receive big promotions, but also sometimes lay-offs and demotions. We have huge wins, but sometimes other people take credit for our work. We work with teams that excel and also struggle to communicate with a co-worker that just doesn’t get it.

Project 92
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How to Create a Nonprofit Website That Inspires People to Action

Wild Apricot

Every nonprofit wants their website to be as effective as possible, but few know how the principles behind it. Learn how to create a nonprofit website with these seven best practices to increase donations and engage supporters.

How To 271
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Social Media Has Changed the Advocacy Landscape Forever

Association Adviser

Associations should be aware that as social media platforms evolve, they'll need to continuously evaluate their social media advocacy plans to ensure maximum reach and meaningful engagement. The post Social Media Has Changed the Advocacy Landscape Forever appeared first on Association Adviser.

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The Countdown to Renewal Season Is On. Are You Ready?

Associations Now

Many associations operate on a calendar-year dues cycle with renewals late in the year, which means their members are currently deciding whether to join up again. Here are three tips to boost the chance of a renewal. Associations typically operate on one of two membership dues cycles. Either everyone renews on the same date each year, or individual members renew on their join-date anniversary.

Discount 104
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Feeling stuck? Moving on is actually quite simple

Association Success

Being able to simplify something complicated is not easy or intuitive. . In an overly complex world, simplifying our personal and professional lives is fast becoming a foundational value that cannot be ignored. Just look around: Companies that simplify our lives are thriving. . Unstable complexity is the enemy. I have a friend, Rod Graber, who owned a $2 million hospice business in Denver.

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3 Ways to Collect More Revenue at Events With the Mobile App

Wild Apricot

Every event you run could be an opportunity to follow up on unpaid invoices and make sure you don't miss out on a dime of your revenue. Here's how to use the new finances module in the app for admins to make that easier than ever.

Revenue 179
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Baseline Advocacy: Legislative Tracking Offers Associations the Opportunity to Execute Advocacy in Real-Time

Association Adviser

Legislative tracking streamlines advocacy information to your membership. Here's how to personalize, categorize and identify legislation that matters. The post Baseline Advocacy: Legislative Tracking Offers Associations the Opportunity to Execute Advocacy in Real-Time appeared first on Association Adviser.

How To 79
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7 Hidden Costs of a “Pseudo-SaaS” AMS

Membersuite

A pseudo-SaaS AMS requires developers to "branch off" the core code to create a customized version for you. And customized software, no matter its label, has costs. Guess who pays for that? Read the post to learn 7 hidden costs of a pseudo-SaaS AMS.

Cost 75
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Associations’ New Role During an Industry Downturn

Smooth The Path

For three years, Sandy went to work, and she never knew if she would work the whole day or if she would be laid off by lunch. Mark works for a company whose CEO routinely takes a poll about who can do without a paycheck this week. Mary works for an organization where end-of-year bonuses are not paid even if the staff has achieved all their metrics. Some associations serve industries or professions whose heyday is in the past.

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Three Ways to Maximize Your Giving Tuesday Campaign

Associations Now

As the number of organizations participating in the post-Thanksgiving charitable holiday swells, it can be harder to get a foothold with donors. Fundraising experts give tips to help you distinguish yourself and make the most of #GivingTuesday. Giving Tuesday , the annual charitable holiday, has become a big day in association fundraising. So big, that your members are sure to receive an avalanche of requests for donations ahead of December 3.

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SURGEcast: Listen to the whole interview with Safi Bahcall

Association Success

Couldn't make it to SURGE Growth in November or just loved what "Loonshots" author Safi Bahcall had to say so much that you're eager for more? That's exactly why we created SURGEcast, a podcast dedicated to delivering the full interviews from our SURGE keynotes. While our free virtual conference gives us an amazing opportunity to […]. Going somewhere?

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Another AMSFest in the Books

Delcor

I have attended all of the AMSFest events and have been consistently impressed by the value provided to associations who are researching association management system (AMS) options. AMSFest 2019 was no exception, and DelCor was proud to contribute. This year, I hosted an AMS Selection and Data Preparation Bootcamp with Joan Menzer, a fellow DelCor consultant, and Katherine Matthews, Data Manager at the National Council of Architectural Registration Boards (NCARB).

Project 79
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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Marketing by Example: Airbnb and Community Content

Association Adviser

Consumers want brands to share their values and engage with their community in meaningful ways. Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser.

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Journalism Groups, Media Outlets Team Up to Protect Press Freedom

Associations Now

The Protect Press Freedom campaign, ahead of the 2020 presidential election, emphasizes the challenges and sacrifices journalists make in reporting and presenting the news. As the 2020 election season kicks into high gear, a coalition of journalism groups and publishers are kicking off a new campaign highlighting the risks that reporters and editors often face in doing their jobs.

Team 81
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Welcome to the place where badass leaders grow

Association Success

Here we go, AssociationSuccess.org readers: Big changes are upon us. . If you participated in SURGE Growth last week, then you got to hear a little about about all the amazing new opportunities we’re developing for you to engage with other association professionals as we seek to do some growing of our own. . We spent the summer challenging ourselves to think more critically about what AssociationSuccess.org does to create new connections and find new ideas that could evolve the association indus

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What Marketing Consulting Services Are Available for Associations?

HighRoad Solution

Associations naturally have a DIY spirit when it comes to most things. Inspired by the can-do energy of the members, association management teams will try to tackle most tasks by themselves.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Here’s some inspiration from Community Brands’ latest study to get you started. As one year ends and another begins, we often turn our attention to refreshing various areas of our lives.

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Purpose-Driven Design Makes Meeting Collaboration Easier

Associations Now

MGM Resorts recognizes and answers the ever-growing need for innovative and cohesive technology configurations in meeting and convention spaces. Corporate meetings are no longer about sitting in a giant ballroom anonymously listening to speaker after speaker. Meetings increasingly have a collaboration component that often includes staff members and clients who are participating remotely.

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SURGE Growth is coming back — for Asia-Pac

Association Success

If we were going to spend our latest virtual conferencing charging the association industry with finding ways to grow, then you can bet we were going to look for ways to grow, too. That’s exactly why we’re proud to announce we’ll be hosting SURGE Growth all over again — and this time, it’ll be at an optimal time for association professionals in the Asia-Pacific region.