Wild Apricot
DECEMBER 1, 2017
Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 5 steps to create your own with examples.
Reid All About it
NOVEMBER 28, 2017
Hermes is a leading parcel courier in the United Kingdom and is committed to always being the first choice among U.K. consumers. Doing so requires a deep focus on improving. The post VOC Leaders: How Hermes delivers success by measuring the entire customer journey appeared first on ForeSee.
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WBT Systems
NOVEMBER 28, 2017
It’s frustrating when you’re the only one in your office who can see the future. You know your association should provide online learning programs to members and others in your industry. However, you don’t have the budget to hire instructional designers to develop courses. Here are some ways to build an online learning program with a limited budget.
YourMembership
NOVEMBER 30, 2017
Every association department competes against yours for limited funds you need to purchase new technology. If your membership department (and association) requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. Examine your software’s checkered past.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Wild Apricot
NOVEMBER 30, 2017
Including an emotional story in your messaging can inspire your supporters to take action. Here's an introduction to the basic elements of nonprofit storytelling from the expert on the matter, Vanessa Chase.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Reid All About it
DECEMBER 1, 2017
The weekly list of free educational events for the association community… AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members. Tim Ebner at Associations Now shares three ways AI is helping associations make an impact. AI’s a pretty exciting topic, isn’t it? I finally have a handle on the different types of AI and how AI works thanks to rasa.io decoding AI and its language for me.
YourMembership
NOVEMBER 28, 2017
One of the hardest tasks as a continuing education provider is maintaining confidence in your learning management software (LMS). Some of you are currently stuck in the vicious cycle of investing in new technology. You feel proud of what you’ve accomplished. But soon, you realize there’s a new tool or technology that offers more. Way. The post 3 ways to unstick the vicious continuing ed tech cycle. appeared first on YourMembership.
Wild Apricot
NOVEMBER 29, 2017
Dear Nonprofit Decision-Maker, If you are looking to hire a volunteer manager, please read this post.
Higher Logic
NOVEMBER 30, 2017
Communities are naturally multi-disciplinary projects. They use diverse tools to provide the information customers need in the way they want to receive it, all to fill a business need like improving retention or increasing awareness about your products. At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Eric Lanke
NOVEMBER 27, 2017
Another lesson for me this week that demonstrates how a strategy without the resources to support it is a recipe for failure. We sometimes deceive ourselves in the association business. We know our strategies are compelling and our volunteers are dedicated, and we think that if we simply bring the two in alignment with each other the execution will take care of itself.
GrowthZone
NOVEMBER 27, 2017
It’s time for your association to start blogging like you mean it. Blogging doesn’t have to be hard, nor take a lot of time. See How to Make Your Blog Stand Out & Scream, “Read Me!”. Download “ How to Write an Association Blog People Will Read” There’s no better way to drive people to your association’s website than through compelling blog posts.
Wild Apricot
NOVEMBER 28, 2017
Big data is not just for the big companies. Big data has been around for quite some time, but it may seem like an elusive jargon to you. With explosion of real-time data applications, it is but obvious that a huge amount of data is accumulated in various applications. Large businesses were quick to realize the value of this treasure trove and deployed various data analytics techniques to discover trends and gain insights.
Jamie Notter
NOVEMBER 27, 2017
Everyone wants to know how good their culture is. They want to know if their people rate the culture favorably, they want to know if they are considered a best place to work, they want to know if they have good engagement scores, and they want to know if they do a good job on things like innovation, transparency, collaboration, and agility. I get it.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Adviser
NOVEMBER 27, 2017
Photo by Chris Leipelt on Unsplash. At this month’s Leaders Retreat, ASAE presented a research brief titled “Drivers of Change” first published in August 2017 about changes most likely to affect associations in the coming years. ASAE partnered with Foresight Alliance and Signature i as part of its ForesightWorks initiative to help association leaders identify, anticipate and act on trends expected to impact associations and their communities.
Association Success
NOVEMBER 30, 2017
How one networking group is making a mark from within. The Alexandria Brown Bag, founded by Talisa Thomas-Hall, ACB ALB, is a networking group for association professionals hosted by Marketing General, Inc. in Alexandria, Virginia. Meeting monthly, their remit is to connect for the purpose of sharing best practices and professional development, as well as networking and collaboration opportunities.
Wild Apricot
NOVEMBER 29, 2017
We recently wrapped up our Free Membership Growth Online Summit 2017, where five leading experts shared strategies for increasing membership growth. Access the recordings here and learn about more of our upcoming webinars.
Smooth The Path
NOVEMBER 29, 2017
I have learned that it is not time to tell my husband that the car’s low tire pressure indicator light is on the moment he walks in the door at 6PM. He does not want to hear about the leaky faucet upstairs. Or about the lawn that needs to be mowed. Timing matters in communication. From my Crayola days I remember a trainer sharing the emotional sponge theory of behavior.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Adviser
NOVEMBER 30, 2017
Photo by Nik Shuliahin on Unsplash. Liz Ruble, Naylor Association Solutions. Employer brand, in short, is an organization’s reputation as a place to work. It is a combination of things like compensation and benefits, company culture and work environment, and the organization’s employee value proposition. Put even more simply, employer brand is an organization’s answer to the question “Why would someone want to work here?”.
Association Success
NOVEMBER 27, 2017
These tips on (sensibly) shaking things up will put you on the path to success at your association. Innovation is not easy. Switching up working practices at associations that have existed for decades takes tenacity, especially if you have a relatively small sphere of influence. But we should never let complacency get in the way of progress. I believe you can influence change in your organization at any level if the environment is primed.
Wild Apricot
NOVEMBER 27, 2017
Here are 27 free nonprofit webinars for December.
Smooth The Path
NOVEMBER 27, 2017
Many members are forward thinking, and they want to understand how the industry or profession will change in the future. This leaves associations in a bind because predicting future trends is tricky. By this work’s very nature, we can be wrong when we are forecasting or trend spotting. So what role should association’s play? I have an idea for you but consider this first.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Association Adviser
NOVEMBER 27, 2017
For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing. With so many online and print tools available for free or a scalable cost, marketing to a large target audience doesn’t require as large a staff as it might have decades ago when the main
Association Success
NOVEMBER 28, 2017
Check in with your member community through surveys to find out what’s working and what has to go. Your members are on a journey with your association. Some are taking their first steps with you while others have reached the end of the line. Others are prospects and they’re deciding whether to hop on board. Having conversations with your members at various points in their journey can yield valuable insights into member acquisition, engagement and retention.
GrowthZone
NOVEMBER 30, 2017
Communication is key to association efficiency. And there are times when that communication requires face-to-face meetings. These meetings can be a model of efficiency or go on forever with no measurable accomplishments. Setting up an effective meeting with association staff, board members, or members is more than emailing the time and location to attendees.
SilkStart
NOVEMBER 30, 2017
The end of one event marks the perfect time to start planning for the next. Sending a post-event survey to collect attendee feedback is one of the best ways to understand guest satisfaction and improve future events. Collect this data and learn valuable insights with these 3 short steps: Step 1 – Design your Survey. Asking the right questions is key to getting useful answers.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Membersuite
NOVEMBER 28, 2017
In order to create a memorable event for your members, you must catch the wave of the most important tech trends and begin incorporating them.
Effective Database
NOVEMBER 30, 2017
I’m often asked what the major success factors are for an AMS (or any system) implementation. There are many, of course, but based on my 18 years of consulting, the primary success factor is how much effort the association puts into the project. I’ve worked on over 200 AMS implementations, and I can say unequivocally the most successful have been those where the association has been fully engaged, from start to finish, and has committed the time and resources necessary to get the job
SOS Association
DECEMBER 1, 2017
By Zach Ingallina. When building a board of directors in a for-profit business, you may tend to focus on investors, experienced chairmen or people who make meetings meaningful, and being significant value. It is not uncommon for board meetings to be dreaded, everyone fears long, drawn-out meetings with members bickering and grabs for power and control.
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