Wild Apricot
JUNE 14, 2018
Are fewer people attending your events these days? Are you hoping to dramatically increase attendance at your big conference this year? Rather than relying solely on email blasts, word-of-mouth, and social media posts, here's how to use Facebook ads to increase event attendance.
Beth Kanter
JUNE 13, 2018
In light of the recent high profile suicides by Kate Spade and Anthony Bourdain, Vu Le wrote an excellent piece on what nonprofits need to know about mental illness. One of the points he brings up is the importance of creating an environment where life/work balance flourish. Overwork and stress can lead to burnout and depression and that can lead to even bigger problems.
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YourMembership
JUNE 15, 2018
As an association professional, you look for ways to more effectively communicate the value of your organization’s events. Of course, the actual value comes from the overall experience you create for your attendees: The content, the quality of speakers and presenters, and the social and networking opportunities. But, how do you convey the value of. The post Is your association missing an event microsite?
Smooth The Path
JUNE 12, 2018
Here is how to get the most from your speaker investment while boosting both participant and speaker engagement at the same time! Lean on the opening speaker. The opening keynote speaker sets the tone for the rest of the conference. They can encourage participation. They can advocate for participants to be open, friendly, and collegial. The opening keynote can build excitement, or encourage participants to be thoughtful and reflective.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
WBT Systems
JUNE 12, 2018
When you collect useful student feedback on online courses, you can confidently assess and improve the effectiveness of your e-learning programs. However, you need the right type of feedback. Too often, feedback tools elicit useless information because they ask the wrong questions. Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
YourMembership
JUNE 12, 2018
Your members-only events offer a powerful membership benefit. At the same time, hosting events open to non-members are just as powerful for increasing your association’s membership. Think about it: What better way to showcase your association’s value to prospective members than by inviting them to meet your members and experience your association’s value up close?
Blue Sky eLearn
JUNE 11, 2018
Selecting an LMS is a big decision. Check out our best practices for when you make your decision! Selecting an LMS is a big decision. There’s the financial aspect. The time you’ll put into implementing the platform – adding courses, creating content. The more technical aspects – integrating with other systems, setting up eCommerce. It’s not a decision taken lightly.
Higher Logic
JUNE 12, 2018
When it comes to online communities, the best offense is not a good defense. Why? Because playing defense might protect you, but it won’t grow your community. The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report.
Wild Apricot
JUNE 11, 2018
This is a guest post by Lamees Abourahma who explains how to keep your website design modern by incorporating new techniques that make your site more user-friendly and technologically relevant.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Eric Lanke
JUNE 11, 2018
Not too long ago I wrote a post about Getting Out From Behind the Podium when giving a talk at my association's Annual Conference. For the first time in a decade, as I describe in that post, I got out from behind the podium and walked the stage while delivering my speech, like many of the professional speakers that we hire do. Last week I had another speaking opportunity.
Association Adviser
JUNE 15, 2018
Everyone loves a good story. One that touches your heart, makes you laugh, and even makes you cry (especially for us weepers). Ask anyone who knows me and they will tell you I am full of stories about everything from my beloved Aunt Mary to embarrassing, yet endearing moments when I forget someone’s name. I love telling stories because they communicate who I am, what I do, and how I relate to others.
Higher Logic
JUNE 14, 2018
In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. How can we keep up with the technology world but also filter out the things that aren’t useful? Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. before you buy it.
GrowthZone
JUNE 14, 2018
It’s tough to build trusted relationships with members when they are spread across a state, region, or country. Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. Blog like you mean it. Get the ultimate association blogging guide. Begin with a welcome message from your president or executive officer and move forward from there.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Smooth The Path
JUNE 14, 2018
Scientists discovered that first impressions are super important to us. We record and rely on first impressions heavily in our day to day lives. First impressions are hardwired into our brains. Not only do we experience first impressions of each other, but we also have first impressions for everything else from places to brands, and products, and organizations, and more.
Association Adviser
JUNE 13, 2018
Last month, I attended the ASAE Marketing, Membership, and Communications Conference in Washington, DC. The MM&C Conference gives association and nonprofit professionals the insight to improve their marcomm and membership strategies, and teaches the latest in engagement, technology and trends from industry leaders. This year, the keynote speakers and learning lab presenters highlighted the importance of shaking things up in your marketing and membership strategies, and keeping a fresh perspe
AMR Management Services
JUNE 13, 2018
AMR's own Molly Marsh shares her top five takeaways from the recent Xperience Design Project (XDP) from ASAE.
Association Success
JUNE 10, 2018
A look at the factors disrupting the US education system. In the past few years, I have conducted a tremendous amount of research into the education-to-employment system. The more I learn, the more I am convinced that associations have an important role to play in defining skills and competencies and in providing education to make a dent in the wicked problem we are being presented with in the United States.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
HighRoad Solution
JUNE 12, 2018
Recently, I had the pleasure of pounding the proverbial charcoal grey carpet at ASEA’s MM&C Conference , held in D.C. Teeming with nearly 1,000 marketing and membership leaders in the association space, the event was a breath of fresh air in terms of digital possibility and receptiveness.
Association Adviser
JUNE 11, 2018
As you may know, I launched Event Garde, a professional development consultancy, in 2011. At that time, associations were suffering to varying degrees in the aftermath of a recession. As a result, they began seriously vying for the attention of their members despite shrinking travel and professional development budgets – each hoping to secure as much coveted non-dues revenue as possible.
GrowthZone
JUNE 12, 2018
It’s that time of year again to send your members “The Survey.”. As you know, some members are loyal survey takers, some like the opportunity to vent or praise, and some will always ignore the invitation. However, there’s a good chance you can increase member participation when you help your members understand why your association is conducting the survey and what you’ll do with the results.
Association Success
JUNE 13, 2018
The way we plan for the future can make or break an association and its industry. Many years of working in the association space, and two very different industries within it, have taught me a thing or two about using foresight to an association’s advantage. Now, with ASAE’s ForesightWorks , all of us have access to the resources we need to scan for trends and anticipate changes before they happen.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Velvet Chainsaw
JUNE 13, 2018
Does your event have a clear and inspiring purpose? (If you’re shaking your head yes, then what is it?). Now imagine someone asking your conference participants that question. How would they respond? I suspect they would say “ Yes, of course it has a purpose!” Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers.
Association Adviser
JUNE 11, 2018
Missed our live webinar? No worries, we have the recording and slides available for anyone who wants to learn how your association can hit a home run with an often overlooked, yet powerful tool—the niche career center—to grow your industry relevance and non-dues revenue. Webinar recording. Slides. The post Webinar: Build a Member-Centric Career Center and They Will Come appeared first on Association Adviser.
Membersuite
JUNE 14, 2018
It's time to ditch spreadsheets. Your data should be giving you up to date, actionable information so you can set goals reach them.
Association Success
JUNE 11, 2018
How STEEP factors will offer our associations new opportunities for staff operations. Over the next few years, staff structure at associations will undergo huge changes that will present opportunities for more efficient and nimble operations. This is made clear by several Social, Technological Economical, Environmental and Political (STEEP) factors, listed below.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Robert Skrob
JUNE 13, 2018
It’s rare that an interview host does his homework, reads the book, and writes insightful questions. That’s why I was so pleased when Mark Hirsch, host of Growth Harmony’s Brain Trust Mastermind. came prepared with interview questions about my new book, Retention Point. In fact, the questions were so good that I decided to share Mark’s questions along with my answers for you here.
Reid All About it
JUNE 15, 2018
The weekly list of free educational events and resources for the association community… The Atlantic takes a look at the death of higher education due to declining enrollment. As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. A few years ago I came up with some crazy ideas about how associations could transform higher education.
Mizz Information
JUNE 12, 2018
Ah Facebook…always looking for new/better ways to be transparent and to protect our security. That’s why they’ve implemented this …oh, sorry, that’s not it–that’s just the billionth time they “accidentally” changed users’ sharing settings to public. Last week. But they’re sorry, obvi, because they a whole commercial promising that they’re going to do better to protect our privacy and keep us safe.
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