Higher Logic
MAY 22, 2018
There’s a lot of hype around online communities now. But does that mean your organization really needs one? You’re not alone. You or you r stakeholders may be skeptical about launching an online community – after all, no one’s really asking for one yet. Why i nvest in something that may not seem like an urgent need? You’re right to ask questions and be concerned.
YourMembership
MAY 22, 2018
Your organizational membership is boosted by your members seeking professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your organization is for networking opportunities with like-minded people. They want to be part of a community made up of their peers and the leaders within their industry.
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Wild Apricot
MAY 25, 2018
Looking for an easy way to coordinate training programs and register rowers for events and classes? Dozens of rowing clubs use Wild Apricot’s software to seamlessly handle all their admin tasks and more.
Reid All About it
MAY 25, 2018
The weekly list of free educational events and resources for the association community… Let’s start with this useful article by Alan Hoffler for both speakers and meeting planners about the questions a speaker should ask the planner before the event. By the way, if you’re looking for a speaker on speaking or a speaking trainer/coach, Alan’s your guy.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Thanks For Playing
MAY 24, 2018
I recently had the opportunity to contribute to Association Success’s SURGE 2018 spring conference, hosting a “monitor-side chat” with Shelly Alcorn and Tracy Petrillo on the association role in the new educational paradigm. Association Success asked me to write a follow-up article about that session. What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a Sy
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
MAY 23, 2018
Wild Apricot is the easiest way to manage your rotary club and spend more time serving your community. Start your free, 30-day trial now.
Spark Consulting
MAY 24, 2018
I recently had the opportunity to contribute to Association Success’s SURGE 2018 spring conference, hosting a “monitor-side chat” with Shelly Alcorn and Tracy Petrillo on the association role in the new educational paradigm. Association Success asked me to write a follow-up article about that session. What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a Sy
WBT Systems
MAY 22, 2018
If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. But how do you get people to make that first investment of time and money into one of your online courses? You don’t. Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you.
Aaron Wolowiec
MAY 23, 2018
While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Wild Apricot
MAY 23, 2018
Wild Apricot is the easiest way to manage your rotary club and spend more time serving your community. Start your free, 30-day trial now.
GrowthZone
MAY 21, 2018
Laurel or Yanny? . It is amazing not only how quickly this internet debate went viral, but the fact that people truly do hear the recording differently. It brings to light the age-old issue of communication breakdown. Check out From Introverts to Extroverts: Keeping All of Your Members Engaged. Have you ever told someone something – only to later find that he or she completely misunderstood you?
Eric Lanke
MAY 21, 2018
Four weeks ago, in Step Four: Discussing the Strategic Implications, Part 2 , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our most recently completed Board meeting. I ended the previous post with a comment that we needed to resolve some unexpected problems with the structure of the exercise as we prepared to complete it at our upcoming meeting in June 2018.
Aaron Wolowiec
MAY 25, 2018
Challenging problems require creative solutions. But if you always do what you’ve always done, you will always get what you’ve always got. Therefore, we have both the power and the responsibility to innovate upon those who have come before us. So, today and every day, choose to see the good in association learning. Choose to create your palette of possibilities.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Association Success
MAY 21, 2018
Some radical recalculations could speed you towards your revenue goals. I was recently speaking with an association publisher who told me that she was considering replacing the advertising representative firm she had been using with another. As we got into more detail, she revealed that the firm had been successful in building and maintaining her organization’s print advertising business, but had not been successful in building her online advertising and that she felt that a company with more ex
Smooth The Path
MAY 22, 2018
New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership. Why would they fail to renew? They say it is because they are bored. Too often long-time members feel like they could take the stage and give the speaker’s presentation.
GrowthZone
MAY 24, 2018
By now your association should be up-to-speed on General Data Protection Regulation (GDPR) that goes into effect May 25 th , 2018. It applies organizations located in the European Union (EU) or organizations that collect data from members in the EU. Not only is this regulation poised to protect data, but it will set a new standard by challenging many companies to remove antiquated systems and upgrade business processes.
Event Industry News
MAY 25, 2018
The Netherlands Board of Tourism and Conventions has signed a strategic partnership with Meetingselect, which offers one of the most successful and largest corporate booking tools in the world. The cooperation was announced during the IMEX in Frankfurt last week. From now on, meeting planners that visit the NBTC business platform to find a meeting venue or make a group reservation have direct access to the entire Meetingselect database.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
AMR Management Services
MAY 23, 2018
As May 25th grows ever closer, GDPR (The European Union’s General Data Protection Regulation) continues to seem a Goliath for many associations. Non-profits and for-profit companies alike are.
Smooth The Path
MAY 24, 2018
Often we try best in class strategies and tactics from other associations. For-profits are also excellent sources of ideas and best practices. Disney developed a super helpful email series to prepare guests for their trip and get them excited about their upcoming vacation. Associations could also use an email series to prepare attendees and get them looking forward to the conference.
GrowthZone
MAY 21, 2018
Our latest publication, Quote Notes for Associations , is a sharable, strategically-selected collection of famous (and not so famous) sayings to inspire and motivate. Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. They’re perfect for: Social media posts (think #MondayMotivation).
Association Adviser
MAY 23, 2018
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) at Naylor Association Solutions. Each association is unique in their goals, needs, communication platforms, members and legislative functions. It’s important to embrace each association uniquely; however, my experience working with many associations allows me to recognize the successful and similar componen
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Event Industry News
MAY 22, 2018
Major events require a major security operation, and the recent Royal Wedding was one of the biggest operations in recent times. Security was heightened due to the importance of the occasion due to the potential threat of terror to such a major event. There was a drone no-fly zone put in place, however, this measure does not necessarily stop drones from entering the area.
Velvet Chainsaw
MAY 21, 2018
Marriott, Hilton and IHG have announced reductions in group-booking commissions from 10 percent to 7 percent for their North American hotels, to take place over a period of time this year and next. Marriott’s has already begun for most intermediaries. A 30-percent cut in one’s business model is a tough pill to swallow for any company. It’s even tougher for those independent meeting companies that survive on commissions.
Membersuite
MAY 24, 2018
These two analysis tools serve different purposes. Don't get left behind. Find out how Business Intelligence can help you.
Association Adviser
MAY 23, 2018
How can we increase non-dues revenue? This is likely a question at the back of every association executive’s mind. One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Event Industry News
MAY 24, 2018
by Greg Lusk, Founder of Liveforce. With the events industry being a large player in the world of freelancing it is time for event staffing agencies to start paying attention to this popular work style. In the UK the freelancing workforce is growing at an incredible rate, If we use freelancing trade body IPSE’s definition, there are 2 million freelancers in the UK – with 1.77 million working as freelancers full-time.
Association Success
MAY 24, 2018
Research allows IEEE to dig into trends and find out what’s coming next for members. The Institute of Electrical and Electronics Engineers (IEEE) is the largest technical association in the world, with over 400,000 members in over 160 countries. Our members come from a huge variety of backgrounds. They are in electrical and electronics engineering, computing, communications, robotics, and automation, and much more.
HighRoad Solution
MAY 21, 2018
MMCC week is here! For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.
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