Higher Logic
MAY 22, 2018
There’s a lot of hype around online communities now. But does that mean your organization really needs one? You’re not alone. You or you r stakeholders may be skeptical about launching an online community – after all, no one’s really asking for one yet. Why i nvest in something that may not seem like an urgent need? You’re right to ask questions and be concerned.
YourMembership
MAY 22, 2018
Your organizational membership is boosted by your members seeking professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your organization is for networking opportunities with like-minded people. They want to be part of a community made up of their peers and the leaders within their industry.
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Wild Apricot
MAY 25, 2018
Looking for an easy way to coordinate training programs and register rowers for events and classes? Dozens of rowing clubs use Wild Apricot’s software to seamlessly handle all their admin tasks and more.
Reid All About it
MAY 25, 2018
The weekly list of free educational events and resources for the association community… Let’s start with this useful article by Alan Hoffler for both speakers and meeting planners about the questions a speaker should ask the planner before the event. By the way, if you’re looking for a speaker on speaking or a speaking trainer/coach, Alan’s your guy.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Thanks For Playing
MAY 24, 2018
I recently had the opportunity to contribute to Association Success’s SURGE 2018 spring conference, hosting a “monitor-side chat” with Shelly Alcorn and Tracy Petrillo on the association role in the new educational paradigm. Association Success asked me to write a follow-up article about that session. What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a Sy
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
MAY 23, 2018
Wild Apricot is the easiest way to manage your rotary club and spend more time serving your community. Start your free, 30-day trial now.
Spark Consulting
MAY 24, 2018
I recently had the opportunity to contribute to Association Success’s SURGE 2018 spring conference, hosting a “monitor-side chat” with Shelly Alcorn and Tracy Petrillo on the association role in the new educational paradigm. Association Success asked me to write a follow-up article about that session. What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a Sy
WBT Systems
MAY 22, 2018
If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. But how do you get people to make that first investment of time and money into one of your online courses? You don’t. Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you.
Aaron Wolowiec
MAY 23, 2018
While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Wild Apricot
MAY 23, 2018
Wild Apricot is the easiest way to manage your rotary club and spend more time serving your community. Start your free, 30-day trial now.
GrowthZone
MAY 21, 2018
Laurel or Yanny? . It is amazing not only how quickly this internet debate went viral, but the fact that people truly do hear the recording differently. It brings to light the age-old issue of communication breakdown. Check out From Introverts to Extroverts: Keeping All of Your Members Engaged. Have you ever told someone something – only to later find that he or she completely misunderstood you?
Eric Lanke
MAY 21, 2018
Four weeks ago, in Step Four: Discussing the Strategic Implications, Part 2 , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our most recently completed Board meeting. I ended the previous post with a comment that we needed to resolve some unexpected problems with the structure of the exercise as we prepared to complete it at our upcoming meeting in June 2018.
Aaron Wolowiec
MAY 25, 2018
Challenging problems require creative solutions. But if you always do what you’ve always done, you will always get what you’ve always got. Therefore, we have both the power and the responsibility to innovate upon those who have come before us. So, today and every day, choose to see the good in association learning. Choose to create your palette of possibilities.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Association Success
MAY 21, 2018
Some radical recalculations could speed you towards your revenue goals. I was recently speaking with an association publisher who told me that she was considering replacing the advertising representative firm she had been using with another. As we got into more detail, she revealed that the firm had been successful in building and maintaining her organization’s print advertising business, but had not been successful in building her online advertising and that she felt that a company with more ex
Smooth The Path
MAY 22, 2018
New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership. Why would they fail to renew? They say it is because they are bored. Too often long-time members feel like they could take the stage and give the speaker’s presentation.
Association Adviser
MAY 23, 2018
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) at Naylor Association Solutions. Each association is unique in their goals, needs, communication platforms, members and legislative functions. It’s important to embrace each association uniquely; however, my experience working with many associations allows me to recognize the successful and similar componen
GrowthZone
MAY 24, 2018
By now your association should be up-to-speed on General Data Protection Regulation (GDPR) that goes into effect May 25 th , 2018. It applies organizations located in the European Union (EU) or organizations that collect data from members in the EU. Not only is this regulation poised to protect data, but it will set a new standard by challenging many companies to remove antiquated systems and upgrade business processes.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
AMR Management Services
MAY 23, 2018
As May 25th grows ever closer, GDPR (The European Union’s General Data Protection Regulation) continues to seem a Goliath for many associations. Non-profits and for-profit companies alike are.
Smooth The Path
MAY 24, 2018
Often we try best in class strategies and tactics from other associations. For-profits are also excellent sources of ideas and best practices. Disney developed a super helpful email series to prepare guests for their trip and get them excited about their upcoming vacation. Associations could also use an email series to prepare attendees and get them looking forward to the conference.
Association Adviser
MAY 23, 2018
How can we increase non-dues revenue? This is likely a question at the back of every association executive’s mind. One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1.
GrowthZone
MAY 21, 2018
Our latest publication, Quote Notes for Associations , is a sharable, strategically-selected collection of famous (and not so famous) sayings to inspire and motivate. Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. They’re perfect for: Social media posts (think #MondayMotivation).
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Velvet Chainsaw
MAY 21, 2018
Marriott, Hilton and IHG have announced reductions in group-booking commissions from 10 percent to 7 percent for their North American hotels, to take place over a period of time this year and next. Marriott’s has already begun for most intermediaries. A 30-percent cut in one’s business model is a tough pill to swallow for any company. It’s even tougher for those independent meeting companies that survive on commissions.
Membersuite
MAY 24, 2018
These two analysis tools serve different purposes. Don't get left behind. Find out how Business Intelligence can help you.
Association Adviser
MAY 23, 2018
How can we increase non-dues revenue? This is likely a question at the back of every association executive’s mind. One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1.
Association Success
MAY 24, 2018
Research allows IEEE to dig into trends and find out what’s coming next for members. The Institute of Electrical and Electronics Engineers (IEEE) is the largest technical association in the world, with over 400,000 members in over 160 countries. Our members come from a huge variety of backgrounds. They are in electrical and electronics engineering, computing, communications, robotics, and automation, and much more.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
HighRoad Solution
MAY 21, 2018
MMCC week is here! For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.
Idea Architects
MAY 21, 2018
I facilitated a session a few weeks ago where some participants talked about the need to replace the "old guard" with some new faces and fresh thinking. It's a common concern and a common expression. No doubt for even the most dedicated of lifelong learners there is an expiration date on the value of their tenure in a particular role. But remember, just because you're changing the guard doesn't mean you necessarily want to change what they were guarding.
Beth Kanter
MAY 22, 2018
Note from Beth: In my recent book, The Happy, Healthy Nonprofit and leading workshops for nonprofits all over the world on this topic, I continue to be passionate about the need to build resilient and sustainable nonprofit leaders and organizations. This is true now more than ever. And new report, The New Normal , spells out exactly why that is important.
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