HighRoad Solution
JUNE 20, 2019
There’s a huge paradox at the heart of digital marketing. You have to communicate on a huge scale, potentially to millions of people. But you have to create personalized messages and try to have one-to-one conversations with each lead. How can this be achieved?
Associations Now
JUNE 17, 2019
Long the subject of breathless hype, blockchain technology has started to find its way into real-world use cases. A recent whitepaper highlights where associations and their members might come into play. For a while, it seemed like blockchain was everywhere as a buzzword, right? It certainly hasn’t faded away entirely—but perhaps the hype train is finally giving way to real-world attempts to make it useful for specific organizations.
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Wild Apricot
JUNE 17, 2019
Looking for the perfect post-event survey questions to get feedback on your event? Here are 30 you can use as, well as some best practices for structuring your event survey.
Higher Logic
JUNE 18, 2019
HIGHER LOGIC CARES: Through our 2019 Charity Program, we sent a group of nine staff volunteers to Houston, Texas, in May 2019 to assist Team Rubicon in disaster response efforts. This story is about their personal experiences on-site and what it’s like to participate. Here at Higher Logic, community is our business. The same could be said for Team Rubicon, though their core motto is “Disasters are our business.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Blue Sky eLearn
JUNE 17, 2019
What is the most important part of a webinar presentation? Of course, the timing, technology, and ease of use for the learner are super important, but the absolute most important part to the success of your webinar is the content and subject matter expert (SME). These two components can make or break your session. . Many associations , that I speak with , are concern ed about their ability to recruit high-quality webinar speakers, or even forget high quality, recruiting anyone to tea
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Potomac Core
JUNE 17, 2019
Dan Varroney. Why Members Hire Associations – Potomac Core Consulting is pleased to announce that its President & CEO, Dan Varroney is being featured in a series of three podcast episodes. The series is part of a re brand of the weekly podcast series by renowned autho r JP Moery , President & Founder of the Moery Company. Moery released his book “ Association Hustle , Top Strategies for Association Growth” and the podcast is closely aligned with the tenets of his book, which p
Reid All About it
JUNE 21, 2019
The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. She’s perplexed (as am I) as to why associations are “ignoring the most obvious yet almost entirely dismissed path to a sustainable future for associations: community leadership and strategic, intention
YourMembership
JUNE 17, 2019
When you hear the term “career event,” what’s the first thing that comes to mind? If you’re like most people, your first thought is a career fair. The reality, though, is that a career event is so much more valuable than the average career fair. A career event is a unique opportunity for professional organizations. The post Bring your career center back to life with a career event. appeared first on YourMembership.
Higher Logic
JUNE 19, 2019
Customer experience executives from around the world gathered in New York last week to receive some disappointing news from Forrester Research at the Forrester CX NYC Conference. Despite investments of $56 billion last year, customer experience index scores remained stagnant for the second year in a row. Thankfully, the mood was far from despair. To combat the problem, many organizations are looking at ways to deliver a better customer experience and differentiate themselves in the market.For ex
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
GrowthZone
JUNE 21, 2019
Word-of-mouth is so powerful because “we trust each other so much more than we trust businesses.” – Jay Baer. WHAT. Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected.
Association Success
JUNE 17, 2019
Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Our members are our consumers. Collectively, they buy millions of products & services (including membership) from our associations every year. Many associations offer multiple product lines and multiple products in each product line, such as: membership. publications (magazine, newsletters, blogs, etc.). certifications. research, data, & analytics. education events (conferences, seminar
Eric Lanke
JUNE 17, 2019
There are two kinds of association executives. Those that come from the industry their association represents, and those that come from the field of association management. I am the latter. In my experience, executives that come from the industry their association represents generally know what to do, but have to learn how to do it. And executives that come from the field of association management, generally know how to do things, but have to learn what to do.
Association Adviser
JUNE 19, 2019
There are problems with generational thinking. Here's why it is detrimental to associations’ ability to build meaningful relationships with under 40 stakeholders. The post The Limits of Generational Orthodoxy: Part I appeared first on Association Adviser.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Smooth The Path
JUNE 18, 2019
Last year I was talking to a colleague, and she recommended a particular national professional association. This group sounded like it could help me with some of my professional goals, so I joined. Right off the bat, I ran into a few issues. The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits.
GrowthZone
JUNE 19, 2019
“What’s in it for me?”. At a time when a professional’s experience and qualifications are available at the touch of a button, keeping your LinkedIn profile (and resume) fresh is important. Association membership allows young professionals to demonstrate a commitment to continuing education, a personal investment in the industry, and a variety of other “selling points” to gain credibility and experience without jumping jobs.
Associations Now
JUNE 16, 2019
Workers like their routines, and don’t have much faith in their coworkers, according to a recent survey. If leaders want cross-functional activity, they’ll have to make the case for it—and nix the useless meetings. CEOs are encouraged to bust silos so often you’d think half their job is driving bulldozers over grain farms. Employees must learn to work with different departments in cross-functional teams!
Association Success
JUNE 18, 2019
How can you create a more effective agenda at your conference planning sessions? Do you start your conference planning sessions by asking a big group sitting at a U-shaped boardroom table , “So what kind of content would you like on the program this year?” Do you proceed to repeat that same question all day long? Then you likely already know that this approach doesn’t spark new ideas or help you find solutions to make your conference more engaging.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Velvet Chainsaw
JUNE 17, 2019
I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures. But when it gets to “go time,” does that culture manifest at your conferences and meetings? Online forums have tackled this issue in recent weeks and it is clear that not all organizations support their on-site operations effectively or consistent
Delcor
JUNE 21, 2019
A few years ago, we had to use all our powers of persuasion to convince organizations to move their files from on-premise servers to cloud-based file storage solutions. Now, associations and nonprofits are on board with that approach because they want their IT staff to spend less time managing servers and more time helping colleagues achieve strategic and business goals.
Associations Now
JUNE 18, 2019
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many of them also have implications for associations and their members. Last week, Mary Meeker’s annual Internet Trends Report was released, teeing up—as Vox Media’s Recode put it—“ the holiday season for data nerds.”. Meeker, the founder of Bond Capital and a former Wall Street securities analyst, delivered a whopping 333-slide deck in a half-hour presentation at the Code Co
Association Success
JUNE 20, 2019
Does your association practice true inclusive leadership? A topic that has been on my mind a lot lately is inclusive leadership. I know there’s a lot being said about diversity inclusion, but inclusive leadership goes way beyond that. It’s about treating all team members fairly and respectfully, and not only the people who may look like you or think like you or even the people that are only willing to say what you want to hear.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
ReviewMyAMS
JUNE 17, 2019
By Megan Lopez, Senior Marketing Manager, Personify Earlier this month I wrote about how to master the art of identifying your organization’s wish list of requirements for selecting a new association management system (AMS) or constituent management and engagement. Read more. Tags: personify. RFP. RFI. selection. AMS. webinar. challenges.
Smooth The Path
JUNE 20, 2019
When engaged members personally identify with their chosen profession, they are likely to describe their association with words like these. The association is: my scholarly family. my intellectual home. our professional family. the home of our community. a family of like-minded people. the home of the cause I feel strongly about. the home of our profession or industry or focus.
Associations Now
JUNE 21, 2019
Rapid change can be unnerving, but associations that adapt in this era of disruption will thrive—recognizing the many opportunities of tomorrow. We all know R2-D2, the beloved, plucky, little robot whose beeps and boops helped defeat the evil Empire. Although adorable, how cute will he be when he’s competing with you for an employment opportunity? According to expert analysis from Deloitte Insights , machines will be taking on significantly more of the repetitive tasks we do in the workplace.
Membersuite
JUNE 18, 2019
Meet Julie Carswell, a Customer Success Manager (CSM) that loves family time, traveling, animals, and Halloween. Learn more about our CSM in this month's Employee Spotlight.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
GrowthZone
JUNE 17, 2019
Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office. Here are 5 things you can do to make your event more profitable, better attended, and a positive member experience: Get the Right People on the Committee.
Beth Kanter
JUNE 17, 2019
I have been working on an exciting project along with dream team of network thinkers and people who are excited about the idea of how collective action drives health in our communities. I want to share it with you. The network is called “WEB” which stands for The Well-Being and Equity Bridging (WEB) Network. The network is in the early stages of formation and being faciltiated by the Leadership Learning Community, with support from the Robert Wood Johnson Foundation.
Associations Now
JUNE 17, 2019
Would you swap flying to your business destination with riding in a driverless car? Also: three key ingredients for your onboarding program. Meetings can be fun, but getting to them—well, that’s another story. Between long security lines, flight delays, and lost baggage, flying can be a hassle. An alternative: driverless cars. “ In our study , we showed people trips of different lengths and asked them to choose whether they would rather drive themselves, take a flight, or ride in a self-driving
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