HighRoad Solution
JUNE 20, 2019
There’s a huge paradox at the heart of digital marketing. You have to communicate on a huge scale, potentially to millions of people. But you have to create personalized messages and try to have one-to-one conversations with each lead. How can this be achieved?
Associations Now
JUNE 17, 2019
Long the subject of breathless hype, blockchain technology has started to find its way into real-world use cases. A recent whitepaper highlights where associations and their members might come into play. For a while, it seemed like blockchain was everywhere as a buzzword, right? It certainly hasn’t faded away entirely—but perhaps the hype train is finally giving way to real-world attempts to make it useful for specific organizations.
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Wild Apricot
JUNE 17, 2019
Looking for the perfect post-event survey questions to get feedback on your event? Here are 30 you can use as, well as some best practices for structuring your event survey.
Higher Logic
JUNE 18, 2019
HIGHER LOGIC CARES: Through our 2019 Charity Program, we sent a group of nine staff volunteers to Houston, Texas, in May 2019 to assist Team Rubicon in disaster response efforts. This story is about their personal experiences on-site and what it’s like to participate. Here at Higher Logic, community is our business. The same could be said for Team Rubicon, though their core motto is “Disasters are our business.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Blue Sky eLearn
JUNE 17, 2019
What is the most important part of a webinar presentation? Of course, the timing, technology, and ease of use for the learner are super important, but the absolute most important part to the success of your webinar is the content and subject matter expert (SME). These two components can make or break your session. . Many associations , that I speak with , are concern ed about their ability to recruit high-quality webinar speakers, or even forget high quality, recruiting anyone to tea
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Potomac Core
JUNE 17, 2019
Dan Varroney. Why Members Hire Associations – Potomac Core Consulting is pleased to announce that its President & CEO, Dan Varroney is being featured in a series of three podcast episodes. The series is part of a re brand of the weekly podcast series by renowned autho r JP Moery , President & Founder of the Moery Company. Moery released his book “ Association Hustle , Top Strategies for Association Growth” and the podcast is closely aligned with the tenets of his book, which p
YourMembership
JUNE 17, 2019
When you hear the term “career event,” what’s the first thing that comes to mind? If you’re like most people, your first thought is a career fair. The reality, though, is that a career event is so much more valuable than the average career fair. A career event is a unique opportunity for professional organizations. The post Bring your career center back to life with a career event. appeared first on YourMembership.
Higher Logic
JUNE 19, 2019
Customer experience executives from around the world gathered in New York last week to receive some disappointing news from Forrester Research at the Forrester CX NYC Conference. Despite investments of $56 billion last year, customer experience index scores remained stagnant for the second year in a row. Thankfully, the mood was far from despair. To combat the problem, many organizations are looking at ways to deliver a better customer experience and differentiate themselves in the market.For ex
GrowthZone
JUNE 21, 2019
Word-of-mouth is so powerful because “we trust each other so much more than we trust businesses.” – Jay Baer. WHAT. Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Association Success
JUNE 17, 2019
Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Our members are our consumers. Collectively, they buy millions of products & services (including membership) from our associations every year. Many associations offer multiple product lines and multiple products in each product line, such as: membership. publications (magazine, newsletters, blogs, etc.). certifications. research, data, & analytics. education events (conferences, seminar
Eric Lanke
JUNE 17, 2019
There are two kinds of association executives. Those that come from the industry their association represents, and those that come from the field of association management. I am the latter. In my experience, executives that come from the industry their association represents generally know what to do, but have to learn how to do it. And executives that come from the field of association management, generally know how to do things, but have to learn what to do.
Associations Now
JUNE 16, 2019
Workers like their routines, and don’t have much faith in their coworkers, according to a recent survey. If leaders want cross-functional activity, they’ll have to make the case for it—and nix the useless meetings. CEOs are encouraged to bust silos so often you’d think half their job is driving bulldozers over grain farms. Employees must learn to work with different departments in cross-functional teams!
Smooth The Path
JUNE 18, 2019
Last year I was talking to a colleague, and she recommended a particular national professional association. This group sounded like it could help me with some of my professional goals, so I joined. Right off the bat, I ran into a few issues. The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
GrowthZone
JUNE 19, 2019
“What’s in it for me?”. At a time when a professional’s experience and qualifications are available at the touch of a button, keeping your LinkedIn profile (and resume) fresh is important. Association membership allows young professionals to demonstrate a commitment to continuing education, a personal investment in the industry, and a variety of other “selling points” to gain credibility and experience without jumping jobs.
Event Industry News
JUNE 18, 2019
A new research study has found that engaging attendees is the top reason 81% of organisations are using event apps but difficulties in measuring ROI, low adoption rates and the complexity of launching apps are still limiting efforts. The study also found that despite a 50-75% attendee adoption rate for most event apps, 67% of organisers don’t see any value in using apps once the event is over.
Associations Now
JUNE 21, 2019
Rapid change can be unnerving, but associations that adapt in this era of disruption will thrive—recognizing the many opportunities of tomorrow. We all know R2-D2, the beloved, plucky, little robot whose beeps and boops helped defeat the evil Empire. Although adorable, how cute will he be when he’s competing with you for an employment opportunity? According to expert analysis from Deloitte Insights , machines will be taking on significantly more of the repetitive tasks we do in the workplace.
Association Adviser
JUNE 19, 2019
There are problems with generational thinking. Here's why it is detrimental to associations’ ability to build meaningful relationships with under 40 stakeholders. The post The Limits of Generational Orthodoxy: Part I appeared first on Association Adviser.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Association Success
JUNE 18, 2019
How can you create a more effective agenda at your conference planning sessions? Do you start your conference planning sessions by asking a big group sitting at a U-shaped boardroom table , “So what kind of content would you like on the program this year?” Do you proceed to repeat that same question all day long? Then you likely already know that this approach doesn’t spark new ideas or help you find solutions to make your conference more engaging.
Event Industry News
JUNE 20, 2019
The Rugby League World Cup (RLWC2021) 2021 has appointed WeTrack, a London-based event planning and project management platform, to assist in the project-planning and risk-management of the event. Though this will be the first time WeTrack has worked with the sport, the event company brings with it a wealth of experience from supplying the likes of the Cricket World Cup, Wimbledon, and Ascot.
Associations Now
JUNE 18, 2019
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many of them also have implications for associations and their members. Last week, Mary Meeker’s annual Internet Trends Report was released, teeing up—as Vox Media’s Recode put it—“ the holiday season for data nerds.”. Meeker, the founder of Bond Capital and a former Wall Street securities analyst, delivered a whopping 333-slide deck in a half-hour presentation at the Code Co
Velvet Chainsaw
JUNE 17, 2019
I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures. But when it gets to “go time,” does that culture manifest at your conferences and meetings? Online forums have tackled this issue in recent weeks and it is clear that not all organizations support their on-site operations effectively or consistent
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Association Success
JUNE 20, 2019
Does your association practice true inclusive leadership? A topic that has been on my mind a lot lately is inclusive leadership. I know there’s a lot being said about diversity inclusion, but inclusive leadership goes way beyond that. It’s about treating all team members fairly and respectfully, and not only the people who may look like you or think like you or even the people that are only willing to say what you want to hear.
Event Industry News
JUNE 18, 2019
To record this week’s podcast, the Event Industry News team was invited down to the home of Origin, by Crucial FX, in London to talk to the founder of EIGHT PR, Alistair Turner, and the commercial director at GL events UK, David Tunnicliffe. Here, they chatted to us about their brainchild – The Good Event Guide. Giving us a little overview of what this guide is, David described it as a document put together to offer advice and knowledge to others in the events industry on making sustainable deci
Associations Now
JUNE 17, 2019
Would you swap flying to your business destination with riding in a driverless car? Also: three key ingredients for your onboarding program. Meetings can be fun, but getting to them—well, that’s another story. Between long security lines, flight delays, and lost baggage, flying can be a hassle. An alternative: driverless cars. “ In our study , we showed people trips of different lengths and asked them to choose whether they would rather drive themselves, take a flight, or ride in a self-driving
Nonprofit Marketing Guide
JUNE 20, 2019
We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them! I encourage you to add two different communications channels to your internal comms mix, in addition to email and meetings : Instant messaging , whether you use Slack, Microsoft Teams, Google Hangouts, Facebook Messenger/Workplace or some other similar service.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Delcor
JUNE 21, 2019
A few years ago, we had to use all our powers of persuasion to convince organizations to move their files from on-premise servers to cloud-based file storage solutions. Now, associations and nonprofits are on board with that approach because they want their IT staff to spend less time managing servers and more time helping colleagues achieve strategic and business goals.
Event Industry News
JUNE 21, 2019
Returning for yet another year at Event Tech Live is the much sought-after Launchpad initiative, sponsored by long-term supporter, Visit by GES. Well-known for connecting budding, next-generation businesses with industry buyers/investors, the competition aims to offer a ‘leg-up’ to start-up companies and providers of new technology. Exhibitors that wish to enter must submit a one-minute video explaining their new technology, product or initiative by 31 st August.
Associations Now
JUNE 18, 2019
The Plant Based Foods Association is aiming to make grab-and-go plant-based food more accessible with a turnkey retail concept it’s piloting at college campuses to start. Any plant-based eater knows how hard it might be to find food options in some parts of the country, though it’s certainly gotten easier of late. The problem comes down to this: If you go to a grocery store, you can buy and make food as you’d like, but if you’re on the go—perhaps at an airport or in a gas station during a road t
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