YourMembership

FEBRUARY 16, 2018

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership.

Member Experience 484

Member Experience Member Engagement Marketing 484

Wild Apricot

FEBRUARY 12, 2018

If you know your meetings could use a boost in efficiency, you’ve come to the right place. We’ve identified ten of the most common ways time is wasted in meetings and the tips that make them uber-efficent.

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Tips How To 300

Spark Consulting

FEBRUARY 14, 2018

Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Does membership retention really begin the second a member joins your association? It should! The better you onboard, the more likely your members are to renew. So the question then becomes…how do you effectively onboard your new members? What should you be doing in their first few months?

Social Media 207

Social Media Newsletter Content Examples 207

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?

Marketing 185

Marketing Technology Email Marketing Social Media 185

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YourMembership

FEBRUARY 14, 2018

Your association’s career center helps you boost member engagement, gain insight into prospective members, and generate valuable non-dues revenue. So, how do you drive more traffic to your center? Here’s how … The post Drive traffic to your association’s career center. appeared first on YourMembership.

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Revenue Member Engagement Industry 204

WBT Systems

FEBRUARY 13, 2018

“We don’t know everything that we need to know today to accomplish our mission.” How’s that for refreshing honesty? Tyler Palmer believes his colleagues at Patreon must “evolve and adapt to a never-ending stream of new problems to solve.” The only way to do that is to cultivate a culture of learning. At Patreon , a membership and patron-development platform for creatives, their culture deck describes the company’s seven core behaviors.

How To 155

How To LMS Learning Management System Course 155

Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. If you’re not familiar with the EU’s General Data Protection Regulation taking effect in May, please please please review these resources so your organization is in compliance.

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DC Washington Recruiting Recruitment 150

Aaron Wolowiec

FEBRUARY 14, 2018

Organizations are rethinking content curation. That’s according to a new report by Omnipress, which, for the fourth year, surveyed organizations on how they use content for events.

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Content Survey Report Organization 133

Wild Apricot

FEBRUARY 13, 2018

Here is what Wild Apricot is doing to address the GDPR and what actions your organization needs to do if you have members in the European Union.

Organization 191

Organization 191

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Eric Lanke

FEBRUARY 12, 2018

Two weeks ago, in Step One: Identifying the Megatrends , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our upcoming Board meeting. I ended the previous post with our decision to construct a short, one-question survey for the Board members to respond to prior to our Board meeting. We asked them to tell us the Megatrends that they see having the greatest possible impact on our industry in the next five years.

Analysis 100

Analysis Survey Technology Industry 100

Higher Logic

FEBRUARY 13, 2018

Revenue. Customer support costs. Acquisition. Retention. These are basic examples of business metrics companies track to evaluate their performance. They’re also metrics any online community can use to show business impact. The best community professionals measure, track, and compare metrics to demonstrate how their communities are impacting their businesses.

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Cost Maine Examples Team 107

Aaron Wolowiec

FEBRUARY 16, 2018

Hoping to introduce more diversity into library workforces, last year the Public Library Association kicked off its Inclusive Internship Initiative (III).

Library 133

Library 133

Smooth The Path

FEBRUARY 15, 2018

Why do our members join? It turns out, our most commonly held beliefs of this question are mostly wrong. Myth #1: Members Join for Our Benefits. Members join to go to the annual conference. Or they join to get a research report or one of 15 other great benefits. Sometimes members join to gain access to a benefit , but rarely. Much more often members do not know a thing about the association when they join.

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Recruiting Recruitment Conference Industry 118

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Revenue

Jamie Notter

FEBRUARY 12, 2018

I’ve noticed an interesting pattern in some of the Workplace Genome data of some of my consulting clients lately: Middle managers experience culture as less futurist than BOTH the people above them in the hierarchy, and the people below them. Think about that. Regardless of the organization (so far in our research, anyway), people who don’t manage at all experience the culture at least slightly more futurist than middle managers, and so do the senior people.

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Report System Innovation Technology 112

Idea Architects

FEBRUARY 15, 2018

"The time has come. The young generation always comes up and beats the older generation. It's how life is." Marta Karolyi, head of the United States women's gymnastic team Despite the fact that the elders may be able to extend their athletic prowess and dominance longer, at some point they will be defeated. Records will fall. Champions will retire. Legends will become memories.

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United States Leadership Team Organization 99

GrowthZone

FEBRUARY 13, 2018

Half of Americans are under age 30 and millennials have become the largest share of the U.S. workforce. millennial noun [mil-len-ee-uh l] A person born in the 1980s or 1990s, especially in the U.S.; a member of Generation Y. Young professionals (aka Millennials) are the future of member-based organizations. In order to survive, chambers must learn to reach young professionals and adapt to their culture.

How To 97

How To millennials Survey Project 97

Smooth The Path

FEBRUARY 13, 2018

Some associations are seeing exceptional member growth while other associations are seeing a decline. Not all associations are struggling to retain their members, but some are. Why? Well, some associations serve declining industries or professions. Some, but not all. The others are failing to remain relevant. Relevance sounds like such a simple thing, but there are many manifestations.

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Recruiting Recruitment How To Innovation 108

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Association Success

FEBRUARY 12, 2018

How value is different from cost – and how we can model our offerings accordingly. What is the difference between cost and value? Cost is the price your customers pay and value is what your customers receive in exchange for their money. Let me give you an example. Suppose you are in the market to buy a new car. You look at a Toyota and a Mercedes and note that for the price of one Mercedes you could buy two Toyotas.

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Products Cost Price Case Study 80

Beth Kanter

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? It should be. Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto.

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Video Marketing Tips Social Media 49

GrowthZone

FEBRUARY 15, 2018

You may not realize it, but you’re in the business of selling. Think about it. You sell memberships. Renewals. Sponsorships. Certifications. And conference registrations. Get the idea? But how do you really succeed in sales? It starts with being able to track and manage the sales process. Using a sales funnel, anyone can master the art of cultivating and closing sales.

Revenue 92

Revenue Proposal Certificate Software 92

.orgCommunity

FEBRUARY 10, 2018

As we start the new year, we all are inundated by predictions for the future. At.orgSource, we all have been thinking a lot about the future. Later this year we will be publishing a book on “Association 4.0.” Many of you may have heard Kevin and I speak about disruptors looming on the horizon and how associations will need to undertake some fundamental changes.

Innovation 40

Innovation Strategy Michigan Class 40

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Conference

Association Success

FEBRUARY 13, 2018

Data analytics can transform the way we work in associations and pave the way to success. Why Data Analytics? We are running into the future at top speed. We have more decisions to make and less time to make them, and without data we have an increased likelihood of making bad decisions or no decision at all. Now is the time for associations to take advantage of advancements in data to help them make decisions with confidence.

Analysis 62

Analysis Certificate Cost System 62

Holly Duckworth

FEBRUARY 16, 2018

Our world is crying out for good news. Most of us are so buried in the bad news we miss the good news when it comes our way. As a mindfulness practitioner for CEO’s and executives I want to encourage you to always be looking for the good news. Note you have to slow down […].

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Association Success

FEBRUARY 15, 2018

By making the virtual space come to life, we can create online events that are valuable in themselves. The world connects virtually, and it is no different for the associations we serve. Building effective virtual programs drives value for members across borders, provides cost effective means for engagement, and creates a unique forum for networking and learning.

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Resources Content Technology Event Planning 60

Holly Duckworth

FEBRUARY 16, 2018

Our world is crying out for good news. Most of us are so buried in the bad news we miss the good news when it comes our way. As a mindfulness practitioner for CEO’s and executives I want to encourage you to always be looking for the good news. Note you have to slow down sometimes to find it. Or as in the case I will share with you today you have to look in the smallest of packages.

Denver 28

Denver Social Media Review Leadership 28

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Holly Duckworth

FEBRUARY 12, 2018

On this love awareness week, I find myself reflecting on the limited, albeit slowly expanding definitions we have of love in America. I want you to be a part of this expanding definition of love. Love expands when we expand the love that we are. In America, love is a BIG deal! We devote one […].

America 28

America Leadership 28

Holly Duckworth

FEBRUARY 12, 2018

On this love awareness week, I find myself reflecting on the limited, albeit slowly expanding definitions we have of love in America. I want you to be a part of this expanding definition of love. Love expands when we expand the love that we are. In America, love is a BIG deal! We devote one whole day to exploring love between people. According to the National Retail Federation the average American will spend $136.57 on Valentines Day.

America 28

America Leadership 28