YourMembership
FEBRUARY 20, 2018
From our Community Brands Digital Member Study, we learned there’s a strong correlation between member loyalty and technology. Members who believe their professional membership organization is an early technology adopter are generally more satisfied and feel more connected to their organization. We see these loyalty metrics rise even more when members perceive their organization’s use of.
Higher Logic
FEBRUARY 20, 2018
We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces. But like other organizations, trade associations are going through a transition period. Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business.
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WBT Systems
FEBRUARY 20, 2018
A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. You love their passion but not the ever-increasing workload for your small department. Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two.
Spark Consulting
FEBRUARY 20, 2018
Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah! I’m going to slip that electronic leash, at least for a little while!
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
GrowthZone
FEBRUARY 22, 2018
Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers. and share it with your members now. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
WBT Systems
FEBRUARY 21, 2018
Presentation of 2018 eLearning AWARD for LMS. Michael Ohligs (Miele & Cie. KG), Frank Siepmann (eLearning Journal) and Linda Bowers (WBT Systems). The 2018 eLearning AWARD in the category for ‘Learning Management System’ (LMS) has been awarded to the project partners WBT Systems and Miele & Cie. KG for the successful implementation of TopClass LMS and its integration into an enterprise-wide infrastructure worldwide.
Eric Lanke
FEBRUARY 19, 2018
This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members. These first impressions can be very positive and assure the new member that they did not make a mistake in joining.
Aaron Wolowiec
FEBRUARY 21, 2018
?Facilitators should actually be expert guides. Their understanding of the subject matter allows them to have a deeper understanding of the goals of the group and how to assist them in achieving those goals.
Idea Architects
FEBRUARY 22, 2018
I find myself increasingly disillusioned by what passes for political discourse nowadays. Instead of trying to engage in genuine dialogue with other people, too many individuals seem content to engage in caustic monologues that speak only to themselves. Read the comments section on just about any online newspaper, and you'll find the equivalent of adolescent name-calling culminating in verbal fisticuffs.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Adviser
FEBRUARY 22, 2018
This is my first Duty of Foresight column for Association Adviser, and the first in a three-part series I will post in the coming months to explain the duty of foresight for association boards and create a context for future columns. Jeff De Cagna, FRSA, FASAE, Foresight First LLC. In Part I, I will explain why the duty of foresight is just as important as the legally-recognized duties of care, loyalty and obedience (if not more important), and why the duty of foresight is an essential part of b
Reid All About it
FEBRUARY 23, 2018
The weekly list of free educational events and resources for the association community… Content is everywhere and a good deal of it is crap. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them.
Aaron Wolowiec
FEBRUARY 23, 2018
Michelle Mason, president and CEO of Assoication Forum, is Gardian of the Month.
GrowthZone
FEBRUARY 20, 2018
Member networking events. Some people look forward to them, others secretly groan when they show up on the schedule. The key to making your association’s events successful is to make them valuable to your members. The long and short of it is: if members are going to attend, give them the tools to make them count. Get free networking resources to share with members.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Success
FEBRUARY 19, 2018
Can music influence our work? We put far too much emphasis on looks rather than on sound. We ask things like “have you seen the new Star Wars?”. Despite theatre experience being created by dozens of speakers around the room immersing you in the environment of a single projected image. Even on AssociationSuccess, articles focus on what an office should look like, how the desks should be arranged, should there be walls, etc.
Smooth The Path
FEBRUARY 22, 2018
Boy, do we hate being pressured! Telemarketers are trained to add pressure until you give in. Realtors love to add just a bit more pressure when they say “oh, by the way, we are getting an offer on this property this afternoon.” High-pressure TV ads scream, “save big for one day only!!!” It must work because they keep doing it.
Association Adviser
FEBRUARY 22, 2018
This is my first Duty of Foresight column for Association Adviser, and the first in a three-part series I will post in the coming months to explain the duty of foresight for association boards and create a context for future columns. Jeff DeCagna, FRSA, FASAE, Foresight First. In Part I, I will explain why the duty of foresight is just as important as the legally-recognized duties of care, loyalty and obedience (if not more important), and why the duty of foresight is an essential part of buildi
Spark Consulting
FEBRUARY 20, 2018
Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah! I’m going to slip that electronic leash, at least for a little while!
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
FEBRUARY 22, 2018
This study showed us how to best engage new members. Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second a 47% open rate. The rest of the emails were each getting between 33 and 38% open rates, except for the third and fourth email, which had 14% and 19% open rates respectively.
Smooth The Path
FEBRUARY 20, 2018
There is a certain Amanda-ness about me. There are characteristics that make me, well, me. If I think about what makes me, me a few facts spring to mind. I am taller than average. I have blue eyes. I am female. I am 45 (boy, that sure did sneak up on me). Those are physical characteristics are facts about me, things I do not think anyone would argue with, but so far just these traits offer a very shallow view of who I am.
Membersuite
FEBRUARY 21, 2018
Your members and staff are tweeting, following, and liking on a daily basis - shouldn't you be too?
CommPartners
FEBRUARY 23, 2018
Guest Blog from our Partners at ExpoLogic Sessions make up a significant part of your event’s agenda and can be a deciding factor for attendees when choosing to come to your event. It is important to select sessions that are exciting, interesting, and engaging to ensure your event’s success. But how do event organizers […].
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Association Success
FEBRUARY 20, 2018
Data can curate unique member relationships when used responsibly. To imagine the future, it’s sometimes useful to turn our sights to the past. When the internet was first developed and became a part of our professional landscape, what did an organization’s engagement with their communities look like? And, how can technology improve our interactions with members today?
.orgCommunity
FEBRUARY 20, 2018
This blog was originally posted by our strategic partner, Association TV® on WorkerBee.TV by Dan Stevens, president of WorkerBee.TV. Our webinar that we co-hosted last month with.orgCommunity created some interesting attendee feedback. See their surprising answers when you Click here or on the video below… During the webinar, all attendees answered YES to feeling the impacts of 3 major forces of change: Demographics.
Holly Duckworth
FEBRUARY 18, 2018
Why do you attempt to do the impossible? How many things are on your “to do” list this week? Ten? Twelve? Thirty-two? As you look at the list are you already in anticipatory fear of what you won’t complete, and stressing if the things you did last we are “good enough.” Most of us secretly […].
Higher Logic
FEBRUARY 19, 2018
Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*. Check out the most commonly asked questions below for a primer on how you and your organization can learn and prepare for the changes.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Holly Duckworth
FEBRUARY 18, 2018
Why do you attempt to do the impossible? How many things are on your “to do” list this week? Ten? Twelve? Thirty-two? As you look at the list are you already in anticipatory fear of what you won’t complete, and stressing if the things you did last we are “good enough.” Most of us secretly are. We are slowly, mindlessly leading unhealthy companies and lives based on this one simple choice.
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