Higher Logic

FEBRUARY 20, 2018

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces. But like other organizations, trade associations are going through a transition period. Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business.

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How To Technology Industry Resources 221

YourMembership

FEBRUARY 20, 2018

From our Community Brands Digital Member Study, we learned there’s a strong correlation between member loyalty and technology. Members who believe their professional membership organization is an early technology adopter are generally more satisfied and feel more connected to their organization. We see these loyalty metrics rise even more when members perceive their organization’s use of.

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LMS Technology Tips Organization 220

Reid All About it

FEBRUARY 23, 2018

The weekly list of free educational events and resources for the association community… Content is everywhere and a good deal of it is crap. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them.

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DC Washington LMS Social Media 79

WBT Systems

FEBRUARY 20, 2018

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. You love their passion but not the ever-increasing workload for your small department. Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two.

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Education How To Certificate Committee 161

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Higher Logic

FEBRUARY 22, 2018

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green. Modern digital marketing is all about data.

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Marketing Communications Tips Tools 185

Spark Consulting

FEBRUARY 20, 2018

Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah! I’m going to slip that electronic leash, at least for a little while!

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Social Media Technology Course Organization 150

WBT Systems

FEBRUARY 21, 2018

Presentation of 2018 eLearning AWARD for LMS. Michael Ohligs (Miele & Cie. KG), Frank Siepmann (eLearning Journal) and Linda Bowers (WBT Systems). The 2018 eLearning AWARD in the category for ‘Learning Management System’ (LMS) has been awarded to the project partners WBT Systems and Miele & Cie. KG for the successful implementation of TopClass LMS and its integration into an enterprise-wide infrastructure worldwide.

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LMS System Learning Management System Blended Learning 150

Eric Lanke

FEBRUARY 19, 2018

This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members. These first impressions can be very positive and assure the new member that they did not make a mistake in joining.

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Review Member Experience Conference Member Engagement 145

Aaron Wolowiec

FEBRUARY 21, 2018

?Facilitators should actually be expert guides. Their understanding of the subject matter allows them to have a deeper understanding of the goals of the group and how to assist them in achieving those goals.

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How To 133

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Spark Consulting

FEBRUARY 20, 2018

Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah! I’m going to slip that electronic leash, at least for a little while!

Social Media 60

Social Media Technology Course Organization 60

Idea Architects

FEBRUARY 22, 2018

I find myself increasingly disillusioned by what passes for political discourse nowadays. Instead of trying to engage in genuine dialogue with other people, too many individuals seem content to engage in caustic monologues that speak only to themselves. Read the comments section on just about any online newspaper, and you'll find the equivalent of adolescent name-calling culminating in verbal fisticuffs.

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Content 103

GrowthZone

FEBRUARY 22, 2018

Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers. and share it with your members now. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity.

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Member Engagement Resources Tips Tools 168

Association Adviser

FEBRUARY 22, 2018

This is my first Duty of Foresight column for Association Adviser, and the first in a three-part series I will post in the coming months to explain the duty of foresight for association boards and create a context for future columns. Jeff De Cagna, FRSA, FASAE, Foresight First LLC. In Part I, I will explain why the duty of foresight is just as important as the legally-recognized duties of care, loyalty and obedience (if not more important), and why the duty of foresight is an essential part of b

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System Virginia Process Committee 90

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Education

Association Success

FEBRUARY 19, 2018

Can music influence our work? We put far too much emphasis on looks rather than on sound. We ask things like “have you seen the new Star Wars?”. Despite theatre experience being created by dozens of speakers around the room immersing you in the environment of a single projected image. Even on AssociationSuccess, articles focus on what an office should look like, how the desks should be arranged, should there be walls, etc.

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Project Communications Tools Course 68

Smooth The Path

FEBRUARY 22, 2018

Boy, do we hate being pressured! Telemarketers are trained to add pressure until you give in. Realtors love to add just a bit more pressure when they say “oh, by the way, we are getting an offer on this property this afternoon.” High-pressure TV ads scream, “save big for one day only!!!” It must work because they keep doing it.

Member Engagement 68

Member Engagement Marketing Member Experience Recruitment 68

GrowthZone

FEBRUARY 20, 2018

Member networking events. Some people look forward to them, others secretly groan when they show up on the schedule. The key to making your association’s events successful is to make them valuable to your members. The long and short of it is: if members are going to attend, give them the tools to make them count. Get free networking resources to share with members.

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Tips Course Tools Resources 74

Association Adviser

FEBRUARY 22, 2018

This is my first Duty of Foresight column for Association Adviser, and the first in a three-part series I will post in the coming months to explain the duty of foresight for association boards and create a context for future columns. Jeff DeCagna, FRSA, FASAE, Foresight First. In Part I, I will explain why the duty of foresight is just as important as the legally-recognized duties of care, loyalty and obedience (if not more important), and why the duty of foresight is an essential part of buildi

System 68

System Virginia Process Committee 68

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Revenue

Association Success

FEBRUARY 22, 2018

This study showed us how to best engage new members. Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second a 47% open rate. The rest of the emails were each getting between 33 and 38% open rates, except for the third and fourth email, which had 14% and 19% open rates respectively.

Member Engagement 66

Member Engagement Price Survey Member Experience 66

Membersuite

FEBRUARY 21, 2018

Your members and staff are tweeting, following, and liking on a daily basis - shouldn't you be too?

Social Media 60

Social Media Member Engagement 60

Smooth The Path

FEBRUARY 20, 2018

There is a certain Amanda-ness about me. There are characteristics that make me, well, me. If I think about what makes me, me a few facts spring to mind. I am taller than average. I have blue eyes. I am female. I am 45 (boy, that sure did sneak up on me). Those are physical characteristics are facts about me, things I do not think anyone would argue with, but so far just these traits offer a very shallow view of who I am.

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Newsletter Innovation Conference Strategy 60

CommPartners

FEBRUARY 23, 2018

Guest Blog from our Partners at ExpoLogic Sessions make up a significant part of your event’s agenda and can be a deciding factor for attendees when choosing to come to your event. It is important to select sessions that are exciting, interesting, and engaging to ensure your event’s success. But how do event organizers […].

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Organization 44

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eBook

Association Success

FEBRUARY 20, 2018

Data can curate unique member relationships when used responsibly. To imagine the future, it’s sometimes useful to turn our sights to the past. When the internet was first developed and became a part of our professional landscape, what did an organization’s engagement with their communities look like? And, how can technology improve our interactions with members today?

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Newsletter Library Social Media Price 64

.orgCommunity

FEBRUARY 20, 2018

This blog was originally posted by our strategic partner, Association TV® on WorkerBee.TV by Dan Stevens, president of WorkerBee.TV. Our webinar that we co-hosted last month with.orgCommunity created some interesting attendee feedback. See their surprising answers when you Click here or on the video below… During the webinar, all attendees answered YES to feeling the impacts of 3 major forces of change: Demographics.

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millennials Video Technology Content 40

Holly Duckworth

FEBRUARY 18, 2018

Why do you attempt to do the impossible? How many things are on your “to do” list this week? Ten? Twelve? Thirty-two? As you look at the list are you already in anticipatory fear of what you won’t complete, and stressing if the things you did last we are “good enough.” Most of us secretly […].

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Higher Logic

FEBRUARY 19, 2018

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*. Check out the most commonly asked questions below for a primer on how you and your organization can learn and prepare for the changes.

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How To Guidelines Process Products 209

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Holly Duckworth

FEBRUARY 18, 2018

Why do you attempt to do the impossible? How many things are on your “to do” list this week? Ten? Twelve? Thirty-two? As you look at the list are you already in anticipatory fear of what you won’t complete, and stressing if the things you did last we are “good enough.” Most of us secretly are. We are slowly, mindlessly leading unhealthy companies and lives based on this one simple choice.

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