Wild Apricot
MARCH 2, 2018
I once received a new member welcome email that was so drab, it caused me to cancel my membership with the association. Here’s the email: At first glance, this email seems to have all the important details, but it’s missing something big.
YourMembership
FEBRUARY 28, 2018
Recently cited in the Community Brands Digital Member Study was this finding: Technology drives member loyalty. In fact, members who see their organization as an early technology provider are significantly more satisfied with their membership and feel more connected to their organization. However, not all technology is created equal, and that’s okay.
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Higher Logic
MARCH 1, 2018
I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them.
Blue Sky eLearn
FEBRUARY 27, 2018
Why does personalized learning matter for your organization? In 2018, we have access to personalized experiences throughout the day. Whether that’s a website recommending new products to purchase based on what you’ve previously bought, a restaurant app suggesting new restaurants based on where you last ate, or a media app suggesting a new show based on what you’ve been watching – you’re constantly experiencing these personalized recommendations. .
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Wild Apricot
FEBRUARY 27, 2018
Digital Marketing Consultant Amy walks you through the steps to create a nonprofit About Us page that will connect with potential supporters and inspire them to join your organization.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
FEBRUARY 27, 2018
Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. They have over 1,000 employees with over 30 percent working remotely. But two years ago, the majority of Ascend Learning employees didn’t think much about other brands in the company’s portfolio. The scattered workforce and multiple brands made connecting to the parent company – or other brands – a challenge.
WBT Systems
FEBRUARY 27, 2018
How many promotions and advertisements do your members see each day? By any count, too many. Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs.
Wild Apricot
FEBRUARY 27, 2018
Here are 46 free nonprofit webinars for March, 2018.
Aaron Wolowiec
FEBRUARY 28, 2018
According to a recently released study by Association for Talent Development, the top benefits of formal mentoring programs were high employee engagement and retention, support for the growth of high-potential employees, international relationship building and collaboration and knowledge management and transfer.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Higher Logic
FEBRUARY 27, 2018
Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. They have over 1,000 employees with over 30 percent working remotely. But two years ago, the majority of Ascend Learning employees didn’t think much about other brands in the company’s portfolio. The scattered workforce and multiple brands made connecting to the parent company – or other brands – a challenge.
Potomac Core
FEBRUARY 28, 2018
Members hire Customized Advocacy because they have no choice. They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization. What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Associations who customize their advocacy strategies will remain relevant.
Wild Apricot
FEBRUARY 28, 2018
Find out how our pricing plans are changing and other updates this month.
Reid All About it
MARCH 2, 2018
The weekly list of free educational events and resources for the association community… The American Council on the Teaching of Foreign Languages transitioned into a benefits-based membership model. At Association Success, Howie Berman said they created membership packages with different levels of benefits “to give members a meaningful choice, and to provide them with value for their dues.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Eric Lanke
FEBRUARY 26, 2018
Two weeks ago, in Step Two: Creating Scenarios Based on Megatrends , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our just completed Board meeting. I ended the previous post with a comment that, after a pre-meeting survey on the Megatrends facing our industry, our Board would have to select just two Megatrends and define two alternate futures for each in order to create the four scenarios that would make up the bulk of our exercise.
Jamie Notter
FEBRUARY 26, 2018
The answer to the question about the CEO’s role in culture has a bit of a paradox in it, so let me ask two more detailed questions to get to the point. First question: Does the CEO drive the culture? No. The culture does not emanate from the CEO, with the exception of a startup with just one or two employees plus the CEO. In those cases, the CEO is in the process of creating a culture with the force of his or her behavior and personality, yes.
Smooth The Path
FEBRUARY 27, 2018
The biggest problem with most annual conferences is that most members cannot go. The conference conflicts with other things on their schedule. Or their company will not pay for it. Or they cannot travel. What percent of your members make it to the conference each year? 10 percent? 20 percent? 30 percent? Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer.
Association Adviser
FEBRUARY 28, 2018
People join associations because it gives them an opportunity to join a community and build connections with others in their industry – the opportunity to network. But traditional networking events – cocktail hour, name tags and business cards – can be intimidating for some of your members, particularly if they are new or uncomfortable in large social situations.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
GrowthZone
MARCH 1, 2018
Whether you’re addressing the board of directors, calling members, or emailing colleagues, it’s important to convey your message professionally. You already know the obvious no-nos words – swear words. Here are eight more words and phrases you may not have realized diminish your credibility and dilute your message. “To be honest” or “Honestly”. Is the rest of what you’re saying untrue?
Association Success
MARCH 1, 2018
Learn from your board members before they leave. An association volunteer has committed four years of their professional life to serving on your association’s board of directors. They have been involved in the most important decisions that your association has faced over the last four years. They have held innumerable conversations with your association’s members.
Smooth The Path
MARCH 1, 2018
Today it is harder to engage a member than it was ten years ago. Ten years ago it was harder to engage a member than it was ten years before that. Why is member engagement becoming so difficult? Well, because our members might be dividing their time between multiple associations. Or because our members are engaging with for-profits that are offering some of our benefits better and cheaper.
Association Adviser
FEBRUARY 26, 2018
Any preschooler in the know will tell you that when disaster strikes, the smart thing to do is to “ take a grown-up’s hand, follow the plan and you’ll be safe.”. But what if you’re the grown up? And in charge of planning for what to do in case of a crisis affecting your upcoming association event? Our reader poll this month asked about the types of crises for which association event planners have a contingency or event emergency plan: The results of this poll somewhat mirror a similar poll condu
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
GrowthZone
FEBRUARY 27, 2018
Associations Day and Poison Prevention Month are just a couple of this year’s March holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these March themes to get you started: Monthly Observances. Women’s History Month. Colorectal Cancer Awareness Month. Irish American Heritage Month.
Association Success
FEBRUARY 26, 2018
How collaboration created our virtual summit – and will be the key to the next one! This is a piece about collaboration. I want to share my experience creating our interactive virtual summit, SURGE – an event that was not just designed to inspire and incite collaboration between attendees, but was itself truly a product of collaborative efforts. We hosted this virtual summit in early November, assembling thousands of association professionals online for three days of exclusive sessions, forum di
Idea Architects
FEBRUARY 26, 2018
I remember when I got my first house and I would dash outside in the evening and do a quick spray from the hose on all the plants and flowers, thinking I had sufficiently watered them to withstand the summer heat. I hadn't. Garden enough and you quickly learn the value of slow, steady watering. The moisture reaches deep to plants' roots as it slowly seeps through the soil.
Association Adviser
FEBRUARY 26, 2018
Matt Loeb, CGEIT, CAE, FASAE, ISACA. If you were the CEO of an association that strives to support applied technology professionals through training, credentialing, research, standards-setting and ongoing development of new competencies in any region of the world, where would you start? If you’re Matt Loeb, CGEIT, FASAE, CAE, chief executive officer of ISACA (once known as the Information Systems Audit and Control Association), you begin with your association’s core values and a determination to
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Velvet Chainsaw
MARCH 2, 2018
The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.
Association Success
FEBRUARY 27, 2018
Don’t be afraid of using automation to ease customer service interactions. Associations everywhere are using AI to make their processes more efficient. We’ve all heard by now of the radical potential of AI , but it can be hard to connect the dots from these big ideas to small practical steps. We want to demystify AI to make it accessible to techies and Luddites alike!
SilkStart
FEBRUARY 27, 2018
When it comes to your membership plans, value-adding mechanisms can take many forms. In this blog post, we’re highlighting some techniques to offer member-only discounts and make your memberships stand out. . Why offer discounts? It’s a no-brainer that cost savings are something all members can get behind. Because discounts are quantifiable, members can quickly measure the value they’re getting when compared to the general public.
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