Wild Apricot
JANUARY 8, 2018
Learn everything a nonprofit needs to know about how to make a successful Augmented Reality (AR) campaign and 12 examples of nonprofits who’ve already found success.
Higher Logic
JANUARY 6, 2018
(This post originally appeared on Inc. ). When people ask me where to spend their advertising dollars this year I’m usually telling them Facebook. Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. Of course, Facebook isn’t for everyone. But c’mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses ow
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YourMembership
JANUARY 12, 2018
New year, new tradeshow schedule for your association. Many associations still use exhibiting at tradeshows and events as a large part of their marketing efforts. With the high cost of exhibiting, though, it’s critical to wisely use the time and money spent to exhibit. But first, to get the best return on your exhibit investment, The post 5 ways to stand out in the exhibit hall. appeared first on YourMembership.
WBT Systems
JANUARY 9, 2018
Rohit Bhargava spends thousands of hours each year spotting “non-obvious” trends he believes will change the world. We’re bringing six of them to your attention because we think they’re also non-obvious online learning trends for 2018. You can find all 15 trends Bhargava identified in his new book, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future. #1: Light-Speed Learning.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Wild Apricot
JANUARY 10, 2018
Today Wild Apricot launched a new Global Plan, which can support up to 50,000 contacts. Read the full details of this plan here.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Spark Consulting
JANUARY 8, 2018
Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community? A certain degree? A license? A certification? MONEY? Those are all barriers to entry that a young person may not be able to clear – at least not yet.
Reid All About it
JANUARY 12, 2018
The weekly list of free educational events for the association community… Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. What throws me off is attending conferences. The folks at Eventpedia understand this dilemma and share six ideas for planning a healthy event experience.
Aaron Wolowiec
JANUARY 10, 2018
A new year signifies new beginnings and fresh starts. It’s an opportunity to be a better version of who you were the year before. It’s also a time for setting goals and resolutions. Although we may have the best intentions when setting these goals, they often fall flat shortly into the new year.
Higher Logic
JANUARY 9, 2018
Starbucks. You’ve heard of Starbucks, right? It’s one of those iconic brands that crosses generations. Everyone, including my grandmother and youngest cousin (she’s three and loves a Starbucks white hot chocolate) knows of and has tried at least one. They’re massively popular and older than you might think – Starbucks will celebrate its 47 th anniversary in 2018.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Spark Consulting
JANUARY 10, 2018
Putting it all together, maybe the most important thing Sohini and I learned from fundraisers as we were researching Steal Like a Fundraiser (and as Sohini has worked with them over the past two decades) is: don’t get lazy. And it’s really easy to do that, particularly if you’re organization is not in crisis. And many associations are NOT in crisis.
Jamie Notter
JANUARY 12, 2018
This week I released a new online training program in conflict resolution, and one of the lessons in the course talks about “valuing stories over truth.” People are sometimes surprised by that notion. After all, in this age of fake news, doesn’t the truth matter? Of course it does. But fake news isn’t just about lies. There’s a bigger problem: Oversimplification.
Aaron Wolowiec
JANUARY 12, 2018
Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.
Eric Lanke
JANUARY 8, 2018
It's been a while since I wrote about my association's on-going experiment with 4DX -- The Four Disciplines of Execution. My write-up of this business book recently appearing on my annual post about the top five most visited pages on this blog for the year reminded me that we still haven't given up on it. Indeed, if anything, we have increased our commitment to this apparently simple, yet powerful system of execution.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
GrowthZone
JANUARY 11, 2018
You’ve probably noticed that certain website have [link] in their URL while others don’t (they simply have [link] So the question is , what is HTTPS and d oes HTTPS really matter for your association? The answer is absolutely YES. HTTPS vs. HTTP. We won’t get into the details of every difference, but it’s easy to keep them straight by telling yourself that the “S” in HTTPS stands for Secure.
Jamie Notter
JANUARY 8, 2018
Happy new year everyone! 2018 is already shaping up to be a busy year, particularly in the speaking department. Here are some of the venues you can hear me speak in the near future, both online and in person: QuestionPro Webinar: Workplace Culture Benchmarking, Challenges and Opportunities. Tomorrow(!), Jan 8. This is free and it's the third part in a series, so sign up and you can get access to the previous two episodes as well.
Association Adviser
JANUARY 9, 2018
Laura Taylor, Naylor Online Solutions. Changing up the technology or software systems your association uses is scary. Most tech comes with a significant price tag and an even more significant amount of time and effort required to train on it and become proficient at its use. Because they fear the required investment of time and money, many association executives put off investing in newer, more efficient association tech until absolutely necessary.
Smooth The Path
JANUARY 10, 2018
New member engagement plans work! (You may recall me announcing this a few weeks ago.) On average new member onboarding, orientation, and welcoming programs increase new member renewal rates by 9.7% or up to as much as 50%. How do they do this? The key is in regimented, but flexible planning. Now, wait a minute! How can you have regimented, but flexible planning?
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Vanguard Tech
JANUARY 12, 2018
You probably came across some really awful websites in 2017. Maybe they had bad design or maybe they had terrible functionality. Whatever it was, you’re probably not likely to return to them anytime soon. The very best websites are pleasing to the eye while also having essential behind-the-scenes features to make them functional and effective. Will your site measure up in 2018?
Forj
JANUARY 9, 2018
Is there potential for developing a broader reach for your existing internal Continued Medical Education (CME) activities? What would be involved? Does your content strategy value only “in-the-moment” or to a greater audience? These are just a few questions that will be answered during Tami Bonnett-Admi’s webinar on January 30th at 11:30 CT. In order to provide a closer look at what you can expect to learn during January’s Thought Leader Webinar , Dr.
Beth Kanter
JANUARY 12, 2018
Yesterday was my birthday. And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them. This year I had a tsunami of birthday wishes. Towards the end of the day, the New York Times published a story about a big announcement from Mark Zuckerberg about a change in the algorithm and newsfeed that it would prioritize what their friends and family share and comment on while de-emphasizing conte
GrowthZone
JANUARY 9, 2018
There’s no reason associations should continue to play by 20th-century rules anymore. There are (at least) 5 digital tactics member-based organizations should be using to drive participation and engagement in today’s world. TACTIC #1. Build Awareness Through Social Media. Like most associations, you probably already have some sort of social media presence.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Success
JANUARY 8, 2018
A guide to staying focused for remote workers. During your commute, while you are sitting in traffic or wondering if public transportation will ever get you to the office, you start daydreaming about working at home. You think to yourself, “Oh, it would be so great. No commute and look at all that time I’d save. And it would be SO much less stressful.
Association Adviser
JANUARY 11, 2018
Emily Nesterick, Naylor Association Solutions. Career center networks offer associations the ability to show more job openings and expanded career development resources for members while placing their brand in front of a wider audience of potential members. Associations that join networks have higher performing career centers and generate more revenue — by 30 percent on average.
Idea Architects
JANUARY 10, 2018
"Boom! I hope you are ready to take some big risks today” shouted the workshop presenter with his arms outstretched and sounding a bit like a Tony Robbins wannabe. The all-business suit and tie guy seated next to me leaned over and said, “I gave up coffee for the month of January, and that is all the risk I can handle.” We both chuckled. Judging by the relative silence meeting the presenter’s proclamation, the other 50+ folks attending this change management workshop also lacked enthusiasm to en
Velvet Chainsaw
JANUARY 10, 2018
Will Millennials be joiners and conveners? Who are some of your next audiences to attract? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers? This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Beth Kanter
JANUARY 9, 2018
The next disruptive technology phase is already upon here and it includes a technology designed to emulate human conversation – chatbots programmed with artificial intelligence. It will have implications for nonprofits way beyond simply setting up a Facebook Messenger bot for your nonprofit’s Facebook Brand Page. With over 100,000 bots created on the Facebook Messenger platform and the rise of AI and conversational user interfaces (think SIRI), Gartner analysts predict by 2020 the a
Effective Database
JANUARY 9, 2018
One of the more frustrating aspects of consulting is running into staff who are unwilling to speak up when speaking up is warranted. For example, during the implementation phase of a new AMS, many processes will be changed, either by design or by default. As processes change, staff needs to speak up and ask both “How?” and Why?” questions.
SilkStart
JANUARY 8, 2018
As an association, technology can be a tremendous asset in achieving your mission. The right tech systems can help you serve the needs of your members, streamline your operations, and amplify communications. When an association has access to robust technology — as well as the knowledge and capacity to put tech to proper use — the impact can be transformative.
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