Wild Apricot
JANUARY 8, 2018
Learn everything a nonprofit needs to know about how to make a successful Augmented Reality (AR) campaign and 12 examples of nonprofits who’ve already found success.
YourMembership
JANUARY 12, 2018
New year, new tradeshow schedule for your association. Many associations still use exhibiting at tradeshows and events as a large part of their marketing efforts. With the high cost of exhibiting, though, it’s critical to wisely use the time and money spent to exhibit. But first, to get the best return on your exhibit investment, The post 5 ways to stand out in the exhibit hall. appeared first on YourMembership.
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Higher Logic
JANUARY 6, 2018
(This post originally appeared on Inc. ). When people ask me where to spend their advertising dollars this year I’m usually telling them Facebook. Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. Of course, Facebook isn’t for everyone. But c’mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses ow
WBT Systems
JANUARY 9, 2018
Rohit Bhargava spends thousands of hours each year spotting “non-obvious” trends he believes will change the world. We’re bringing six of them to your attention because we think they’re also non-obvious online learning trends for 2018. You can find all 15 trends Bhargava identified in his new book, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future. #1: Light-Speed Learning.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Spark Consulting
JANUARY 8, 2018
Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community? A certain degree? A license? A certification? MONEY? Those are all barriers to entry that a young person may not be able to clear – at least not yet.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
JANUARY 11, 2018
“The devil is in the details.” That never rang any truer for me than when I needed to document a marketing campaign for the first time. Indeed, the devil is in those many, many details, and I learned a lot about not letting anything slip through the cracks. Last month we launched some redesigned campaigns for our marketing automation tools. There’s more advanced content on Landing Pages, Automated Campaigns, and Web Tracking, and the individual campaigns interconnect with one another.
Reid All About it
JANUARY 12, 2018
The weekly list of free educational events for the association community… Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. What throws me off is attending conferences. The folks at Eventpedia understand this dilemma and share six ideas for planning a healthy event experience.
Spark Consulting
JANUARY 10, 2018
Putting it all together, maybe the most important thing Sohini and I learned from fundraisers as we were researching Steal Like a Fundraiser (and as Sohini has worked with them over the past two decades) is: don’t get lazy. And it’s really easy to do that, particularly if you’re organization is not in crisis. And many associations are NOT in crisis.
Aaron Wolowiec
JANUARY 10, 2018
A new year signifies new beginnings and fresh starts. It’s an opportunity to be a better version of who you were the year before. It’s also a time for setting goals and resolutions. Although we may have the best intentions when setting these goals, they often fall flat shortly into the new year.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Higher Logic
JANUARY 9, 2018
Starbucks. You’ve heard of Starbucks, right? It’s one of those iconic brands that crosses generations. Everyone, including my grandmother and youngest cousin (she’s three and loves a Starbucks white hot chocolate) knows of and has tried at least one. They’re massively popular and older than you might think – Starbucks will celebrate its 47 th anniversary in 2018.
Eric Lanke
JANUARY 8, 2018
It's been a while since I wrote about my association's on-going experiment with 4DX -- The Four Disciplines of Execution. My write-up of this business book recently appearing on my annual post about the top five most visited pages on this blog for the year reminded me that we still haven't given up on it. Indeed, if anything, we have increased our commitment to this apparently simple, yet powerful system of execution.
Jamie Notter
JANUARY 12, 2018
This week I released a new online training program in conflict resolution, and one of the lessons in the course talks about “valuing stories over truth.” People are sometimes surprised by that notion. After all, in this age of fake news, doesn’t the truth matter? Of course it does. But fake news isn’t just about lies. There’s a bigger problem: Oversimplification.
Aaron Wolowiec
JANUARY 12, 2018
Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
GrowthZone
JANUARY 11, 2018
You’ve probably noticed that certain website have [link] in their URL while others don’t (they simply have [link] So the question is , what is HTTPS and d oes HTTPS really matter for your association? The answer is absolutely YES. HTTPS vs. HTTP. We won’t get into the details of every difference, but it’s easy to keep them straight by telling yourself that the “S” in HTTPS stands for Secure.
Vanguard Tech
JANUARY 12, 2018
You probably came across some really awful websites in 2017. Maybe they had bad design or maybe they had terrible functionality. Whatever it was, you’re probably not likely to return to them anytime soon. The very best websites are pleasing to the eye while also having essential behind-the-scenes features to make them functional and effective. Will your site measure up in 2018?
Association Adviser
JANUARY 9, 2018
Laura Taylor, Naylor Online Solutions. Changing up the technology or software systems your association uses is scary. Most tech comes with a significant price tag and an even more significant amount of time and effort required to train on it and become proficient at its use. Because they fear the required investment of time and money, many association executives put off investing in newer, more efficient association tech until absolutely necessary.
Smooth The Path
JANUARY 10, 2018
New member engagement plans work! (You may recall me announcing this a few weeks ago.) On average new member onboarding, orientation, and welcoming programs increase new member renewal rates by 9.7% or up to as much as 50%. How do they do this? The key is in regimented, but flexible planning. Now, wait a minute! How can you have regimented, but flexible planning?
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
GrowthZone
JANUARY 9, 2018
There’s no reason associations should continue to play by 20th-century rules anymore. There are (at least) 5 digital tactics member-based organizations should be using to drive participation and engagement in today’s world. TACTIC #1. Build Awareness Through Social Media. Like most associations, you probably already have some sort of social media presence.
Beth Kanter
JANUARY 8, 2018
The past year, Twitter has been widely criticized for its role in spreading misinformation , being a Petri dish for hate speech , and how it approaches world leaders use of the platform. You will also see some of the most viscous attacks from trolls on Twitter and they are only rarely quieted with compassion. On the other hand, some say Twitter is ready for a renaissance , a phoenix rising from the ashes.
Association Success
JANUARY 8, 2018
A guide to staying focused for remote workers. During your commute, while you are sitting in traffic or wondering if public transportation will ever get you to the office, you start daydreaming about working at home. You think to yourself, “Oh, it would be so great. No commute and look at all that time I’d save. And it would be SO much less stressful.
Association Adviser
JANUARY 11, 2018
Emily Nesterick, Naylor Association Solutions. Career center networks offer associations the ability to show more job openings and expanded career development resources for members while placing their brand in front of a wider audience of potential members. Associations that join networks have higher performing career centers and generate more revenue — by 30 percent on average.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Idea Architects
JANUARY 10, 2018
"Boom! I hope you are ready to take some big risks today” shouted the workshop presenter with his arms outstretched and sounding a bit like a Tony Robbins wannabe. The all-business suit and tie guy seated next to me leaned over and said, “I gave up coffee for the month of January, and that is all the risk I can handle.” We both chuckled. Judging by the relative silence meeting the presenter’s proclamation, the other 50+ folks attending this change management workshop also lacked enthusiasm to en
GrowthZone
JANUARY 9, 2018
There’s no reason associations should continue to play by 20th-century rules anymore. There are (at least) 5 digital tactics member-based organizations should be using to drive participation and engagement in today’s world. TACTIC #1. Build Awareness Through Social Media. Like most associations, you probably already have some sort of social media presence.
Association Success
JANUARY 12, 2018
Does your association offer a complete range of educational products, or are your members missing out? In today’s economy, traditional modes of education are losing steam. After taking a specialized college degree, professionals may work for fifty years (or more, if life expectancy continues to increase), and in that time their profession or industry can be turned on its head by changes in technology, regulations, and working environments.
Association Adviser
JANUARY 11, 2018
Emily Nesterick, Naylor Association Solutions. Career center networks offer associations the ability to show more job openings and expanded career development resources for members while placing their brand in front of a wider audience of potential members. Associations that join networks have higher performing career centers and generate more revenue — by 30 percent on average.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Smooth The Path
JANUARY 8, 2018
How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? The New Member Engagement Study , a collaboration between Kaiser Insights LLC, Dynamic Benchmarking , 12 research partners, and 160 association professionals, explores these questions and more.
Beth Kanter
JANUARY 12, 2018
Yesterday was my birthday. And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them. This year I had a tsunami of birthday wishes. Towards the end of the day, the New York Times published a story about a big announcement from Mark Zuckerberg about a change in the algorithm and newsfeed that it would prioritize what their friends and family share and comment on while de-emphasizing conte
Association Success
JANUARY 11, 2018
This case study shows how effective lean methodology can be across all sectors. In my last article , I introduced lean principles, from the innovative philosophy for increasing efficiency championed by Eric Ries in The Lean Startup. The article touched on the ways it can be adapted for organizations in the social sector and the association industry.
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