Sat.Dec 09, 2017 - Fri.Dec 15, 2017

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The 3 Best Instagram Strategies For Nonprofits

Wild Apricot

If you’re struggling to get results, or simply starting from scratch, I’m going to show you the three best Instagram strategies for nonprofits I’ve seen get more likes and followers.

Strategy 401
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The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. Automating can drastically increase engagement while cutting down on the time you spend doing manual tasks every day.

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How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. It’s especially frustrating when these people are employers in your association’s industry or profession. What do you do when members (and non-members) are interested in your online learning programs but their employers won’t pay for professional development?

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The good, the bad and the ugly of career center networks.

YourMembership

Job opportunities rank as one of the top benefits that drive association membership, according to our recent Member Loyalty Study. It’s no surprise then that today most associations offer a niche job board on their website. Not only do job boards provide value to existing members and help associations attract new members, but they also generate. The post The good, the bad and the ugly of career center networks. appeared first on YourMembership.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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5 Types of Nonprofit Members and How to Engage Them

Wild Apricot

In this post, I'm going to cover the five most common nonprofit member types I've encountered and the strategies I’ve seen work best.

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Association Brain Food Weekly: 12.15.17

Reid All About it

The weekly list of free educational events for the association community… Thanks to all of you who told me during the ASAE Tech Conference that you read Brain Food. I meant it, you made my day. I’m getting tired of all the “sky is falling” articles about AI. Sure, some jobs will be phased out—historically, some jobs have always been phased out, that’s how the world rolls.

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Letting Go for 2018

Spark Consulting

I recently had the opportunity to contribute to Beth Brodovsky’s Driving Participation podcast year-end special. Beth posed the following question to her contributors: In 2018 what marketing tactics, social media, or tech tools are you letting go of and why? . My response? #DeleteFacebook. I’m not recommending that you delete your organization’s Facebook page.

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How to Get Millennial Donors from Social Media

Wild Apricot

If you're struggling to get millennials to donate, follow these tried and tested ways nonprofits these days are successfully getting new millennial donors off social media.

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Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. I have been shouting this from the rooftops because members have told me this in interview after interview. The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Why education programs should aim and miss like Michael Jordan.

YourMembership

Almost three years ago to the date, a famous basketball player by the name of Kobe Bryant hit a milestone statistic in his career. If you follow even the slightest bit of sports, the name Kobe Bryant should sound familiar. He was a star and one who was so good, he entered the NBA at. The post Why education programs should aim and miss like Michael Jordan. appeared first on YourMembership.

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Associations bring meetings back to Houston

Aaron Wolowiec

When the Texas Society of Association Executives gathered in Houston in September for the New Ideas Annual Conference, it was the first major event to take place in the city after Hurricane Harvey devastated Southern Texas with historic flooding.

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From the Chief Apricot: I Am Moving on from Wild Apricot

Wild Apricot

After almost 12 years, I have decided to move on and finish my time at Wild Apricot at the end of this year.

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Tell me about your chapter program.

Mariner

As we wrap up a year and move into the new year, there are questions. flying over on ASAE Collaborate. Like the recent exchange on Components. all around chapter structure and support. We understand how benchmarking is a useful tool. so here's a handy infographic on chapters and link to the full benchmarking study.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Where Are Organizations the Most Traditional?

Jamie Notter

We’ve been collecting culture data for about two years now, and while we don’t have enough to provide truly statistically significant benchmarks (and don’t get me started, because I’m not sure culture benchmarks is the direction we want to go), we do, at least, have an early picture of where organizational cultures are falling these days along the continuum of traditional to futurist.

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Voices and Views: December

Aaron Wolowiec

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

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67 Gun Clubs Use This #1 Hunting and Gun Club Software

Wild Apricot

If you want to spend more time on the range and less time in the office managing your club, try this Gun Club Management Software used by 67 gun clubs for free.

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Working Committees Have Plenty To Do

Eric Lanke

We're looking ahead to another calendar year in our association, and as part of that look forward we are setting a year-long course for some of our working committees. Working Committee is the term my association uses for what others might call Program Committees. They are not committees of the Board, helping the Board fulfill its governance function.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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How Onboarding Is Key to Future Member Engagement

Aptify

All too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates. Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes.

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How Star Wars Can Help Association Pros Keep Their Cool

GrowthZone

If associations exist in the Star Wars universe (and we like to think they do), would association professionals spend their days balancing the two sides of The Force? A new member welcome email can be even stronger than the Force. Download The Power of the Welcome Email. Whether you worked for The Tatooine Greater Planet Association or The Hoth Economic Development Corporation, your days would still likely be filled with issues that challenge your organization.

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

By Scott D. Oser and Aaron Wolowiec. According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S. and attended by 225 million participants.

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The Potential of Realities: Virtual, Augmented and Mixed

Association Success

What are the three types of reality, and what do they mean for the future of technologies? Nowadays, Virtual Reality, Augmented Reality and Mixed Reality are becoming household terms in the same way “Smartphone” did 10 years ago, and “www” did 10 years before that. In each decade, adoption of the technology started small but grew exponentially, soon becoming indispensable for business and personal use.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

The other day I bought a candy bar at checkout. A few minutes later I realized what I did and buying that candy bar made me mad! We like to think we cannot be fooled. We want to believe we make better decisions than other people. We like to think we can’t be played. Unfortunately, our brains are not optimized to make the very best decisions. Our minds rely on many shortcuts like heuristics, biases, and calculations we are not even consciously aware of.

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21st Century Skills and eLearning

Forj

Which century do you want to prepare your learners for: the 1900s, or the 2000s? The answer may seem obvious, but that’s not readily apparent in the eLearning we design. Many of our curricula reflect what we used to value in the workplace: mastery of domain knowledge. In the past, companies needed people who could crunch the numbers with a calculator to get the right answer or who had memorized how to assemble parts.

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Why Every New AMS Software Project Needs a Change Management Team

Aptify

Selecting a new membership management system isn’t a membership department project, it’s an association project. Colleagues from across the organization must be involved in the project from the start so they can help you select the best AMS software for your association.

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5 Things to Fit into Your ASAE Tech Conference & Expo Schedule

Association Adviser

It’s almost time to bring out (and embrace) your inner techie – ASAE Tech Conference & Expo is this week! There’s a lot of buzz about this year’s education sessions and their focus on artificial intelligence, cybersecurity and the Internet of Things, and we hope you’ll take advantage of this excellent opportunity to learn from experts in the tech field and peers on the front lines.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Why Membership is Everybody’s Business

Association Success

Members sit at the center of all our efforts – and this should tie us together. There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. I truly believe that membership is everybody’s business. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association.

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Security Awareness Tips for LMS Administrators

Forj

Keeping Your SaaS Data Secure. As the software industry continues to move away from purchased client/server applications and toward cloud-based SaaS (software as a service) solutions, LMS administrators must rethink the means that they employ to keep their system free from attack, and most importantly, keep their data secure. Historically, client/server software was usually accessible only from devices on the local network, but cloud-based SaaS hosting exposes it to anyone in the world with an i

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How to Deal with Challenging Association Members

GrowthZone

Uncomfortable situations with difficult co-workers, members, and board members are part of day-to-day challenges for association professionals. You can’t change people, but you can change the way you deal with them. Use techniques featured in the first of our 4-part blog series, How to Deal with Challenging Members, to handle whatever is thrown your way.

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