Spark Consulting
NOVEMBER 7, 2019
Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels of investment. In short, create clear Return On Investment (ROI). Which brings us to the ROI of membership, and sharing that ROI with your members.
Association Success
NOVEMBER 4, 2019
Nearly a decade ago, Lady Gaga fans were introduced to Jo Calderone. . Calderone, a striking Italian-American from New Jersey, was in a kind of love affair with Gaga. When Calderone wasn’t appearing in a menswear fashion spread for Vogue Hommes Japan or heading to Bikram yoga classes, he was tweeting at Gaga, giving interviews , walking the red carpet at the MTV Video Music Awards and even sitting atop the star’s piano as she pounds its keys in the middle of a cornfield for her “You and I” video
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Wild Apricot
NOVEMBER 5, 2019
If you're hoping to create a great experience for donors this Giving Tuesday and raise more funds than ever before, check out this list of ideas to inspire you.
Velvet Chainsaw
NOVEMBER 6, 2019
One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. It’s a pivotal time to onboard and help them make connections that will last throughout the conference, and, hopefully, throughout the years as they become repeat attendees.
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Struggling to get members to open or engage with your emails? You're not alone. Our free Best Practices for Email Marketing guide offers practical tips to strengthen your email strategy and improve engagement. Inside, you'll learn how to: Write subject lines that increase open rates Build scannable, mobile-friendly designs Choose send times that fit your audience Personalize content with Smart Newsletter Use Message Report data to refine strategy This guide helps associations and chambers create
Delcor
NOVEMBER 5, 2019
In 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR) to put consumers in charge of their data and establish data privacy best practices. (Of course, it’s a little more complicated than that. For more information about the GDPR and how the regulation affects nonprofits and associations, check out our blog post: A Guide to GDPR for Associations, Nonprofits, and Other 501(c) Organizations.).
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Association Adviser
NOVEMBER 8, 2019
PACs are an important element in any advocacy toolkit, providing a mechanism for trade and for associations to support candidates and access policy makers. The post Unpacking PACs for Associations appeared first on Association Adviser.
Associations Now
NOVEMBER 5, 2019
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Reaching 100 years old is a milestone for any association , and it naturally prompts thoughts about how to reinvigorate the organization as it begins its second century.
Membership Marketing
NOVEMBER 8, 2019
Everyone working for an association can relate to the competitive challenges of today. In addition to 24/7 competition, associations are faced with scarce resources, talent shortages, and sometimes political or bureaucratic hurdles. Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership.
Association Success
NOVEMBER 5, 2019
When President George H.W. Bush signed into law the Americans with Disabilities Act in 1990, he did so on the White House lawn in front of a crowd of 3,000 people. . The landmark legislation would ensure “every man, woman and child with a disability can now pass through once-closed doors into a bright new era of equality, independence and freedom.” .
Speaker: Sean Yoder
Nonprofits are under more pressure than ever to demonstrate financial accountability while continuing to expand their impact. Traditional budgeting models often fall short, reinforcing silos, limiting flexibility, and stalling growth. Enter collaborative budgeting: a dynamic, team-driven process that enables smarter resource allocation and builds financial resilience at scale.
Wild Apricot
NOVEMBER 7, 2019
Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired.
Higher Logic
NOVEMBER 8, 2019
Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. Here are the 25 things you will be glad you didn’t miss at our 10th Super Forum. 1. Dazzling Views. Each year, we throw a stellar appreciation party for our attendees, because we appreciate you. As you stand in the Pose Rooftop Lounge, you'll be able to see skyline views of our nation’s capital, the beautiful National Harbor Ferris wheel overloo
WBT Systems
NOVEMBER 4, 2019
Colleges & Universities Are the New Competition for Associations in the Lifelong Learning Market. Read more about Colleges & Universities Are the New Competition for Associations in the Lifelong Learning Market.
Event Industry News
NOVEMBER 7, 2019
The winners of the acclaimed Launchpad Competition have been unveiled today with the champs taking home considerable prizes. Linguali, Ticketpass and Venuebility were the delighted winners of the top, second and third prize respectively with Linguali taking home the top prize of £5,000 worth of Event Industry News advertisement. A panel of expert judges came to the decision after considering each of the companies’ five-minute pitches that they presented on the Expo & Engage Stage.
Speaker: Tim Sarrantonio, Director of Community Engagement
There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how
Associations Now
NOVEMBER 7, 2019
Experiential events are elevating attendee experience, while improved tech is driving higher productivity. The meeting industry has been going strong for several years. This robust atmosphere allows meeting planners to embrace new trends and create innovative experiences for attendees. And it’s what conference-goers are demanding. The status quo won’t cut it.
Association Adviser
NOVEMBER 4, 2019
Microcredentialing serves the modern association learner with quick courses that allow deep, laser-focused learning through stackable topics. The post Microcredentialing: Small courses, big opportunities for professional learners and associations appeared first on Association Adviser.
Smooth The Path
NOVEMBER 7, 2019
My house is just the right age that everything is breaking, and we recently moved in, so we’re doing some remodeling. Some days we have many people working on the house all at the same time. Monday was one of those days. Installers were around nearly all day, extending the heating to an unheated room. A truckload of boards arrived in the afternoon.
Event Industry News
NOVEMBER 6, 2019
Event Tech Buyer’s Guide 2020 is brimming with the latest #EventTech solutions! Everything you need to know in the world of #EventTech can be found in one place thanks to our latest edition of The Event Tech Buyer’s Guide. Available for the next 12 months, this guide is completely FREE to download and is brimming with the latest trends, news, tech and solutions that is invaluable to the modern event professional.
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Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.
Associations Now
NOVEMBER 5, 2019
During event registration, ask attendees to provide insight into these four categories. Also: How tardiness affects a meeting. When it comes to event data, what kind of information should you ask to personalize the attendee experience accordingly? Dave Lutz writes on Velvet Chainsaw that these four categories are essential to the event registration process: Job information.
Association Adviser
NOVEMBER 6, 2019
Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser.
Smooth The Path
NOVEMBER 5, 2019
Many associations organize around demographics like profession, industry or field, and geography (county, state, national, international). It can be challenging for members to find others who are just like them in traditionally configured associations. Go beyond demographics and see if specific mindsets emerge within your membership. Some members may want to solve a massive problem in their industry, profession, field, or world.
Event Industry News
NOVEMBER 5, 2019
The Event Supplier and Services Association (ESSA) has announced the shortlists for the annual ESSA Awards, which will be presented during at the ESSA Chairman’s Dinner and Awards Night 2019 being held at Arena MK on Thursday, November 28, 2019. The ESSA Awards made their début at the 2017 ESSA 10th Anniversary Conference & Snow Ball, and have grown from three to five categories.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Associations Now
NOVEMBER 7, 2019
New research reveals that many meeting planners don’t think they have the skills or knowledge to make informed decisions about event tech investments. Is there a way to close the gap? I’ve been here at Associations Now for so long I remember a time when we didn’t have a website or any type of digital products. That means, over the years, I’ve had to acquire new tech-related skills, such as learning how to use tools like WordPress, getting a basic understanding of search engine optimization, and
Nonprofit Marketing Guide
NOVEMBER 6, 2019
Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. To recap the first six: The Match Sponsor/Adopt The Menu Fighting Evil The Single Story The Emergency. And, of course, we will again be using the fake organization The Center for Wayward Squirrels to provide some sample language. 6 MORE Fundraising Asks. 1.
Association Success
NOVEMBER 7, 2019
During SURGE Growth this fall, we sat down with business coach, author and speaker John Spence to talk about organizational culture. He taught us that every organization has a culture — from the quiet offices where no one talks to the boisterous workplaces with a happy hour every Friday. . But the one thing they all have in common is that if you’re not being intentional about your culture, then it’s probably working against you, not for you. .
Event Industry News
NOVEMBER 5, 2019
The people behind one of the UK’s biggest music festivals have put in place new plans for the 2020 event to ensure it doesn’t face the same water issues it did this year. During the summer, the Glastonbury site, Worthy Farm, endured high temperatures that resulted in high demand for water. Michael Eavis, the show’s co-founder and the owner of the farm on which Glastonbury festival takes place, told audiences at the Yeovil Literary Festival that his team are “doing things all the time at the site
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Associations Now
NOVEMBER 6, 2019
User experience is everything for an association looking to succeed online—but if it’s not integrated throughout an organization, it can be much more of a pain than it’s worth. Over the past decade, user experience (UX) has become an increasingly important lens for organizations to envision the value and use cases of the products they create. The problem is that UX is often a discipline that can get lost under a broader corporate umbrella.
Nonprofit Marketing Guide
NOVEMBER 5, 2019
We get lot of question about the best ways to use photos especially of clients. Today, Holly Bodner joins us to share some tips on using your own photos. ~Kristina. Holly Bodner. Guest Post by Holly Bodner. We’ve probably all heard by now that when it comes to nonprofit marketing, original photographs are preferable to stock images. One powerful photo can help your audience make an authentic, emotional connection with your cause.
Association Success
NOVEMBER 7, 2019
During SURGE Growth this fall, we sat down with business coach, author and speaker John Spence to talk about organizational culture. He taught us that every organization has a culture — from the quiet offices where no one talks to the boisterous workplaces with a happy hour every Friday. . But the one thing they all have in common is that if you’re not being intentional about your culture, then it’s probably working against you, not for you. .
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