Sat.Jul 07, 2018 - Fri.Jul 13, 2018

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Facebook for Associations: Build a Community for Your Nonprofit with These 5 Best Practices

Wild Apricot

Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today.

Strategy 403
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Our Members Have No Idea What is Going On Behind the Scenes at Our Association

Smooth The Path

I live in a little village with seven houses. There is a steep hill to the west of us and a sharp curve to the east. All seven homes have blind driveways. Not a week goes by when a passerby doesn’t get surprised by one of us backing out of our driveway and is prompted to respond with the brake peddle to the floor and palm on the horn. Sometimes a few impolite words follow.

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9 “Musts” for a Successful Association Board Orientation

GrowthZone

You want new board members to hit the ground running, right? The key is to make sure your orientation process is actually producing results. Get the Field Guide to Board Orientation for. a step-by-step plan. A successful orientation program generates excitement and motivation. By the end of the orientation process, new (and existing) board member(s) should: Feel comfortable and involved.

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5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. We discovered that many of them aren’t making use of certain features that could be taking them to the next level. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of t

Marketing 205
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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Association Brain Food Weekly: 7.13.18

Reid All About it

The weekly list of free educational events and resources for the association community… I’m always astonished when I meet someone who works for an association that doesn’t even support their professional development. That’s just ignorant. WBT Systems has some help for staff in these short-sighted associations: ideas for convincing your employer to pay for your professional development.

DC 37

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How to Get Your Association to Support Staff’s Professional Development

WBT Systems

Pick an association website at random and read their About page. Chances are you’ll see something in their mission or values about education. Associations have long been leaders in the lifelong learning business—which is why it’s so shocking to see how few associations support staff’s professional development, according to these survey results from Association Media & Publishing.

How To 161
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LMS Integration: Why is it important?

Blue Sky eLearn

You probably know what an LMS is – a Learning Management System. Maybe you’re already using one. You have tests, surveys, and certificates. You charge money for people to take your courses and track their progress. And so on and so forth. But is your LMS integrated? And why is that important? eLearning Industry goes as far as to say that an LMS API is the single most important feature for training automation.

LMS 151
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Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

When a task takes a complicated turn, it’s not uncommon for people to feel stuck and discouraged. And when people feel stuck, they lose sight of their goals. If this wasn’t the case, my friend’s “easy-to-assemble” IKEA dresser would be housing the clothes that are strewn all over her floor, rather than spending its second month collecting dust in an unassembled pile in the corner of her room.

Marketing 120
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An Association Rebrand From Start to Finish

Association Success

Rebranding is a lengthy process - but worth every minute. Why Rebrand? Identity. At the Society of Women Engineers (SWE), we have over 40,000 members around the globe. The organization was founded in 1950 and nothing about the brand had changed since then. It became clear that changing the visual aspects of the association’s messaging was a high priority.

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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For Manufacturers, For-Profit: Jason Moss of the Georgia Manufacturing Alliance Supports Members through Networking and Education

Association Adviser

Do you know which products are manufactured near you? Can you name 10 manufacturers that operate in your state? Jason Moss, founder and CEO of the Georgia Manufacturing Alliance can, and he might take you out to dinner if you can, too. Jason Moss, Georgia Manufacturing Alliance. Moss started the Georgia Manufacturing Alliance (GMA) in 2008 in response to what he perceived to be a lack of friendly, consistent events that educate manufacturers about production technology and trends.

Georgia 112
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Vacations Should Mean No Phone Calls

Eric Lanke

I've been on vacation this past week, doing my best to disconnect from the day-to-day schedule of my organization and relax with a day-after-day schedule of family fun and leisure activities. It's been great. I think I've written before about my philosophy on vacations -- which is that they are meant to be enjoyed by even the busiest working professional.

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When Members Believe the Association is Their Cause

Smooth The Path

Recently I had the good fortune to help with strategic planning sessions for an extraordinary association. From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. The surprising bit is volunteer leaders run this association. The leadership structure is super interesting because the association is global, large with nearly 17,000 members, and vibrant because they are at the forefront of thinking about how their profe

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Bake Learning Into Culture

Association Success

Professional development can become part of day-to-day operations. I am lucky to work for an organization that values lifelong learning. For me, keeping on top of my field and enhancing my skill set does not come second to my day-to-day work—it is an integral part of it. How can organizations make professional development a part of their culture and the air that they breathe?

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Easy Social Media Posts for Associations

GrowthZone

Managing social media for an association can be monotonous. Coming up with a content plan for posts can be just plain hard. Give yourself a break by taking advantage of weekly hashtags like #MondayMotivation. Posting inspirational quotes with this hashtag is not only easy, it’s a great way to generate 52 posts/year. Download your printable copy of. Inspirational Quotes for Associations.

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The 2018 Membership Marketing Benchmarking Report

Membership Marketing

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. Participating associations will soon receive a printed in copy in the mail. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60
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Business Intelligence: The Myths and the Realities

Membersuite

The uptake in business intelligence tools is catching on in a serious way in the association market. Here are some myths and realities about BI.

Tools 60
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Surveys, Research and Bias-Free Questions

Association Success

Pay attention to your language to keep your surveying as open and neutral as possible The Association for Women in Science (AWIS) has been around for almost 50 years. We are multi-sector and multi-discipline with members in universities, corporations, government, non-profits, and all areas of science. Recently, we have noticed a change in the makeup of our membership, with many younger members joining the organization, in addition to our mid- to senior-level members.

Survey 60
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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5 Shifts to Recharge Creative Conversations

Idea Architects

The past two weeks have found me held hostage in more poorly organized, under-managed, and enthusiasm-draining meetings than any human being should have to endure. In this day and age it is simply unacceptable to ask volunteers and our staff colleagues to share their valuable time and to then misuse it in such a manner. If your meetings are plagued by underwhelming results and lack the spirit needed to promote creativity and innovation, the following five practical pointers might help.

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Challenging Our Conference Mental Models To Build Future Effective Events

Velvet Chainsaw

How do we think? And just as important, how and what do we think about our conferences and events? How do we understand our conference planning processes, its underlying assumptions, and our customers, partners, exhibitors, and stakeholders? How do we create knowledge about our conferences that serve as our cognitive maps and meaning structures during the planning and execution stages?

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New Pew Research Report: The Future of Digital Life and Well-Being

Beth Kanter

The Pew Research Center has released a research report called “ The Future of Digital Life and Well-Being.” Pew interviewed technology experts and scholars (including me) about the benefits and drawbacks of our digital lives. The expert predictions about the impact of the internet over the next 10 years came in response to questions asked by Pew Research Center and Elon University’s Imagining the Internet Center in an online canvassing conducted between Dec. 11, 2017, and Jan. 15,

Report 49
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How to Build an Event Brochure: Your Complete List

Eplys

Ever worried that your event brochure is lacking or that you’re forgetting something? Event planning can pull you in multiple directions and it can be easy to forget the small details (which are often the most important!). Check out our simple checklist to ensure your brochure is up-to-date and ready to impress your attendees at your next event.

How To 40
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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What I Learned as an Amway Distributor That Will Help You Grow Your Recurring Subscription Membership Revenue - Membership and Subscription Growth

Robert Skrob

While Florida State University awarded me a master’s degree in accounting, I earned a “doctorate degree in life” as an Amway distributor for three years. One key lesson I learned as an Amway distributor makes all the difference between success and failure in the subscriptions business. While I was shopping in Dillard’s about a month after graduation from FSU, some guy stopped me and asked, “Where do I know you from?

Revenue 37
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Six Conference Paradigms To Bust Immediately

Velvet Chainsaw

If there’s something strange in your conference-hood. Who you gonna call? (paradigm busters). If there’s something weird. And your event don’t look good. Who you gonna call? (paradigm busters). I ain’t afraid of no paradigm. I ain’t afraid of no paradigm. (Adapted from songwriter Ray Parker Jr. Ghostbusters lyrics.). Who You Gonna Call? Paradigm Busters.

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The Age of Automation: How Bots and Artificial Intelligence Help Nonprofits Work Smarter

Beth Kanter

NYC Event: On Thursday, July 12th, Allison Fine and I will be leading an event at the NYC Tech Club on Bots, AI, and Nonprofits. If you are in NYC, you are invited to join us ! We will be talking about emerging best practices for using bots and artificial intelligence for nonprofits for fundraising, marketing, program delivery, advocacy, and internal management.

Tools 46
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Conference Innovation Through Paradigm Busting

Velvet Chainsaw

A strong driving force lies just beneath what you do on a daily basis. It is the unspoken, unrecognized, and unquestioned assumptions that steer your thinking, decisions and actions. These views developed over time and through education, experiences and interactions with others. These mental models are deeply embedded in our conference planning and management practices.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.