Wild Apricot

OCTOBER 26, 2017

This is the most webinars we've seen in one month yet, plus we're hosting one of the biggest webinar events of the year: The Membership Growth Online Summit. Sign up now.

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WBT Systems

OCTOBER 25, 2017

Half the American workforce will be freelancers within a decade, according to the Freelancing in America survey released earlier this month. “The growth of the freelance workforce is three times faster than the traditional workforce,” said Stephane Kasriel, CEO of Upwork, the survey’s sponsor along with the Freelancers Union. 47 percent of working millennials freelance now—a larger percentage than any other generation and another predictor of the growing freelance economy.

Survey 236

Survey America Learning Management System Education 236

YourMembership

OCTOBER 24, 2017

Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive at identifying and developing a plan to address member satisfaction before it’s too late. There are many reasons why members join a professional organization. But, according to Community Brands’ recent Member Loyalty Study, there are specific.

Organization 210

Organization Member Engagement 210

Higher Logic

OCTOBER 24, 2017

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting?

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How To Software Committee Tools 204

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Analysis

Wild Apricot

OCTOBER 27, 2017

Did you know that hair is a good metric for organizational health? It's true. The color of your members' hair can tell you how well you're able to attract younger member to join your association.

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YourMembership

OCTOBER 26, 2017

Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in through the front. What strategies will guide your plan.

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Recruiting Recruitment Project Strategy 261

Higher Logic

OCTOBER 25, 2017

The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sourc

Revenue 159

Revenue Tips Social Media Certificate 159

GrowthZone

OCTOBER 25, 2017

The start of the holiday season signals one of the busiest times of year. Give yourself a break; plan your social posts in advance to allow yourself time to focus on family and fun. Check out these holiday and event ideas for your November social media posts: MONTHLY: Health. National Alzheimer’s Disease Awareness Month. Diabetes Month. National Epilepsy Awareness Month.

Social Media 110

Social Media Georgia Video Member Engagement 110

Eric Lanke

OCTOBER 23, 2017

Like many association professionals, I suspect, I belong to a number of associations myself. One of those associations -- comprised primarily of the staff executives of associations that look and behave like mine -- recently conducted a survey of its membership. It was a survey designed to assess and illuminate the practices of all its association members with regard to one particular area of strategy and management.

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Survey Strategy Organization Innovation 100

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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

Revenue

Association Adviser

OCTOBER 25, 2017

Photo by Fabian Blank, Unsplash. John Bacon, Naylor Association Solutions. Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources.

Revenue 87

Revenue Tips eBook Sample 87

Higher Logic

OCTOBER 26, 2017

Volunteer work is critical to your association. Not only does it supplement your staff’s daily workload, it deepens member relations to the organization and offers the chance to build new skills. But how do you get members to start volunteering? Although you know the benefits of volunteer work—both for the association and for the members—it can be hard to convince a person who’s never volunteered to start.

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How To Project Committee Tips 149

GrowthZone

OCTOBER 23, 2017

Association pros spend a lot of time diffusing uncomfortable situations. Handling interactions with difficult members, the board of directors, or co-workers can be mentally exhausting and stressful. Download a complimentary copy of. The Art of Dealing with Difficult People. It doesn’t have to be. You can’t change people, but you can change the way you deal with them.

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Tips Process Strategy How To 100

Event Industry News

OCTOBER 27, 2017

The ‘gig’ economy is no longer a buzzword. The event environment has changed as has the way freelancers work with event organisers. Temporary positions are common and organisations contract with independent workers for short-term work on a regular basis. But there are pain points to this new way of working. Scheduling, communicating with and booking […].

Communications 84

Communications Industry Technology 84

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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Association Success

OCTOBER 26, 2017

A little-by-little approach to certifications, coming to an association near you! Education comes in a wide variety of forms. As associations, we recognize the value of certifications as a mean of proving education, and often offer such programs to help members climb the expertise ladder of their industry and prove their worth to employers. This proof of skills and knowledge through certifications does not come cheap in time or money.

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Certificate Education Course Project 81

Smooth The Path

OCTOBER 25, 2017

This was not just a little pattern in the data or even an epiphany. There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” These early engagers are special.

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Member Engagement Industry Survey Member Research 79

Forj

OCTOBER 23, 2017

Professional education is one of the top perks that young professionals are looking for in the 21st century. This is especially true for millennials entering the work force, because they tend to be more concerned about their career paths than older generations. Providing educational resources that allow your association members to advance their own careers is a great way to position your organization ahead of the competition.

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Education Certificate LMS Revenue 79

Association Adviser

OCTOBER 25, 2017

This month, we asked readers what their most valuable sources of non-dues revenue are. The results were predictable but also surprising: Based on live events holding the No. 1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue.

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Revenue Conference Directory Newsletter 76

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Certificate

Event Industry News

OCTOBER 25, 2017

SpotMe, the leading enterprise engagement platform, has been shortlisted for Best Event Networking Technology, Best Use of Technology for Engagement and Interaction, and Best Use of Technology for Event Analytics/Data Collection at the Event Technology Awards 2017. With 17 years of experience and product iterations driven by fast-paced technology demands, the SpotMe platform has been powering over […].

Technology 71

Technology Products Industry 71

Smooth The Path

OCTOBER 23, 2017

Whenever I started a new job, I would schedule one-hour meetings with my colleagues to learn about the organization, their job, their goals, and how I could help them. Rather than feeling like I was wasting time in meetings, I felt like this productively launched my time at the organization. I was able to hit the ground running with more background and direction than I would have had otherwise.

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Review Products Member Research Organization 76

Association Success

OCTOBER 24, 2017

How we increased member renewal rates with a personalized and empathetic approach. When the end of the year rolls around at an association, some people fail to renew their membership. Maybe it’s down to forgetfulness, or a lack of value in the association, or industry attrition. What can associations do to minimize this number and encourage these folks back into the fold?

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Project Leadership Strategy Examples 70

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Associations are communicating with members more frequently, but more association professionals feel like they’re not doing a satisfactory job promoting those communications as a member benefit – in part because members are telling them they are too busy to pa

Communications 76

Communications Survey Tools Report 76

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Event Industry News

OCTOBER 27, 2017

Market leading event check-in tech supplier zkipster has spoken to the Event Industry News about how major organisations have already changed their workflows since the successful expansion of its platform last year. For most of its existence, zkipster had focused on event check-in, allowing users to manage their guest lists and efficiently greet guests or […].

Tools 70

Tools Industry Marketing Technology 70

Membersuite

OCTOBER 23, 2017

Member engagement has been identified as the most important metric- the one that affects all other aspects of a member-based organization.

Member Engagement 60

Member Engagement Organization 60

Association Success

OCTOBER 23, 2017

Quality > Quantity All associations want to maximize revenue in order to better serve their members. Non-dues revenue channels can be a great opportunity for associations to broaden the range of services they offer, and to build relationships with other bodies in their industry. But a deluge of products, conferences, and publications aimed at increasing revenue can distract from your organization’s core priorities - as well as diluting the overall quality of your non-dues revenue efforts.

Revenue 60

Revenue Project Proposal Products 60

Association Adviser

OCTOBER 25, 2017

Brianna Martin, Naylor Association Solutions. Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. This is a decrease from the more than half (54 percent) of associations surveyed in 2016 that felt generating non-dues revenue was a challenge, but it is still a significantly bigger group than the 11 percent who, in 2011, said they face obstacles of earni

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Revenue Course Survey Communications 67

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Event Industry News

OCTOBER 26, 2017

Boomset was the first to integrate an event registration platform directly with iOS and is now revolutionising the industry with a mobile SaaS software solution for world-class event management. It has quickly become the most coveted technology used at trade shows, festivals, conferences, and other events in over 10 countries worldwide. Effortless Event Check-In The […].

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Class Software Technology Conference 68

Nonprofit Marketing Guide

OCTOBER 23, 2017

Blair Trexler. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Blair Trexler has worked in some aspect of development since 2010.

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Communications Social Media Newsletter Marketing 52

Beth Kanter

OCTOBER 24, 2017

Note from Beth: Last week, I had the honor of teaching a master class at the International Fundraising Congress (IFC) on avoiding burnout for fundraisers with Corinne Aartman in Amsterdam. Richard Sved, a fundraising consultant from the UK, participated and wrote a reflection on the UK Fundraising Blog. He graciously agreed to republish it as a guest post.

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Class Tips Education Resources 42