Wild Apricot

DECEMBER 21, 2017

What is Sales Operations? Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. .

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YourMembership

DECEMBER 18, 2017

The way we connect, communicate, learn and shop is ever-changing. Consequently, your association members have a heightened level of expectation for flexibility, convenience and personalization in everything they do. But, association experiences are struggling to keep up with these growing member expectations. In our recently released Digital Member Study, we surveyed more than 1,000 association members.

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Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

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WBT Systems

DECEMBER 19, 2017

If you’ve ever felt overwhelmed by a big project or worried about a new online learning initiative turning into a big failure, leave it to a rocket scientist to put things into perspective for you. Imagine having to safely land a 2,000-pound, $2.5 billion rover on Mars after it hurtled 354 million miles through space and plunged into Mars’ atmosphere at 13,200 miles an hour.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Wild Apricot

DECEMBER 22, 2017

If you’d like to set up a landing page to increase donations (or any other type of goal), I’m going to cover the five steps that will create a successful nonprofit landing page, including examples from nonprofits who have found success.

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Higher Logic

DECEMBER 19, 2017

Photo by Mohammad Metri on Unsplash. Music is powerful. It can alter moods, inspire, bridge divides, and bring people together. It also has an uncanny way of sticking with us.

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Leadership 206

Reid All About it

DECEMBER 22, 2017

The weekly list of free educational events for the association community… I heard the bells on Christmas day. Their old familiar carols play, And wild and sweet the words repeat. Of peace on earth, good will to men. . ~Henry Wadsworth Longfellow. Thanks for being a loyal reader of Association Brain Food Weekly. Wishing you and yours a merry holiday season!

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Wild Apricot

DECEMBER 18, 2017

If you’re working with an international team and looking to make your virtual meetings more productive, here are seven helpful tips based on Multicultural Leadership expert Erin Meyer's research.

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Association Success

DECEMBER 22, 2017

The actor and the film's director Farhad Safinia are being accused of "willful conspiracy to unlawfully hijack control of" the film's distribution. read more.

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Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Aaron Wolowiec

DECEMBER 20, 2017

Last week, the American Staffing Association released its most recent edition of American Staffing Association Workforce Monitor. The survey of 2,000 adults found most Americans believe schools, employers and the government share responsibility for the workplace skills gap. But respondents also think individual accountability is a contributing factor.

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Survey 150

Smooth The Path

DECEMBER 18, 2017

When we come back to the office January 2nd, it will be too late. Too late to reflect on 2017 and plan 2018. That sounds odd, doesn’t it? As of January 2nd, we will still have more than 360 days to go. Surely it cannot be too late. When we come back to the office January 2nd, we will be in high gear again. Everyone will clamor for our time. Urgent projects will come due.

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Portage Group

DECEMBER 20, 2017

If you'd like your copy of Customizing the Membership Experience white paper, send us an email at dtarasca@portagegroup.com #AssnChat #Membership #MembershipExperience #WhitePaper #Customization #HappyHolidays.

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Eric Lanke

DECEMBER 18, 2017

I had a good discussion with my Board chair this week. We're looking ahead to our next Board meeting and it's time to start framing an agenda for the discussions that will take place there. At the end of our discussion we had settled on something that should not only keep our Board focused on the future, but create a structure within which we can take action today.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Aaron Wolowiec

DECEMBER 22, 2017

Annual reports are the nemesis of many organizations. In today’s digital world, does anyone read print copies? What about PDFs? Realizing the traditional yearend report is becoming obsolete, the Equipment Leasing and Finance Association went digital.

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Smooth The Path

DECEMBER 20, 2017

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From wellness programs to company culture, here are the top 10 insights from #teamexaqueo that will help you kick off the new year strong! 1. CULTURE, EVP AND EMPLOYER BRAND: EXPLAINING IT LIKE A TWO-YEAR OLD With the help of literally hundreds of experts, learn the simplest way to understand the differences between culture, EVP and employer brand. 2.

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Portage Group

DECEMBER 18, 2017

The Association Trends In-Focus by The Portage Group is a research series summarizing the top trends facing Canadian associations today. It also explores some of what is being done to address these challenges and opportunities so that associations like yours can be better positioned to survive – and thrive – well into the future. To get your copy, send us an email at dtarasca@portagegroup.com.

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Association Adviser

DECEMBER 19, 2017

Photo by Paul Skorupskas on Unsplash. When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. “‘This is too expensive’ is not the problem,” Swertinski emphasized during her and Arritt’s presentation entitled, “Whoa!

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

Jamie Notter

DECEMBER 21, 2017

People tell me all the time that culture change is hard. And while it may be hard work, I will tell you right now—it’s not as hard as you think. When we do our culture consulting , we help clients come up with a clear set of culture priorities for aligning their culture with what drives their success. The step after that is to develop a culture playbook that has a set of clear action steps for completing that alignment.

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GrowthZone

DECEMBER 21, 2017

May the sights and sounds of Christmas work their merry magic in your heart! The post Merry Christmas! appeared first on GrowthZone.

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Forj

DECEMBER 20, 2017

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Many associations and continuing education providers still face the challenge of getting members to purchase education from them. By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLea

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Beth Kanter

DECEMBER 19, 2017

The holidays are almost here. It should be a time where nonprofits and their hard working employees welcome some much needed downtime. Vu Lee in a recent guest post on the Guidestar blog has issued a call to inaction suggesting that nonprofits should give the week off to staff. He offers some good reasons why: making up for working long hours all year; compensate for low pay; improve morale; and boost individuals’ resilience and productivity.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

Association Adviser

DECEMBER 22, 2017

Every day, it seems, another high profile case of sexual harassment comes to light. And then there are the many workplace complaints of sexual harassment that are no less harmful to women but, perpetrated by mid-level managers, don’t get the same attention as the one’s involving celebrities and CEOs. The experience of women working in Ford Motor factories, as reported by Susan Chira and Catrin Einhorn in The New York Times , makes us aware that a hostile workplace is not unusual and can be creat

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GrowthZone

DECEMBER 19, 2017

You can’t change people, but you can change the way you deal with them. Uncomfortable situations with difficult co-workers, members, and board members are part of day-to-day challenges for association professionals. Use techniques featured in the second of our 4-part blog series, How to Deal with Challenging Members , to handle whatever is thrown your way.

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Forj

DECEMBER 19, 2017

We understand the pressure that association executives face when asked to justify their expenditures. We also understand that a Learning Management System is not a small purchase. Our solution to assist association executives with justifying the expense of an LMS, EvaluPac, recently won the Gold Brandon Hall Excellence in Technology Award for “Best Advance in Technology for Testing or Learning Evaluation”.

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Association Success

DECEMBER 18, 2017

Sometimes taking a break is harder than it sounds. Let’s talk about the elusive work-life balance. When was the last time you took a vacation? I mean a real one, where you disconnected from your phone and ignored your email? What about at weekends - are you the first to leave on a Friday or do you stay in the office until the cleaner comes in? Or do you work from home, where work and the rest of life blurs together?

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Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Association Adviser

DECEMBER 20, 2017

We’ve had a fun and interesting year speaking to association executives of all backgrounds and departments about how they arrived in their positions, what they love about their jobs and what challenges them. To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association.

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Smooth The Path

DECEMBER 20, 2017

The post Happy Holidays 2017! appeared first on Smooth The Path.

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Forj

DECEMBER 19, 2017

We understand the pressure that association executives face when asked to justify their expenditures. We also understand that a Learning Management System is not a small purchase. Our solution to assist association executives with justifying the expense of an LMS, EvaluPac, recently won the Gold Brandon Hall Excellence in Technology Award for “Best Advance in Technology for Testing or Learning Evaluation”.

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Learning Management System System Report LMS 70