Wild Apricot
MAY 17, 2018
I surveyed over 50 membership sites to see what types of Membership Levels were most common. In this post I cover the four most common membership level tiers and show you examples from real organizations.
Smooth The Path
MAY 17, 2018
Networking events can be awkward for some of us. Also, it takes a lot of luck to meet folks who know something about the problem we are trying to solve at a networking event. These two reasons explain some of why receptions and other networking events don’t meet our member’s needs. What else about networking that doesn’t work? There is some new research that explains why many association networking events do not work.
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GrowthZone
MAY 15, 2018
See how to continue your journey to improve your association blogging techniques. Take some time to learn how to craft the actual article. It doesn’t need to be overwhelming. Simply focus on one new tactic every time you blog and soon you’ll be generating blog posts that help your members, your organization, and your industry. Can’t wait for the next installment?
YourMembership
MAY 16, 2018
Whether you’re investing in an association management software (AMS) system for the first time or replacing your existing AMS, it’s one of the largest purchases your association ever makes. Of course, there are basic must-ask questions around budget, features and timelines. But, these are not the only important questions you want to ask your potential.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Wild Apricot
MAY 14, 2018
Ever year Capterra (a software review website) publishes their Top 20 Most Popular Membership Management Software list — analyzing criteria like customers, members, and reviews — to help organizations decide which option might be best for them. Here is there list of the top 10 membership management software.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Blue Sky eLearn
MAY 15, 2018
Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association. They share news about your association online and wear your branded merchandise with pride! Engaged members become your association’s best ambassadors.
Aaron Wolowiec
MAY 16, 2018
The need for instructional designers is growing as associations look to improve human performance in a world that is continually changing and demanding new skillsets from working professionals.
Wild Apricot
MAY 17, 2018
If you'd like to increase the traffic to your website, these 7 nonprofit seo tips will help your pages rank in a snap. I know, because they worked for me.
Higher Logic
MAY 15, 2018
Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments. That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Eric Lanke
MAY 14, 2018
Kudos to Amanda Kaiser and her Smooth the Path blog for her post, " Our Point of View is Not Our Members’ Point of View." In it, she reminds all of us association staff that what we think about the value of our membership benefits is often not what our members think of it. And maybe it was the coincidence that my association's last Annual Conference was in Orlando that made the following passage from her post really jump out at me: Everyone will want to come to Orlando to see our great speakers
Aaron Wolowiec
MAY 18, 2018
The Gardian of the Month is Jennifer Amin, director of marketing and membership for AORE and Event Garde.
Jamie Notter
MAY 17, 2018
I’m working with several clients right now on the “Playbook” stage of our culture consulting work. This is the part where the rubber meets the road—where they have to develop a list of things they are going to propose to management that will move their culture in a direction that is aligned with what makes them successful. As they are writing up their plays, there’s one piece of feedback I find myself giving over and over again: Yeah, but what exactly are you going to DO?
AMR Management Services
MAY 16, 2018
As association meeting professionals, we know that for real learning to occur at our conferences participants must be active contributors to the educational experience. It’s a core principle of.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Forj
MAY 15, 2018
Do you currently manage an eLearning department at an association? Are your education programs bringing in value for the organization and for your members? Or do you need assistance generating non-dues revenue from your education offerings? There are steps you can take to make sure you have the appropriate assets and knowledge base to make your eLearning Business a success.
Association Adviser
MAY 18, 2018
Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015.
Smooth The Path
MAY 15, 2018
Our brains are on auto-pilot much of the time. Have you ever climbed into your car and got lost in deep thought and were surprised when you turned into your destination? Car-driving auto-pilot happens because our brains rely on habits to cut down the cognitive load. When you get on a bike, you peddle, you do not have to think about balancing, steering, and peddling.
Association Success
MAY 15, 2018
This association offer an educational program that is flexible, engaging, and serves learners. The Education and Career Services department at the Institute of Management Accounting (IMA) has always been strategically focused on monitoring current and future trends to ensure that we are meeting the needs and learning preferences of our members. In early 2015, we conducted research and determined that micro-learning was not only becoming a popular trend, but that it would be a viable learning met
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Learning how to promote your training courses online is key to growing your training business. In this Ultimate Guide to Marketing we cover effective and modern marketing strategies that will help you market your training program, and sell more courses. You’ll learn how to: Harness the power of SEO to drive website traffic Convert more website visitors to sales Create smart email marketing campaigns Get the most out of course marketplaces Establish a referral program And more… Get ready to see y
HighRoad Solution
MAY 15, 2018
If you have been to an association technology conference, you have seen organizations get recognized for their innovation and execution when it comes to membership management and marketing.
Idea Architects
MAY 14, 2018
It's the opening general session of a major conference. What does that session need to do for those in attendance? For the sponsoring organization? I've been thinking a lot about this after delivering the keynote at a fair number of opening sessions the past few years. Too often general sessions feel like generic sessions, defaulting to a very tired template: Welcome.
Velvet Chainsaw
MAY 18, 2018
Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? What is their capacity to see opportunities in the mist of change? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference. Often conference planning members lack experience with the tenets of organized abandonment, focus on strategic alignment and organizing for opportunity.
Association Success
MAY 14, 2018
If you want to change minds, you need to show them how! Changing people’s minds has both an intellectual and an emotional aspect. Intellectually speaking, it is of course important to present people with facts, figures and data to encourage them to commit to a transformative project. On an emotional level however, when it comes to implementing cultural change, your own passion can play an enormous role.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Membersuite
MAY 17, 2018
MemberSuite employees have fascinating stories and backgrounds. We invite you to hear their story.
Mizz Information
MAY 17, 2018
Guest post by Sohini Baliga, Director of Communications, Taxpayers for Common Sense, and Elizabeth Weaver Engel, M.A., CAE, CEO & Chief Strategist, Spark Consulting LLC. Associations don’t always have all the answers (we know, you’re shocked). We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., the AICPA and the American Nurses Association
Velvet Chainsaw
MAY 16, 2018
Children are curious creatures. They explore, question and wonder, often through play. In this context, they learn. We are naturally inclined to learn new things; thus reaping curiosity’s benefits. From the moment we are born until we die, learning is hardwired into our brains. As adults, our challenge is to embrace curiosity instead of viewing it as a childish behavior that should be restrained and suppressed.
Association Success
MAY 17, 2018
B2B purchasing habits are changing – but associations are in a great position to respond. “I know what I need, and it isn’t a salesperson.” * According to recent research from Wake Forest University, B2B decision making is increasingly being informed by customer reviews. In this customer-driven purchasing environment, in which 92% of B2B buyers are more likely to commit to a sale if they have read a reliable review, it is clear that opinions matter – and the kinds of opinions that matter point t
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Robert Skrob
MAY 16, 2018
Memberships are one of the most difficult offers to convert. Yeah, you read that right. Memberships and subscriptions are a lot harder to convert than a single product purchase. In fact, a customer will often spend more to avoid the commitment of a subscription. Think about it for a moment: Men in our society are infamous for trying to avoid commitment.
Breezio
MAY 14, 2018
When online communities are at their best, content is valuable, members are consistently engaged and everyone involved feels supported and fulfilled by the connection.
Velvet Chainsaw
MAY 14, 2018
Curiosity allegedly killed the cat. How do we know curiosity killed that cat? Were there any eyewitnesses to that crime? Did anyone hear strange cat calls? Did you see what curiosity was wearing? Do you know any reason why curiosity wanted to kill the cat? Were curiosity and the cat family, friends, enemies, frenemies, or strangers? What color was the cat?
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