Higher Logic

JULY 9, 2020

If you’ve ever owned, led, or managed a community, you’ve asked yourself, or been asked a version of this question: “Is our level of community engagement where it needs to be?”. This is a difficult question to answer, because it depends on a lot of different factors – but measuring community engagement is vital. Communities don’t produce the business and organizational results we know they can have if people aren’t engaging and returning to them, so it’s critically important that we know where w

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eBook Review Report Tools 156

Association Success

JULY 9, 2020

Organizations and associations have had to do a lot of last-minute shifting of in-person meetings and events since COVID-19 cases started rapidly rising in the United States earlier this year. In a June survey, the Center for Exhibition Industry Research found that the uncertainty around whether events can take place in their scheduled location due to COVID-19 has caused 73% of the B2B executives surveyed to cancel events since March.

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United States Survey Report Communications 80

WBT Systems

JULY 6, 2020

Don’t Let Zoom Fatigue Affect Attendance for Your Virtual Events. Read more about Don’t Let Zoom Fatigue Affect Attendance for Your Virtual Events.

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Wild Apricot

JULY 9, 2020

We sat down with nonprofit expert Sean Kosofsky to answer your most pressing questions about engaging members, growing membership and fundraising. Here are the answers to the most common questions we received.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Reid All About it

JULY 10, 2020

The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy? The emergence of, quoting here, “a new set of moral attitudes and political commitments that tend to weaken our norms of open debate and toleration of differences in favor of ideological conformity.

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Montana Content Price Strategy 365

Portage Group

JULY 6, 2020

Four Months In: How Canadian Associations are Coping During COVID 19. At the time the survey was conducted at the beginning of June, there had been a number of changes in Canadian jurisdictions related to COVID 19 since the previous survey was conducted in early May. This edition of the Pulse provides an updated look at the financial viability of associations as well as what associations are doing to engage and recruit members in our “new normal”.

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Recruiting Recruitment Survey 130

Wild Apricot

JULY 10, 2020

Need to easily create and print membership cards for your members? Here's how to do it using Microsoft Word's mail merge feature.

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How To 319

Association Success

JULY 7, 2020

Associations connect mentors with mentees, offer professional development and continuing education courses, write rules and regulations for their industries, and innovate every chance they have. But what does it mean to truly innovate? Innovation is a word heard frequently in conversation with association professionals, but do we actually understand the importance of associations driving this innovation?

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Innovation Michigan Industry Course 147

Smooth The Path

JULY 7, 2020

What is it like to be a member? Many members say they feel a warm sense of belonging. Engaged members talk about the sense of community where colleagues are supportive, understanding, and generous. Members also feel valued because they give to the community. Their peers respect their skills and expertise. They equate their membership to being part of a family, “this is my professional home,” they say.

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Member Experience Innovation Association Value Member Engagement 136

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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GrowthZone

JULY 9, 2020

Created to help associations and their members, we’ve provided social media post ideas from the CDC as well as a number of social media graphics for use on social media and websites. Sample CDC Posts : Do you think you may have COVID-19? If you think you’re sick, follow guidance about when to call your doctor and taking appropriate precautions.

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Social Media Sample Resources How To 127

Nimble AMS

JULY 9, 2020

Price is a big factor in any large purchase. But determining cost can be tricky. Here are three things I would want to know before buying a new association management system. “How much does it cost?”. In my experience working with many associations, as organizations look for their next association management software (AMS) , that’s one of the first questions they ask.

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Association Success

JULY 8, 2020

The paradox of professional development is that it can feel like both a necessity and a luxury. We know we need it, but we don’t always know where to start. This is especially true when attempting to navigate the alphabet soup of credentials and certifications geared towards association management professionals. Personally, I have often wished for a high-level ‘cheat sheet’ explaining all the acronyms I see in the email signatures of accomplished association leaders.

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Association Management Certificate Industry Leadership 107

Smooth The Path

JULY 9, 2020

A few months ago, a non-COVID related disaster struck my family. The COVID lockdown was new and top of mind all the time, but the moment we arrived on the scene, we forgot about it entirely. After standing in the middle of a group of twenty people for about an hour, I suddenly remembered, “oh my gosh! The coronavirus!” None of us were wearing masks because all of us were focused on the situation at hand.

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Conference Cost Member Engagement Strategy 133

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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MemberClicks

JULY 6, 2020

Part of trying to decide how to price your virtual event is first determining exactly what attendees will get out of joining. The value of the event plays a huge role in how much attendance is worth! And not only that, a strong value proposition will keep your team aligned during the planning phases and encourage more attendee engagement. But how, exactly, do you create that unique value proposition?

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Tips Price Team How To 90

Ungrated

JULY 8, 2020

For some community associations, the COVID-19 pandemic has brought higher expenses from increased cleaning procedures and operating costs as well as difficulty in collecting assessments from homeowners facing economic hardship. As they brace for budgetary constraints, some boards have sought guidance about whether using reserve funds is appropriate to address potential cashflow issues.

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Association Success

JULY 10, 2020

Everyone loves a good secret weapon, and it seems association professionals really love the kind that’ll help in producing great content. That’s perhaps why a webinar tops our list of the Friday 5. . Every Friday, we pull five articles our audience liked most from our weekly newsletter, which helps us all keep up with what’s trending. This week? You’re focusing on change.

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Strategy Newsletter Michigan System 78

InternetAssociation

JULY 10, 2020

Washington, DC - IA Director, Trade Policy Jordan Haas issued the following statement on USTR’s announcement in response to its Section 301 Investigation of France’s Digital Services Tax (DST): “Today USTR made clear that go-it-alone discriminatory digital services taxes are counterproductive in finding long-term international solutions. Discriminatory digital services taxes act as a trade barrier for innovative American companies, and U.S. small businesses often face the biggest burden as a res

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DC Washington Innovation Process 83

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Learning how to promote your training courses online is key to growing your training business. In this Ultimate Guide to Marketing we cover effective and modern marketing strategies that will help you market your training program, and sell more courses. You’ll learn how to: Harness the power of SEO to drive website traffic Convert more website visitors to sales Create smart email marketing campaigns Get the most out of course marketplaces Establish a referral program And more… Get ready to see y

Marketing

MemberClicks

JULY 7, 2020

If you work for a smaller organization, you may wear a number of hats — among those, marketing and communications. But when you have a hand in everything, it’s hard to truly specialize in anything. It’s hard to get into the crevices of what really works and what really doesn’t. All that to say.you may be making a few marketing mistakes you’re not even aware of!

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Marketing Communications Organization 80

Mariner Management

JULY 9, 2020

“…policies designed ‘to preserve all pre-COVID jobs and employment relationships could prove quite costly’ because they ‘are analogous to policies that prop up dying industries and failing firms.’”. Covid-19 Is Also a Reallocation Shock (Becker Friedman Institute Report referenced by George Will – Washington Post – 5/27/20 ). The coronavirus and ensuing economic lockdown have created an existential crisis for many associations and their chapters, especially those highly dependent on non-dues inc

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Education Cost Course Content 62

Idea Architects

JULY 8, 2020

Products 144

Products Leadership 144

Eplys

JULY 8, 2020

If you’ve hosted or are planning to host a virtual event in 2020 (or beyond), let me ask you.did you charge or are you planning on charging for attendance? Many organizations are reluctant because virtual events lack several of the components in-person events offer (face-to-face networking being a primary one). But here’s the thing: While your virtual event might be different than your in-person event, that’s not to say it’s any less valuable.

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Price Tips Education Content 52

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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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MemberClicks

JULY 8, 2020

We live in a highly personalized, customizable world. Your members (and prospects) are used to paying for the products and services they want, while cutting out those they don’t. Take TV for example. Recent studies have shown that the average American household receives about 189 channels, but watches only about 17. That’s a lot of channels to be paying for that you don’t actually watch.

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Video Tips Examples Products 76

AssociationChat

JULY 4, 2020

What is the role of humor during our most difficult times? Join me on Tuesday, July 14, 2-3 pm ET, for my interview with humorist, journalist, and actor Mo Rocca. I’ll ask Mo why we are drawn to humor especially when times are tough. Register for details at [link] . Mo is best known for his off-beat news reports and satirical commentary. Currently a correspondent for CBS Sunday Morning, Rocca is also the host of CBS’s series The Henry Ford’s Innovation Nation.

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Class America Innovation Education 52

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. The process is complicated because asking a company to join may involve a significant financial commitment and require building a consensus among the firm's stakeholders. However, the potential long-term value of adding a company as a member can be substantial.

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Recruiting Recruitment Cost Process 64

Beekeeper Group

JULY 8, 2020

Here at Beekeeper Group – we work with clients on a range of communications efforts – some of which recently received award recognition. We are excited to share their success with you. Horizon Therapeutics #RAREis Website Communicator Awards Excellence Winner. View #RAREis Website. American Health Law Association Website Graphic Design USA Web Design Award of Excellence Winner.

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Communications Cost Report Products 36

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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BlogClump

JULY 10, 2020

Big Frog of Bradenton – a leader in custom apparel – today announced the launch of AssociationStores.com. AssociationStores.com has one purpose, to make it easy for associations to sell branded gear to its members creating non-dues revenue and minimizing work for associations’ staff. The custom apparel shop caters to associations, non-profits, schools, businesses and the public affording its customers faster turnaround times and allowing them to maximize profits while cutting down on inventory.

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Revenue Marketing Products Industry 28