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When the pandemic started causing conferences to cancel at the last minute, those that quickly went virtual saw a high number of attendees. In fact, even at Blue Sky eLearn, our webinar attendance for our own educational webinars shot up. But as the months of the pandemic have worn on, we’ve started to hear the phrase “Zoom fatigue” more and more. .
Design Thinking for Associations: Let’s Take It from Conceptual to Practical. Read more about Design Thinking for Associations: Let’s Take It from Conceptual to Practical.
The weekly list of free educational events and resources for the association community… Design thinking demystified. Are you just a tiny bit intimidated by the idea of design thinking? It’s okay, we’ve all been there. Design thinking is completely doable when you get it explained to you like WBT Systems does in their post, Design Thinking for Associations: Let’s Take It from Conceptual to Practical.
Struggling to get members to open or engage with your emails? You're not alone. Our free Best Practices for Email Marketing guide offers practical tips to strengthen your email strategy and improve engagement. Inside, you'll learn how to: Write subject lines that increase open rates Build scannable, mobile-friendly designs Choose send times that fit your audience Personalize content with Smart Newsletter Use Message Report data to refine strategy This guide helps associations and chambers create
The Council for Advancement and Support of Education (CASE) selected Acumen as their business intelligence platform to gain more insight into members’ needs. CASE is the global non-profit association dedicated to educational advancement—alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society.
Mark your calendar to join me Wednesday, September 2 (NEW DATE!) at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement. Key takeaways: learning a new definition of member engagement, refocusing engagement to generate real value, and placing engagement at the heart of your membership strategy.
Just when you think we’re about to close out the pandemic chapter of our lives, you turn the page and alas, the saga continues. It’s been a hard road to navigate for organizations and industries across the world. The not-for-profit sector has been hit especially hard by the virus’s impact on the economy. According to a recent study conducted by Reuters and Charity Navigator, in April and June, not-for-profits cited a 38% decrease in their charitable revenue.
By chance, are you feeling a mite bit burnt out? I’m just guessing because I’ve been feeling that way too. During the past few months, I’ve been tossing out hundreds of hours of work to re-work projects to keep pace with the changes due to COVID. Work is increasing while deadlines are getting shorter. For some reason, vacation days have been scarce.
If your nonprofit has had to cancel your silent auction fundraising event due to COVID-19, you can still run a successful virtual auction online. Here's everything you need to know.
Nonprofits are under more pressure than ever to demonstrate financial accountability while continuing to expand their impact. Traditional budgeting models often fall short, reinforcing silos, limiting flexibility, and stalling growth. Enter collaborative budgeting: a dynamic, team-driven process that enables smarter resource allocation and builds financial resilience at scale.
The True Impact of Covid-19 on the Event and Promo Staffing Industry. Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gives a voice to the event and promo staffing industry. Following a survey sent to over 6,000 event professionals, this report measures the business impact of coronavirus, analyses recovery strategies and forecasts the future for UK event and promo staffing agencies.
Between managing HOA finances, maintaining properties and communicating with their association boards, management companies have a lot to juggle. Fortunately, there are cloud-based solutions that can automate the accounts payable (AP) and payment process. These solutions can create efficiencies that give you back much needed time and provide 24/7 visibility into your invoices and payments, enabling you to better meet the needs of your board members and property vendors.
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. The following list includes curation tools that make it easier to sift through articles, videos and other online content to find what is relevant to y
If you're finding that you're spending too much time on administrative tasks and not enough time building relationships with your youth group members, this youth group management software could be the solution you need!
Speaker: Tim Sarrantonio, Director of Community Engagement
There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how
By Chris Powell, Director at The Event Expert: Online Event Management Courses and Event Planning Webinars. The truth is: Events appeal to our primal universal instinct, to gather together to learn, be entertained, celebrate and communicate with each other face to face…it’s in our DNA. While live events will never go out of fashion, many realise that they simply ‘must have’ a virtual event offering.
Are you paying attention to the footer on your association’s website? If not, you’re missing an opportunity (and you’re not alone). A LOT more people see the footer than you might think (particularly on mobile). It’s an essential element of any website. A website footer, found at the bottom of a web page: helps boost conversions. builds credibility. reduce bounce rates. improves SEO. enhances user experience.
Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! A good metaphor is a wonderful way to connect a new concept to something that people are already familiar with, making it that much easier to absorb the new idea. The right metaphor can be extraordinarily helpful in communicating a message. We love them so much, we wrote an e-book about metaphors nonprofits can use.
What will we remember about the COVID-19 pandemic when we look back at it a few years from now? I’m hopeful one thing that remains is how we’ve found solutions and support from each other, our neighbors, and within our communities. It may be hard to think about that as the virus continues to impact significant portions of the U.S., and we should never forget the lives lost, the jobs that are vanishing, and the businesses forever shuttering.
Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.
Live events are all about bringing people together. Whether it’s to get inspired, to share knowledge, or to do business, the human connection is the number one reason to attend events. At virtual events, by their very nature, this connection is much harder to achieve. With attendees joining from their homes or offices, meeting others, and having meaningful conversations, needs a little extra boost.
Members only engage if they’re interested in what you’re offering. And as the pandemic wears on, their needs and interests are changing which requires you to quickly adapt. Here are 5 strategies to help your association keep members engaged.
Take a guess: What is 7-foot tall, has orange fur, giant googly eyes and wears Flyers’ gear? Gritty! Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. Described by the NHL as the “ultimate Flyers fan,” Gritty’s “talented but feisty” and “loyal but mischievous” attitude has put him in the spotlight for hockey fans and non-hockey fans alike.
Pools might be one of the most desired amenities in community associations, but opening pools in the middle of a pandemic isn’t so simple. That’s what CAI discovered when surveying board members, community managers, and other stakeholders in the industry to share their approach to pools this year. Only 7% of respondents reported opening their community’s pool on time, while 40% said their pool remains closed.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sparq ?,? part of the? ? Saville Group ?, are technical event production specialists who create stunning live and online experiences at every scale through their unique 360 service, making them market leaders in the global events arena. The company recently adopted Hirehop as the rental software of choice to facilitate the comprehensive management of equipment and critical production assets.
The intricate nature of ecosystems fascinates me. I am always glued to shows and documentaries like Earth or The Biggest Little Farm. They always boil down to one thing; the importance of everything: one thing is everything. The fluidity of our universe is astonishing. Our entire system is built on everything working in harmony with the other and if one thing is removed or disrupted both cataclysmic and sometimes beautiful consequences can occur.
Whether you’re currently in job transition or think you might be soon, your survival instincts have likely kicked into gear. “How do I hold on to the job I have… or find a new one fast?” . Take a deep breath. Our societal “time out” is actually an ideal time to reflect on your career journey before taking the next step. What attracted you to associations in the first place?
Santa Fe, NM Photo Credit: Deena Davis. Another Friday and another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how to get away from exploitative storytelling, tips for starting a podcast, and a book review of John Haydon’s last book. It’s time for Mixed Links… Debra Jenkins answers the question, “ How Can Nonprofits Move from Exploitative Storytelling to Justice-Oriented Story
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
IACC has today launched its ‘Critical Pathway to Re-opening’ guide, which shares in-depth strategies and advice on how to reopen venues safely, created specifically for venues hosting meetings, training courses and smaller conferences for up to 150 delegates. The 53-page guide concentrates on three key areas: the re-designing of the meeting attendee experience; the re-designing of space and the re-designing of the product.
When trying to change your association’s financial model to focus on non-dues revenue, it’s vital to assess the habits of your sales representatives. The post Discerning Hunters from Managers appeared first on Association Adviser.
Host KiKi L’Italien will interview Amy Ledoux, Chief Learning & Meetings Officer at ASAE: The Center for Association Leadership about ASAE Annual, their decision to take the Annual Meeting to virtual, to make it free for attendees, and how they are approaching exhibitors and sponsors to provide the greatest value. How are they working with speakers and how will content be provided?
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