Sat.Jul 11, 2020 - Fri.Jul 17, 2020

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6 Tips to Attract Attendees to Your Virtual Conference

Blue Sky eLearn

When the pandemic started causing conferences to cancel at the last minute, those that quickly went virtual saw a high number of attendees. In fact, even at Blue Sky eLearn, our webinar attendance for our own educational webinars shot up. But as the months of the pandemic have worn on, we’ve started to hear the phrase “Zoom fatigue” more and more. .

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Treat it Like a Marriage: Top Tips for a Long and Happy Donor Relationship

Wild Apricot

A great donor relationship is not unlike a happy marriage. Here are some tips for keeping your donors' love alive so they keep coming back!

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Design Thinking for Associations: Let’s Take It from Conceptual to Practical

WBT Systems

Design Thinking for Associations: Let’s Take It from Conceptual to Practical. Read more about Design Thinking for Associations: Let’s Take It from Conceptual to Practical.

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Association Brain Food Weekly: 7.17.20

Reid All About it

The weekly list of free educational events and resources for the association community… Design thinking demystified. Are you just a tiny bit intimidated by the idea of design thinking? It’s okay, we’ve all been there. Design thinking is completely doable when you get it explained to you like WBT Systems does in their post, Design Thinking for Associations: Let’s Take It from Conceptual to Practical.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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CASE Leverages Acumen to Identify Opportunities to Improve Retention and Recruitment

Association Analytics

The Council for Advancement and Support of Education (CASE) selected Acumen as their business intelligence platform to gain more insight into members’ needs. CASE is the global non-profit association dedicated to educational advancement—alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society.

More Trending

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Member-Centric Engagement Webinar RESCHEDULED for September 2

Spark Consulting

Mark your calendar to join me Wednesday, September 2 (NEW DATE!) at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement. Key takeaways: learning a new definition of member engagement, refocusing engagement to generate real value, and placing engagement at the heart of your membership strategy.

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Automating Your AP: Game-Changing Solutions Offer More Than Just Technology for Association Managers

AvidXchange: Association Management

Between managing HOA finances, maintaining properties and communicating with their association boards, management companies have a lot to juggle. Fortunately, there are cloud-based solutions that can automate the accounts payable (AP) and payment process. These solutions can create efficiencies that give you back much needed time and provide 24/7 visibility into your invoices and payments, enabling you to better meet the needs of your board members and property vendors.

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How to pivot away from old and bad data

Association Success

Just when you think we’re about to close out the pandemic chapter of our lives, you turn the page and alas, the saga continues. It’s been a hard road to navigate for organizations and industries across the world. The not-for-profit sector has been hit especially hard by the virus’s impact on the economy. According to a recent study conducted by Reuters and Charity Navigator, in April and June, not-for-profits cited a 38% decrease in their charitable revenue.

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How Your Nonprofit Can Succeed with Cause Marketing

Wild Apricot

Wondering how your nonprofit can use cause marketing? Here's everything you need to know about partnering with a business for mutual profit.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Our Members are Burning Out

Smooth The Path

By chance, are you feeling a mite bit burnt out? I’m just guessing because I’ve been feeling that way too. During the past few months, I’ve been tossing out hundreds of hours of work to re-work projects to keep pace with the changes due to COVID. Work is increasing while deadlines are getting shorter. For some reason, vacation days have been scarce.

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Association Website Footers Matter. A Lot.

GrowthZone

Are you paying attention to the footer on your association’s website? If not, you’re missing an opportunity (and you’re not alone). A LOT more people see the footer than you might think (particularly on mobile). It’s an essential element of any website. A website footer, found at the bottom of a web page: helps boost conversions. builds credibility. reduce bounce rates. improves SEO. enhances user experience.

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14 content curation tools every online marketer should check out now

Association Success

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. The following list includes curation tools that make it easier to sift through articles, videos and other online content to find what is relevant to y

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Why You Should Try The #1 Youth Group Management Software

Wild Apricot

If you're finding that you're spending too much time on administrative tasks and not enough time building relationships with your youth group members, this youth group management software could be the solution you need!

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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5 Strategies for Engaging Members During This Next Phase of the Pandemic Crisis

Membersuite

Members only engage if they’re interested in what you’re offering. And as the pandemic wears on, their needs and interests are changing which requires you to quickly adapt. Here are 5 strategies to help your association keep members engaged.

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Good thinking: Finding solutions and support in communities

Ungrated

What will we remember about the COVID-19 pandemic when we look back at it a few years from now? I’m hopeful one thing that remains is how we’ve found solutions and support from each other, our neighbors, and within our communities. It may be hard to think about that as the virus continues to impact significant portions of the U.S., and we should never forget the lives lost, the jobs that are vanishing, and the businesses forever shuttering.

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The 1 thing you can learn from Gritty

Association Success

Take a guess: What is 7-foot tall, has orange fur, giant googly eyes and wears Flyers’ gear? Gritty! Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. Described by the NHL as the “ultimate Flyers fan,” Gritty’s “talented but feisty” and “loyal but mischievous” attitude has put him in the spotlight for hockey fans and non-hockey fans alike.

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On the Mark: Ecosystems

MemberClicks

The intricate nature of ecosystems fascinates me. I am always glued to shows and documentaries like Earth or The Biggest Little Farm. They always boil down to one thing; the importance of everything: one thing is everything. The fluidity of our universe is astonishing. Our entire system is built on everything working in harmony with the other and if one thing is removed or disrupted both cataclysmic and sometimes beautiful consequences can occur.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Discerning Hunters from Managers

Association Adviser

When trying to change your association’s financial model to focus on non-dues revenue, it’s vital to assess the habits of your sales representatives. The post Discerning Hunters from Managers appeared first on Association Adviser.

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Chat or No Chat at Your Next Virtual Presentation

Smooth The Path

Recently I presented a keynote at an online conference for a little over 450 attendees about how to host engaging virtual meetings. At the end of the one-hour demonstration, I asked attendees how they felt after participating in an extremely active chat. The chat filled up as participants immediately responded with words and phrases like “energized”, “connected”, “fun”, “I feel like I learned more”, and “time flew!

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How to pivot away from old and bad data, and other top read association articles this week

Association Success

The COVID-19 pandemic has really shaken things up, so it’s no wonder this week’s Friday 5 is full of articles helping to navigate some important topics on change. Every Friday, we pull five articles our audience liked most from our weekly newsletter, which helps us all keep up with what’s trending. This week? You’re focusing on organizational growth.

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Boost member retention with artificial intelligence and automation

Nimble AMS

Don’t wait until members leave to try to win them back. Here are two effective ways to keep your association’s members around. Lapsed memberships are not something you want to see. But membership retention is a challenge for many associations. The question is: How will your organization address it? The ideal approach is a proactive one. It’s not about waiting until members are already gone to try to win them back.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Is This Your “Hire” Moment?

AssociationChat

Whether you’re currently in job transition or think you might be soon, your survival instincts have likely kicked into gear. “How do I hold on to the job I have… or find a new one fast?” . Take a deep breath. Our societal “time out” is actually an ideal time to reflect on your career journey before taking the next step. What attracted you to associations in the first place?

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No swimming: Why opening pools in a pandemic isn’t so simple

Ungrated

Pools might be one of the most desired amenities in community associations, but opening pools in the middle of a pandemic isn’t so simple. That’s what CAI discovered when surveying board members, community managers, and other stakeholders in the industry to share their approach to pools this year. Only 7% of respondents reported opening their community’s pool on time, while 40% said their pool remains closed.

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Let’s talk about race

Association Success

At some point in the last six weeks, you’ve probably given at least a little thought to your association’s policies and bylaws — and maybe even wondered if they’re passively promoting racism within your organization. We want to help you do better. On Tuesday, July 28, we’re hosting an introductory workshop to teach you how to identify the racist policies, bylaws and practices in your association that passively and actively allow inequities to continue.

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How can we guide our chapters in the DE&I conversation (Idea Swap recap)

Mariner Management

Photo by William Bout on Unsplash. On June 29 th , we gathered for a virtual chat on how associations can help guide and support their chapters in the conversation around DEI. During the swap, participants discussed that while chapters are on the front line, many are confused about how best to proceed. As some chapters have taken the initiative on their own, others are waiting for HQ to take a lead.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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How ASAE is Running a Huge Virtual Conference and How You Can, Too

AssociationChat

Host KiKi L’Italien will interview Amy Ledoux, Chief Learning & Meetings Officer at ASAE: The Center for Association Leadership about ASAE Annual, their decision to take the Annual Meeting to virtual, to make it free for attendees, and how they are approaching exhibitors and sponsors to provide the greatest value. How are they working with speakers and how will content be provided?

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The Next Best Thing to Being There: Taking Your Events Virtual - Episode 7

Delcor

Join Loretta and her guest Ron Moen from CHEST in this seventh TechTalk of a series highlighting how associations successfully switched in-person events to virtual ones during COVID-19. The discussion centers on how COVID-19 has accelerated the use of emerging technologies for virtual meetings. View TechTalk here: Subscribe to our YouTube channel.

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3 Steps to Building an AI-ready Culture at Your Association

Protech

By Evan Hendershot – Digital Marketing Specialist . Artificial intelligence is no longer a pipe dream for associations. Many of you are already using practical forms of AI, be it via complex workflows in your membership database, automated emails with tailored content based on member type or predictive analytics via your business intelligence platform.