How being disruptive truly makes a difference
Association Success
SEPTEMBER 1, 2020
Considering it’s typically negative connotation, disruption is not the first word that comes to mind when I think of making change. Innovation, revolution, restructuring or even transformation maybe – but never disruption. It wasn’t until I came across a 1995 article from the Harvard Business Review describing the theory of disruptive innovation that I began to understand the allure of the phrase.
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