Association Success
SEPTEMBER 3, 2019
In this era of convenience, distilling how to serve our members can be a challenge. However, all the big companies we often talk about, like Netflix, Amazon and Spotify, seem to have already figured it out. . At its inception, Netflix tuned into consumer demands and offered its first service of convenience by eliminating the few mile drive to a local Blockbuster to rent a movie.
Association Leaders
SEPTEMBER 4, 2019
As a leading Association Management Company (AMC) we are often asked by prospective association client partners and volunteer leaders of associations, “What is the key to making an association successful?”. They, understandably, want a ‘silver bullet’ or ‘easy button’ answer – something they can easily implement to make their association successful. .
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Wild Apricot
SEPTEMBER 5, 2019
Are your memberships affordable for millennials and generation Z newcomers? Learn how to price your memberships accordingly using our free research report.
Association Adviser
SEPTEMBER 4, 2019
Your association website is powerful but can lack the humanity that best sells your association. How can you bring more head and heart to your website? The post The Anatomy of an Association Website appeared first on Association Adviser.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Membersuite
SEPTEMBER 4, 2019
When it comes to events, the attendee experience starts before they arrive on-site. As you develop a strategy for digital interactions, read the blog post to learn how to design a pre-event attendee experience that meets and exceeds expectations.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
SEPTEMBER 6, 2019
Many other student organizations have already automated their administrative work with student organization software, maybe it's time you did too.
WBT Systems
SEPTEMBER 2, 2019
How to Earn and Reward Learner Loyalty. Read more about How to Earn and Reward Learner Loyalty.
Eric Lanke
SEPTEMBER 2, 2019
This past week one of my staff members retired from working for our association. She has been with the organization for just over 30 years. At the celebratory lunch we threw in her honor I asked her how many former Executive Directors of the association she had worked with. She she, somewhat matter-of-factly, that our association has had a total of five Executive Directors in its history, and that she has worked for four of them.
GrowthZone
SEPTEMBER 4, 2019
Our recent post, The First 3 Months of Association New-Member Onboarding covered the first three months of the onboarding process. The new-member onboarding and first-year renewal processes go beyond dropping a welcome packet into the mail. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. Take a look at the next three months , then download the complete plan of the onboarding process. 4 Months.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Achurch
SEPTEMBER 3, 2019
Onboarding can seem like a boring, need to go through the motions type task when bringing on new hires, but overlooking one of the first instructive experiences can detract from the goal of creating successful new employees. The lack of creativity in onboarding, particularly for remote teams, isn’t helping any of the participants in feeling more excited.
Associations Now
SEPTEMBER 5, 2019
New research finds that while AI use is expected to skyrocket in the coming years, most employers aren’t concerned about unethical uses of the technology. They also haven’t created ethics policies to address AI use, though they should. While many organizations are integrating artificial intelligence into their daily work, they don’t appear to be concerned about possible unethical uses of the technology.
Association Success
SEPTEMBER 5, 2019
When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much mission impact is perceived to be achieved by board members, staff, and members. . So, how can you measure the revenue source’s total value?
Association Adviser
SEPTEMBER 3, 2019
Knowing which media types are the most effective for your association is as simple as covering your REAR: Relevancy, Engagement, and Revenue. The post Cover Your REAR appeared first on Association Adviser.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Smooth The Path
SEPTEMBER 5, 2019
This morning I got a personalized email telling me how much the email’s author loved one of my posts. They cited the post, provided a link to the post, and explained how my post related to their business. The email’s author is a blogger for a popular fishing company. The email was spam disguised as a personal connection. I get one of these emails a day.
Associations Now
SEPTEMBER 3, 2019
A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth. Read More. Find out how several associations successfully changed their membership structure in the July/August 2019 issue of Associations Now. You can think of membership restructuring like a game of poker.
Association Success
SEPTEMBER 5, 2019
We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. In “Kickin’ @$$ and Taking Non-Dues Revenue,” we re-examine a discussion between Arianna Rehak, Laura Taylor, Kelly Turner and Tamela Blalock during SURGE Co-Creation, ou
Nimble AMS
SEPTEMBER 5, 2019
How Salesforce Trailhead makes product learning useful, easy, and fun for associations. To operate efficiently and effectively, your staff needs to know how to use your association management software to its fullest. Here’s how Salesforce Trailhead makes product learning useful, easy, and fun. When you think of “back to school,” you might not think about your association.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Smooth The Path
SEPTEMBER 3, 2019
I recently booked a room at a small hotel for a short family trip. The homepage promised a home-cooked breakfast, fantastic views, and nice rooms. Feeling warm and cozy, I want through the registration process, but was amazed at the screen I saw the moment I pressed “reserve” Instead of a thank-you-for-reserving-with-us-we-look-forward-to-seeing-you-soon message there was a litany of rules.
Associations Now
SEPTEMBER 4, 2019
With both immediate and long-term response in mind, association-backed initiatives are picking up their efforts to assist as Hurricane Dorian makes its way up the East Coast. While Hurricane Dorian spared Florida a direct hit, the Bahamas weren’t quite so lucky , and the storm, while weaker than it was nearly a week ago, still packs quite the punch.
Association Success
SEPTEMBER 2, 2019
In preparation for my SURGE Co-creation session this past May, I had posed this question to registered attendees about Netflix: “What keeps you coming back? Do you view your subscriptions as memberships?”. One response from Elizabeth Graham caught my eye: “It’s a small price to pay for a service that makes me laugh, relax, reflect, and explore from the comfort of wherever I am.” And I’ve never worked at Netflix or know anyone from the company, but I assume Netflix knows what they are
Eplys
SEPTEMBER 4, 2019
Without a doubt, booking a speaker can take your event to the next level! However, it can often become overwhelming when you start to look at the fine details within the legal agreement. This is the agreement that is securing both you and the speaker throughout the process, after all. It’s important!
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Membership Marketing
SEPTEMBER 3, 2019
Managing an effective membership renewal program is a critical function for any association. As I meet with membership staff, I am often asked the following questions. What is the recommended renewal series schedule? Which channels should we use in our renewal program? What effect do different payment options have on renewals? What are the biggest mistakes organizations make in their renewal efforts?
Associations Now
SEPTEMBER 5, 2019
Some of your attendees will be early birds, while others will be late risers. Is there a way to accommodate both groups’ learning preferences, and what does it mean for your association? There’s a lot of talk about how organizations can better accommodate their employees’ work preferences, whether that’s by letting them work from wherever they want or whenever they’d like.
AMG
SEPTEMBER 3, 2019
AMG Staff Fair Housing and Harassment Training Conducted by Reginald Belcher (Turner Padget).
Holly Duckworth
SEPTEMBER 4, 2019
As you review your news and social media feed today, you may see many disgruntled people upset that they lost a week of productivity personally or professionally from the ripples of Dorian. Others are grateful the storm has passed. For the past week the eastern shores of the United States have been in, pause mode. […].
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Beth Kanter
SEPTEMBER 4, 2019
Artificial intelligence, machine learning, bots, and other automation technologies offer many benefits to nonprofit professionals because it can perform basic and mundane tasks. As a result, it frees up staff time to focus on higher value activities. Artificial Intelligence can help nonprofits do more with less staff time, including the tasks described below.
Associations Now
SEPTEMBER 3, 2019
As part of an effort to make economics a more welcoming field for women, the American Economic Association has adopted a new rule barring employers from interviewing job candidates in hotel rooms at AEA events—previously a common practice. The Allied Social Sciences Association (ASSA) Annual Meeting has gained a reputation as a recruiting hot spot for the American Economic Association.
Reid All About it
SEPTEMBER 6, 2019
The weekly list of free educational events and resources for the association community… Keep on moving, Dorian, get out of here. Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? WBT Systems replies with an emphatic Yes. They explain how to earn and reward learner loyalty. Attendees have unexpressed—and, often, unrealized— needs and expectations before your event.
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