Sat.Aug 31, 2019 - Fri.Sep 06, 2019

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Be like Netflix to inspire member loyalty

Association Success

In this era of convenience, distilling how to serve our members can be a challenge. However, all the big companies we often talk about, like Netflix, Amazon and Spotify, seem to have already figured it out. . At its inception, Netflix tuned into consumer demands and offered its first service of convenience by eliminating the few mile drive to a local Blockbuster to rent a movie.

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No Silver Bullet for Association Success – It’s about the Members

Association Leaders

As a leading Association Management Company (AMC) we are often asked by prospective association client partners and volunteer leaders of associations, “What is the key to making an association successful?”. They, understandably, want a ‘silver bullet’ or ‘easy button’ answer – something they can easily implement to make their association successful. .

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How You Can Make Your Membership More Affordable For Young Members

Wild Apricot

Are your memberships affordable for millennials and generation Z newcomers? Learn how to price your memberships accordingly using our free research report.

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The Anatomy of an Association Website

Association Adviser

Your association website is powerful but can lack the humanity that best sells your association. How can you bring more head and heart to your website? The post The Anatomy of an Association Website appeared first on Association Adviser.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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How to Meet the Needs & Expectations of Attendees Before Your Event

Membersuite

When it comes to events, the attendee experience starts before they arrive on-site. As you develop a strategy for digital interactions, read the blog post to learn how to design a pre-event attendee experience that meets and exceeds expectations.

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The #1 Student Organization Software Used By 100+ Student Organizations

Wild Apricot

Many other student organizations have already automated their administrative work with student organization software, maybe it's time you did too.

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How to Earn and Reward Learner Loyalty

WBT Systems

How to Earn and Reward Learner Loyalty. Read more about How to Earn and Reward Learner Loyalty.

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Association Brain Food Weekly: 9.6.19

Reid All About it

The weekly list of free educational events and resources for the association community… Keep on moving, Dorian, get out of here. Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? WBT Systems replies with an emphatic Yes. They explain how to earn and reward learner loyalty. Attendees have unexpressed—and, often, unrealized— needs and expectations before your event.

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You Are The Association

Eric Lanke

This past week one of my staff members retired from working for our association. She has been with the organization for just over 30 years. At the celebratory lunch we threw in her honor I asked her how many former Executive Directors of the association she had worked with. She she, somewhat matter-of-factly, that our association has had a total of five Executive Directors in its history, and that she has worked for four of them.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Next Steps in the Association New-Member Onboarding Process

GrowthZone

Our recent post, The First 3 Months of Association New-Member Onboarding covered the first three months of the onboarding process. The new-member onboarding and first-year renewal processes go beyond dropping a welcome packet into the mail. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. Take a look at the next three months , then download the complete plan of the onboarding process. 4 Months.

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As Artificial Intelligence Use Increases, Ethics Policies Needed

Associations Now

New research finds that while AI use is expected to skyrocket in the coming years, most employers aren’t concerned about unethical uses of the technology. They also haven’t created ethics policies to address AI use, though they should. While many organizations are integrating artificial intelligence into their daily work, they don’t appear to be concerned about possible unethical uses of the technology.

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Westminster academic celebrates fifth anniversary of Event Tech Lab.

Event Industry News

In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. The idea in setting up the virtual incubator, was to help and mentor start up event technology companies wanting to get into the event space, globally. Event Tech Lab will be celebrating its fifth anniversary next week. Over 150 guests will come together in Holborn, London for the annual Event Tech Lab BBQ sponsored by Event Tech Live, the Event Tech Awards and Evolution Domes to celebra

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How to tell if your non-dues revenue programs are worth it

Association Success

When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much mission impact is perceived to be achieved by board members, staff, and members. . So, how can you measure the revenue source’s total value?

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Adding Creativity to Remote Onboarding

Achurch

Onboarding can seem like a boring, need to go through the motions type task when bringing on new hires, but overlooking one of the first instructive experiences can detract from the goal of creating successful new employees. The lack of creativity in onboarding, particularly for remote teams, isn’t helping any of the participants in feeling more excited.

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Restructuring Membership? Here’s How to Avoid a Big Gamble.

Associations Now

A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth. Read More. Find out how several associations successfully changed their membership structure in the July/August 2019 issue of Associations Now. You can think of membership restructuring like a game of poker.

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Registration for Event Tech Live 2019 is now open!

Event Industry News

Event Tech Live (ETL) – Europe’s only free-to-attend show dedicated to the world of #EventTech – has today announced that registration in now open. This year marks the sixth edition of the ever-popular show and promises to be bigger and better. ETL showcases the latest event technology as well as the best event practices, pulling in experts from all sectors of the industry to demonstrate their professional opinions, research and expertise.

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Improving Your Open Rate: The From Line

Nonprofit Marketing Guide

Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that). It comes down to two pieces of information that our brains process nearly instantaneously: Who is this from , and am I generally interested in what this person has to say? (The Sender or From Line) What is this particular email about and do I care right now about that?

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Are you ready to kick @$$ and take non-dues revenue?

Association Success

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. In “Kickin’ @$$ and Taking Non-Dues Revenue,” we re-examine a discussion between Arianna Rehak, Laura Taylor, Kelly Turner and Tamela Blalock during SURGE Co-Creation, ou

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Hurricane Dorian: Associations Get Into Response Mode

Associations Now

With both immediate and long-term response in mind, association-backed initiatives are picking up their efforts to assist as Hurricane Dorian makes its way up the East Coast. While Hurricane Dorian spared Florida a direct hit, the Bahamas weren’t quite so lucky , and the storm, while weaker than it was nearly a week ago, still packs quite the punch.

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Event Tech Spotlight: Service Robots

Event Industry News

Company name: Service Robots Founded: 6 th January 2018 Web address: www.servicerobots.com. About: Servicerobots.com is delighted to announce the launch of its new photography robot, Eva. This unobtrusive and humanoid-style robot is ideal for event and function photography and offers a variety of useful interactions. The robot navigates easily and quickly around any interior and goes up to guests asking if they would like their photo taken.

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Associations Do Not Sell Snake Oil

Smooth The Path

This morning I got a personalized email telling me how much the email’s author loved one of my posts. They cited the post, provided a link to the post, and explained how my post related to their business. The email’s author is a blogger for a popular fishing company. The email was spam disguised as a personal connection. I get one of these emails a day.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Where, When and How People Open Email

Nonprofit Marketing Guide

Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email. Most emails are now opened in Gmail , making it the top inbox provider, with Apple iPhone falling to second place. According to this report, 42% of emails are opened on a mobile device or tablet.

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Economics Association Bars Hotel Room Interviews

Associations Now

As part of an effort to make economics a more welcoming field for women, the American Economic Association has adopted a new rule barring employers from interviewing job candidates in hotel rooms at AEA events—previously a common practice. The Allied Social Sciences Association (ASSA) Annual Meeting has gained a reputation as a recruiting hot spot for the American Economic Association.

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Europa is ready for a no-deal Brexit

Event Industry News

The UK’s largest independent freight forwarder, Europa Worldwide Group is ready to tackle the possibility of a No-Deal Brexit. . The specialist European road freight operator, has invested significant time and over £2m to ensure the smoothest possible transition for its customers in the event of no-deal. Europa’s Managing Director also believes border delays have been significantly over-stated. .

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Stop Protecting the Association

Smooth The Path

I recently booked a room at a small hotel for a short family trip. The homepage promised a home-cooked breakfast, fantastic views, and nice rooms. Feeling warm and cozy, I want through the registration process, but was amazed at the screen I saw the moment I pressed “reserve” Instead of a thank-you-for-reserving-with-us-we-look-forward-to-seeing-you-soon message there was a litany of rules.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Mixed Links for Nonprofit Communicators – September 6, 2019

Nonprofit Marketing Guide

Hope everyone has had a good week and is ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising! This week we have social media ads, how to get your board to give, and better Instagram photos. It’s time for Mixed Links… Amy Gesenhues answers the question, What’s the Trick to Story Ads that Work?

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Can You Better Accommodate Attendees’ Peak Learning Times?

Associations Now

Some of your attendees will be early birds, while others will be late risers. Is there a way to accommodate both groups’ learning preferences, and what does it mean for your association? There’s a lot of talk about how organizations can better accommodate their employees’ work preferences, whether that’s by letting them work from wherever they want or whenever they’d like.

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George P. Johnson further strengthens leadership team with two more senior appointments

Event Industry News

Global Experience Marketing Agency George P. Johnson (GPJ) today announces the appointment of two senior hires – Kerstin Twachtmann as Director of Strategy & Planning and Matthew Rickard as Executive Producer. . Kerstin Twachtmann. Twachtmann joins GPJ’s Strategy and Planning team having previously worked as Lead Strategist at AmazeRealise, where she was directly responsible for overseeing global brands, including Lexus, Pret A Manger, Fiat Chrysler Automobiles and Nickelodeon.

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