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In this era of convenience, distilling how to serve our members can be a challenge. However, all the big companies we often talk about, like Netflix, Amazon and Spotify, seem to have already figured it out. . At its inception, Netflix tuned into consumer demands and offered its first service of convenience by eliminating the few mile drive to a local Blockbuster to rent a movie.
As a leading Association Management Company (AMC) we are often asked by prospective association client partners and volunteer leaders of associations, “What is the key to making an association successful?”. They, understandably, want a ‘silver bullet’ or ‘easy button’ answer – something they can easily implement to make their association successful. .
Are your memberships affordable for millennials and generation Z newcomers? Learn how to price your memberships accordingly using our free research report.
Your association website is powerful but can lack the humanity that best sells your association. How can you bring more head and heart to your website? The post The Anatomy of an Association Website appeared first on Association Adviser.
Struggling to get members to open or engage with your emails? You're not alone. Our free Best Practices for Email Marketing guide offers practical tips to strengthen your email strategy and improve engagement. Inside, you'll learn how to: Write subject lines that increase open rates Build scannable, mobile-friendly designs Choose send times that fit your audience Personalize content with Smart Newsletter Use Message Report data to refine strategy This guide helps associations and chambers create
When it comes to events, the attendee experience starts before they arrive on-site. As you develop a strategy for digital interactions, read the blog post to learn how to design a pre-event attendee experience that meets and exceeds expectations.
Is Make a Difference Day on your association’s radar? It should be! It’s a day when people across the U.S. volunteer or provide some kind of service for their community or those in need. This unofficial holiday is celebrated the fourth Saturday of October (this year it’s October 26). Not sure what your association can. The post How will your association join in on Make a Difference Day?
Is Make a Difference Day on your association’s radar? It should be! It’s a day when people across the U.S. volunteer or provide some kind of service for their community or those in need. This unofficial holiday is celebrated the fourth Saturday of October (this year it’s October 26). Not sure what your association can. The post How will your association join in on Make a Difference Day?
This past week one of my staff members retired from working for our association. She has been with the organization for just over 30 years. At the celebratory lunch we threw in her honor I asked her how many former Executive Directors of the association she had worked with. She she, somewhat matter-of-factly, that our association has had a total of five Executive Directors in its history, and that she has worked for four of them.
Our recent post, The First 3 Months of Association New-Member Onboarding covered the first three months of the onboarding process. The new-member onboarding and first-year renewal processes go beyond dropping a welcome packet into the mail. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. Take a look at the next three months , then download the complete plan of the onboarding process. 4 Months.
Nonprofits are under more pressure than ever to demonstrate financial accountability while continuing to expand their impact. Traditional budgeting models often fall short, reinforcing silos, limiting flexibility, and stalling growth. Enter collaborative budgeting: a dynamic, team-driven process that enables smarter resource allocation and builds financial resilience at scale.
New research finds that while AI use is expected to skyrocket in the coming years, most employers aren’t concerned about unethical uses of the technology. They also haven’t created ethics policies to address AI use, though they should. While many organizations are integrating artificial intelligence into their daily work, they don’t appear to be concerned about possible unethical uses of the technology.
In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. The idea in setting up the virtual incubator, was to help and mentor start up event technology companies wanting to get into the event space, globally. Event Tech Lab will be celebrating its fifth anniversary next week. Over 150 guests will come together in Holborn, London for the annual Event Tech Lab BBQ sponsored by Event Tech Live, the Event Tech Awards and Evolution Domes to celebra
When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much mission impact is perceived to be achieved by board members, staff, and members. . So, how can you measure the revenue source’s total value?
Onboarding can seem like a boring, need to go through the motions type task when bringing on new hires, but overlooking one of the first instructive experiences can detract from the goal of creating successful new employees. The lack of creativity in onboarding, particularly for remote teams, isn’t helping any of the participants in feeling more excited.
Speaker: Tim Sarrantonio, Director of Community Engagement
There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how
A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth. Read More. Find out how several associations successfully changed their membership structure in the July/August 2019 issue of Associations Now. You can think of membership restructuring like a game of poker.
Event Tech Live (ETL) – Europe’s only free-to-attend show dedicated to the world of #EventTech – has today announced that registration in now open. This year marks the sixth edition of the ever-popular show and promises to be bigger and better. ETL showcases the latest event technology as well as the best event practices, pulling in experts from all sectors of the industry to demonstrate their professional opinions, research and expertise.
Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that). It comes down to two pieces of information that our brains process nearly instantaneously: Who is this from , and am I generally interested in what this person has to say? (The Sender or From Line) What is this particular email about and do I care right now about that?
We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. In “Kickin’ @$$ and Taking Non-Dues Revenue,” we re-examine a discussion between Arianna Rehak, Laura Taylor, Kelly Turner and Tamela Blalock during SURGE Co-Creation, ou
Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.
With both immediate and long-term response in mind, association-backed initiatives are picking up their efforts to assist as Hurricane Dorian makes its way up the East Coast. While Hurricane Dorian spared Florida a direct hit, the Bahamas weren’t quite so lucky , and the storm, while weaker than it was nearly a week ago, still packs quite the punch.
Company name: Service Robots Founded: 6 th January 2018 Web address: www.servicerobots.com. About: Servicerobots.com is delighted to announce the launch of its new photography robot, Eva. This unobtrusive and humanoid-style robot is ideal for event and function photography and offers a variety of useful interactions. The robot navigates easily and quickly around any interior and goes up to guests asking if they would like their photo taken.
This morning I got a personalized email telling me how much the email’s author loved one of my posts. They cited the post, provided a link to the post, and explained how my post related to their business. The email’s author is a blogger for a popular fishing company. The email was spam disguised as a personal connection. I get one of these emails a day.
Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email. Most emails are now opened in Gmail , making it the top inbox provider, with Apple iPhone falling to second place. According to this report, 42% of emails are opened on a mobile device or tablet.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
As part of an effort to make economics a more welcoming field for women, the American Economic Association has adopted a new rule barring employers from interviewing job candidates in hotel rooms at AEA events—previously a common practice. The Allied Social Sciences Association (ASSA) Annual Meeting has gained a reputation as a recruiting hot spot for the American Economic Association.
The UK’s largest independent freight forwarder, Europa Worldwide Group is ready to tackle the possibility of a No-Deal Brexit. . The specialist European road freight operator, has invested significant time and over £2m to ensure the smoothest possible transition for its customers in the event of no-deal. Europa’s Managing Director also believes border delays have been significantly over-stated. .
I recently booked a room at a small hotel for a short family trip. The homepage promised a home-cooked breakfast, fantastic views, and nice rooms. Feeling warm and cozy, I want through the registration process, but was amazed at the screen I saw the moment I pressed “reserve” Instead of a thank-you-for-reserving-with-us-we-look-forward-to-seeing-you-soon message there was a litany of rules.
Knowing which media types are the most effective for your association is as simple as covering your REAR: Relevancy, Engagement, and Revenue. The post Cover Your REAR appeared first on Association Adviser.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Some of your attendees will be early birds, while others will be late risers. Is there a way to accommodate both groups’ learning preferences, and what does it mean for your association? There’s a lot of talk about how organizations can better accommodate their employees’ work preferences, whether that’s by letting them work from wherever they want or whenever they’d like.
Global Experience Marketing Agency George P. Johnson (GPJ) today announces the appointment of two senior hires – Kerstin Twachtmann as Director of Strategy & Planning and Matthew Rickard as Executive Producer. . Kerstin Twachtmann. Twachtmann joins GPJ’s Strategy and Planning team having previously worked as Lead Strategist at AmazeRealise, where she was directly responsible for overseeing global brands, including Lexus, Pret A Manger, Fiat Chrysler Automobiles and Nickelodeon.
Hope everyone has had a good week and is ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising! This week we have social media ads, how to get your board to give, and better Instagram photos. It’s time for Mixed Links… Amy Gesenhues answers the question, What’s the Trick to Story Ads that Work?
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