Sat.Aug 31, 2019 - Fri.Sep 06, 2019

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Be like Netflix to inspire member loyalty

Association Success

In this era of convenience, distilling how to serve our members can be a challenge. However, all the big companies we often talk about, like Netflix, Amazon and Spotify, seem to have already figured it out. . At its inception, Netflix tuned into consumer demands and offered its first service of convenience by eliminating the few mile drive to a local Blockbuster to rent a movie.

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No Silver Bullet for Association Success – It’s about the Members

Association Leaders

As a leading Association Management Company (AMC) we are often asked by prospective association client partners and volunteer leaders of associations, “What is the key to making an association successful?”. They, understandably, want a ‘silver bullet’ or ‘easy button’ answer – something they can easily implement to make their association successful. .

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How You Can Make Your Membership More Affordable For Young Members

Wild Apricot

Are your memberships affordable for millennials and generation Z newcomers? Learn how to price your memberships accordingly using our free research report.

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The Anatomy of an Association Website

Association Adviser

Your association website is powerful but can lack the humanity that best sells your association. How can you bring more head and heart to your website? The post The Anatomy of an Association Website appeared first on Association Adviser.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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How to Meet the Needs & Expectations of Attendees Before Your Event

Membersuite

When it comes to events, the attendee experience starts before they arrive on-site. As you develop a strategy for digital interactions, read the blog post to learn how to design a pre-event attendee experience that meets and exceeds expectations.

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How to Earn and Reward Learner Loyalty

WBT Systems

How to Earn and Reward Learner Loyalty. Read more about How to Earn and Reward Learner Loyalty.

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The #1 Student Organization Software Used By 100+ Student Organizations

Wild Apricot

Many other student organizations have already automated their administrative work with student organization software, maybe it's time you did too.

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Association Brain Food Weekly: 9.6.19

Reid All About it

The weekly list of free educational events and resources for the association community… Keep on moving, Dorian, get out of here. Do brands have anything to teach associations about earning and rewarding customer and learner loyalty? WBT Systems replies with an emphatic Yes. They explain how to earn and reward learner loyalty. Attendees have unexpressed—and, often, unrealized— needs and expectations before your event.

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You Are The Association

Eric Lanke

This past week one of my staff members retired from working for our association. She has been with the organization for just over 30 years. At the celebratory lunch we threw in her honor I asked her how many former Executive Directors of the association she had worked with. She she, somewhat matter-of-factly, that our association has had a total of five Executive Directors in its history, and that she has worked for four of them.

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Next Steps in the Association New-Member Onboarding Process

GrowthZone

Our recent post, The First 3 Months of Association New-Member Onboarding covered the first three months of the onboarding process. The new-member onboarding and first-year renewal processes go beyond dropping a welcome packet into the mail. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. Take a look at the next three months , then download the complete plan of the onboarding process. 4 Months.

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As Artificial Intelligence Use Increases, Ethics Policies Needed

Associations Now

New research finds that while AI use is expected to skyrocket in the coming years, most employers aren’t concerned about unethical uses of the technology. They also haven’t created ethics policies to address AI use, though they should. While many organizations are integrating artificial intelligence into their daily work, they don’t appear to be concerned about possible unethical uses of the technology.

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How to tell if your non-dues revenue programs are worth it

Association Success

When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much mission impact is perceived to be achieved by board members, staff, and members. . So, how can you measure the revenue source’s total value?

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Adding Creativity to Remote Onboarding

Achurch

Onboarding can seem like a boring, need to go through the motions type task when bringing on new hires, but overlooking one of the first instructive experiences can detract from the goal of creating successful new employees. The lack of creativity in onboarding, particularly for remote teams, isn’t helping any of the participants in feeling more excited.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Cover Your REAR

Association Adviser

Knowing which media types are the most effective for your association is as simple as covering your REAR: Relevancy, Engagement, and Revenue. The post Cover Your REAR appeared first on Association Adviser.

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Restructuring Membership? Here’s How to Avoid a Big Gamble.

Associations Now

A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth. Read More. Find out how several associations successfully changed their membership structure in the July/August 2019 issue of Associations Now. You can think of membership restructuring like a game of poker.

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Are you ready to kick @$$ and take non-dues revenue?

Association Success

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. In “Kickin’ @$$ and Taking Non-Dues Revenue,” we re-examine a discussion between Arianna Rehak, Laura Taylor, Kelly Turner and Tamela Blalock during SURGE Co-Creation, ou

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Associations Do Not Sell Snake Oil

Smooth The Path

This morning I got a personalized email telling me how much the email’s author loved one of my posts. They cited the post, provided a link to the post, and explained how my post related to their business. The email’s author is a blogger for a popular fishing company. The email was spam disguised as a personal connection. I get one of these emails a day.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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AMG Staff Fair Housing and Harassment Training Conducted by Reginald Belcher (Turner Padget).

AMG

AMG Staff Fair Housing and Harassment Training Conducted by Reginald Belcher (Turner Padget).

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Economics Association Bars Hotel Room Interviews

Associations Now

As part of an effort to make economics a more welcoming field for women, the American Economic Association has adopted a new rule barring employers from interviewing job candidates in hotel rooms at AEA events—previously a common practice. The Allied Social Sciences Association (ASSA) Annual Meeting has gained a reputation as a recruiting hot spot for the American Economic Association.

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The Tricky Business of Understanding Members’ Needs

Association Success

In preparation for my SURGE Co-creation session this past May, I had posed this question to registered attendees about Netflix: “What keeps you coming back? Do you view your subscriptions as memberships?”. One response from Elizabeth Graham caught my eye: “It’s a small price to pay for a service that makes me laugh, relax, reflect, and explore from the comfort of wherever I am.” And I’ve never worked at Netflix or know anyone from the company, but I assume Netflix knows what they are

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Stop Protecting the Association

Smooth The Path

I recently booked a room at a small hotel for a short family trip. The homepage promised a home-cooked breakfast, fantastic views, and nice rooms. Feeling warm and cozy, I want through the registration process, but was amazed at the screen I saw the moment I pressed “reserve” Instead of a thank-you-for-reserving-with-us-we-look-forward-to-seeing-you-soon message there was a litany of rules.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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It’s time for your association to go back to school

Nimble AMS

How Salesforce Trailhead makes product learning useful, easy, and fun for associations. To operate efficiently and effectively, your staff needs to know how to use your association management software to its fullest. Here’s how Salesforce Trailhead makes product learning useful, easy, and fun. When you think of “back to school,” you might not think about your association.

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Hurricane Dorian: Associations Get Into Response Mode

Associations Now

With both immediate and long-term response in mind, association-backed initiatives are picking up their efforts to assist as Hurricane Dorian makes its way up the East Coast. While Hurricane Dorian spared Florida a direct hit, the Bahamas weren’t quite so lucky , and the storm, while weaker than it was nearly a week ago, still packs quite the punch.

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Does Your Speaker Agreement Include These 3 Things?

Eplys

Without a doubt, booking a speaker can take your event to the next level! However, it can often become overwhelming when you start to look at the fine details within the legal agreement. This is the agreement that is securing both you and the speaker throughout the process, after all. It’s important!

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Gifts Found in the Ripples of Hurricane Dorian:

Holly Duckworth

As you review your news and social media feed today, you may see many disgruntled people upset that they lost a week of productivity personally or professionally from the ripples of Dorian. Others are grateful the storm has passed. For the past week the eastern shores of the United States have been in, pause mode. […].

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Will Artificial Intelligence Augment Nonprofit Staff or Replace?

Beth Kanter

Artificial intelligence, machine learning, bots, and other automation technologies offer many benefits to nonprofit professionals because it can perform basic and mundane tasks. As a result, it frees up staff time to focus on higher value activities. Artificial Intelligence can help nonprofits do more with less staff time, including the tasks described below.

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Student Loan Forgiveness Program Continues to Create Headaches for Borrowers

Associations Now

A student loan forgiveness program intended to encourage graduates to work in the public sector continues to deny most borrowers even after an intended fix was passed by Congress, a GAO report found. A long-running controversy in the education field involving student loan debt just took another turn. And just like before, that turn has largely prevented thousands of public-sector and nonprofit employees from getting a benefit they were promised more than a decade ago.

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How to Improve Your Membership Renewal Efforts

Membership Marketing

Managing an effective membership renewal program is a critical function for any association. As I meet with membership staff, I am often asked the following questions. What is the recommended renewal series schedule? Which channels should we use in our renewal program? What effect do different payment options have on renewals? What are the biggest mistakes organizations make in their renewal efforts?

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