Education Related Topics 
WBT Systems
MARCH 11, 2024
Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off prospective learners, perhaps forever. Too low—you leave money on the table and set a dangerous precedent. This pricing puzzle…
WBT Systems
APRIL 22, 2024
Is recruiting volunteers and SMEs for online education… Since we’re in National Volunteer Week (April 21-27), it’s a good time to revisit a challenge that keeps coming up in association community discussions.
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WBT Systems
NOVEMBER 7, 2022
The only way forward for association education programs is to improve them and grow them. This is not a time to stand in place. There is no good reason to stand in place. Every membership survey report says…
WBT Systems
OCTOBER 16, 2023
The target audiences for your educational programs and events are overwhelmed with marketing messages in their inboxes, on their social platforms, and in their media streams. How do you capture their attention…
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The Customer Education Maturity Model was developed from an extensive study of the industry, including interviews with leaders in the customer learning space. It delivers a comprehensive guide to moving the needle on your customer learning program. You’ll learn: The roadmap for how superior customer learning programs grow.
WBT Systems
JANUARY 23, 2023
Associations have a hard time making employees of member companies aware of and interested in their education programs. Many employees don’t even know about the association or realize they have access to member…
WBT Systems
DECEMBER 20, 2021
It’s easy to come up with great ideas for enhancing online education programs. We love doing that for you, and your members probably do too. However, execution is not so easy. You can only do so much. Most likely…
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Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy.
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Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? Drive not just engagement but real, measurable learning outcomes.
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How does your customer education program stack up against industry leaders? Find out in this short Customer Education Maturity Model Self-Assessment checklist which will help you determine which of the 5 maturity stages your program is in today: Step 1: Train Your Customers. Step 2: Build Foundation for Scale.
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With our experience across multiple learning segments, from professional training and customer education to partner enablement and more, we’ve isolated three key pillars that describe the value of customer learning alongside real-world examples.
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Discover counterarguments designed to help your colleagues understand that no change may be the most frightening option of all. What’s one secret to helping others overcome resistance? To prepare you for pushback, we’ve compiled a list of the most common objections to upgrading your AMS.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Download the report now!
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This guide identifies the biggest challenges for associations moving their training online and provides practical solutions so that you can hit the ground running. Download now to keep your members engaged and growing even in times of COVID-19.
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With so many choices for education and community for younger professionals, associations must find ways to stand out from the crowd. Innovative membership recruitment strategies can help you reach a new audience. If you want to consistently attract new members to your association, you most likely need to evolve your current strategy.
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