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And that’s part of the reason, Balon was hired: to educate and reach out to people of all diversities about the merits of a career in landscape architecture. They hope to attract 100,000 millennials to the workforce by 2020. Other associations have approached the workforce shortage in their respective industries in different ways.
In another example, the Plumbing-Heating-Cooling Contractors Association deployed a multimedia initiative focused on bringing more millennials into the workforce. SHRM also has six other paid summer interns, who work in specific departments.
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