What I Learned From @nancylublin About #dataonpurpose
Beth Kanter
JUNE 2, 2015
Her team spoke with Food Banks and learned they didn’t need more soup, but non-perishable protein was needed. So, they launched a campaign with “Team Crunchy vs Team Smooth.” They collected thousands and thousands of peanut butter jars. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.
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