Higher Logic

FEBRUARY 4, 2020

If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. For example , there are members in your online community who may be ideal candidates for a mentor/mentee relationship.

Communications 287

Communications Tips Content Tools 287

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

Committee 131

Committee Recruitment Recruiting Sample 131

Higher Logic

JANUARY 27, 2020

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. Resource: 12 Examples of Thriving Communities for Online Community Builders to Learn From. Jason Schofield.

Software 317

Software Industry Strategy Social Media 317

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

WBT Systems

JULY 25, 2017

You could identify members of the Relatively Hesitant group by examining behavioral data from your website, emails, and other member activities, and eliminating those who behave like active online learners, for example: Who’s participated in learning programs—online or face-to-face (F2F)? Digital skills. Lack of time. Cost vs. value.

LMS 218

LMS Mooc Course Education 218

Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters. Did you know….

Newsletter 189

Newsletter Maine Content Marketing 189

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

APRIL 30, 2021

Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 264

Survey Project Strategy Education 264

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges.

Colorado 39

Colorado Recruiting Recruitment Certificate 39

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board. Be personal.

How To 148

How To Newsletter Examples Communications 148

Reid All About it

OCTOBER 28, 2022

WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. How to Conquer Changes in the Digital Marketing Space. Hybrid online courses. Speaker: Mark Roysner, Esq.,

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Membersuite

OCTOBER 21, 2022

An AMS with a built-in data warehouse can create and store snapshots of data on a weekly and monthly basis so that you can see trends for different segments, for example, member recruitment, member renewal, and member or customer engagement trends. Uncover the behavior of people who spend the most money at your association.

Analysis 142

Analysis eBook Software Report 142

CMA Solutions

SEPTEMBER 5, 2024

Let’s dive into three strategies that’ll help your association shine and crush those recruitment goals. Rock Digital Marketing In the digital world, having a strong online presence is key to reaching new members. Digital marketing for associations is budget-friendly and super effective. Ready to jazz up your membership game?

Recruitment 45

Recruitment Recruiting Strategy New Jersey 45

Reid All About it

JUNE 2, 2017

Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. 2017 Key Performance Benchmarks: Email vs. Automation. Share an example of your organization’s most successful (unique) corporate partnership. 1 CAE credit. More info/register.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

JANUARY 10, 2025

Save yourself, save your kids, and set a good reading and thinking example for those around you. Talbot, Chief Marketing and Business Development Officer, Bailey & Glasser, LL Stephanie Stahl, Managing Director, Content Marketing Institute Thu 1/16 at 2 p.m. Repurposing webinars. Save $50 with promo code BRAINFOOD.

Case Study 213

Case Study Education Content Marketing 213

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive? PST spot !

How To 130

How To Discount Social Media Software 130

Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. For example, you would set a block of time from 8 to 8:30 a.m. Lead Your Audience From Email to Landing Page.

Products 96

Products Newsletter Email Marketing Recruiting 96

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. with your logo).

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

AUGUST 16, 2024

Aptify shares 50 ways to boost member recruitment and retention. CPC vs EPC While the definitions of “compliance” and “preference” are pretty clear cut, the email marketing world has often interchanged these terms in efforts to build member engagement and improve campaign performance. Membership. Association reading.

America 264

America Content Social Media Strategy 264

Reid All About it

OCTOBER 5, 2018

It can be the most controversial, secretive, heavy-handed, unreasonable, biased, political and criticized but, in the end, it is responsible for the identification, recruitment and enlistment of the leaders of the association. Positive Personal Branding: 18 Email Rules to Accelerate Results. CAE credit. . 1 CMP credit. . –

DC 170

DC Washington Tools Certificate 170

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

EventMobi: Association Events

SEPTEMBER 28, 2023

The American Medical Association (AMA), for example, first published their AMA directory in 1906 and has been doing so every couple of years up to the present. Another example: the American Bar Association (ABA) has a members-only section of its website that includes a member directory. Remember the APA’s membership directory page ?

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

Chicago 201

Chicago Newsletter Mooc Education 201

Reid All About it

DECEMBER 6, 2024

Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas. Snacks Are we too impatient to be intelligent?

Content 213

Content Strategy Revenue Technology 213

Reid All About it

JULY 16, 2021

Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events. Host: Socio.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

SEPTEMBER 20, 2024

Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of email marketing strategy and inspiration. Host: Sinch Email Wed 9/25 at 12 p.m. Hear practical insights, real-world examples, and expert advice on making the transition to a more efficient and effective event tech solution.

LMS 264

LMS Revenue Content Certificate 264

Association Adviser

JANUARY 18, 2019

For example, most AMS systems allow for different dues structures to be automatically applied to different member types. For example, let’s say you want to know how engaged your affiliate members are with your association. Automate detailed member emails. Most systems allow you to create targeted lists for sending emails.

Software 94

Software Association Management System Tools 94

EventMobi: Association Events

JUNE 21, 2023

When you’re in the demo process, make sure to ask your sales team for examples of how customer support has solved issues for existing customers. For example, EventMobi is nonprofit event software that’s built to help your staff run annual conferences, ongoing workshops & webinars, and host an online community. rating on Capterra.

Software 130

Software Price Review Event Planning 130

Reid All About it

OCTOBER 12, 2018

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. How to Make Video Marketing Really Work for ANY Association or Business (Alexandria VA Brown Bag).

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JULY 14, 2023

Too many people, perhaps following the poor example of politicians and media, have forgotten how to do this respectfully. Next-Step Career Advice for Meeting Planners Join a frank discussion with a long-time recruitment and placement pro about how the employment landscape has changed for meeting planners since COVID. Change readiness.

Education 39

Education Price Tools Technology 39

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Discover opportunities to recruit new members. For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. Let’s get started.

Tips 52

Tips Recruitment Recruiting Social Media 52

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. 1 CAE credit. 1 CAE credit.

Chicago 175

Chicago DC Washington Software 175

Association Success

MARCH 27, 2017

The first thing you should do as an association recruiter is go to Linkedin. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. A great freelancer will stick with your organization and add value to your association. Hiring a Freelancer?

How To 76

How To New York City DC United States 76

Reid All About it

NOVEMBER 10, 2017

Learn how AI is transforming organizational learning; what you can do to create a ‘smarter’ learning experience; the role AI plays in complementing (not replacing) learning platforms; how to predict and measure AI’s impact in the learning experience; and real-world examples of successful AI-enhanced learning initiatives. More info/register.

DC 150

DC Washington Tools Education 150