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As you start thinking about your next event, we will walk you through the steps to creating an effective event marketing strategy. What is an Event Marketing Strategy? An event marketing plan is critical to your preparations, regardless of whether you are planning a corporate event, trade show, webinar, or conference.
CMA’s in-house PR team scored a few important industry media placements, which included a placement of EPN’s pressrelease on Meetings Today’s homepage for seven consecutive days. The two-year campaign started with a rebrand initiative that included the creation of a new logo for IFPUG, along with brand guidelines.
Create Targeted Messaging and Visuals: Capture core messaging and branding guidelines within the event brief to maintain a consistent tone and appeal. This might include joint emails, social media shout-outs, or placement in promotional materials, with clear timelines and deliverables. registration, tech support) 7.
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