Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

SEPTEMBER 13, 2024

Discover how to use data and feedback to understand volunteer needs and tailor recruitment and retention efforts. Host: Marketing General Inc. Speakers: Michelle Peterson and Elisa Joseph Anders, Marketing General Inc. . Share effective practices, and resources to power volunteerism in your member communities. 1 CAE credit. .

LMS 267

LMS Certificate Revenue Content 267

Reid All About it

OCTOBER 28, 2022

exhibitions and events industry legal expert. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Hear how to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. .

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Higher Logic

MAY 8, 2019

A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., associations, chambers, clubs) is 23.09%.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

OCTOBER 21, 2022

Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Watch presentations from a limited number of industry partners that offer AMS platforms. Guest: Wendy Toyama. Tue 10/25 from 9 a.m. Host: ASAE.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Higher Logic

FEBRUARY 4, 2020

Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement. You’re on the same team. Cheer for each other. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 262

Survey Project Strategy Education 262

Reid All About it

JULY 16, 2021

Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. Cortney Whitlow, manager, meeting registration and industry partner engagement, ASAE. Stu Sjouwerman, KnowBe4 ). More info/register.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

SEPTEMBER 20, 2024

Whether you work for an association or industry partner, please make the time to understand the implications of this bill and the actions you can take to help defeat it. Email Camp: Deliverability Domination Find out how to overcome deliverability challenges so you can land in your fans’ hearts, minds, and inboxes. More info/register.

LMS 262

LMS Revenue Content Certificate 262

CMA Solutions

SEPTEMBER 5, 2024

Let’s dive into three strategies that’ll help your association shine and crush those recruitment goals. Rock Digital Marketing In the digital world, having a strong online presence is key to reaching new members. Digital marketing for associations is budget-friendly and super effective. Ready to jazz up your membership game?

Recruiting 45

Recruiting Recruitment Strategy New Jersey 45

Reid All About it

AUGUST 16, 2024

Aptify shares 50 ways to boost member recruitment and retention. Hardly ever, which is why my eyes opened up when I saw the headline, “ What is the point of industry awards? The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. . – Membership. Association reading.

America 262

America Content Social Media Strategy 262

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Industry news and information. Members join professional organizations to stay in the know. Targeted, valuable content.

Leadership 113

Leadership FAQ Member Engagement Social Media 113

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

MAY 12, 2023

State of the association industry. Membership Engagement and the Power of Transitioning Suppliers and Vendors to Thought Leaders Your members likely view you as the authority on your industry. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. 1 CMP credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

DECEMBER 6, 2024

Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Here’s an opportunity for associations to work with industry employers to provide this in-demand training. Purchasing decisions. More info/register.

Content 213

Content Strategy Revenue Technology 213

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board.

How To 148

How To Newsletter Examples Communications 148

Reid All About it

JULY 21, 2017

Learn about trends and strategies for growth in the healthcare industry, why hotels may say “no” to medical meetings business, tips for sourcing on-site staff at medical meetings, and what to look for when seeking a technology solutions provider. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JUNE 2, 2017

Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” 2017 Key Performance Benchmarks: Email vs. Automation. Check out their series of posts about content hubs.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

DC 150

DC Washington America eBook 150

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenter: Gayle Dahlman, Certification Director for the Convention Industry Council’s CMP and CMP-HC Programs. More info/register.

DC 150

DC Certificate Washington Texas 150

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Are they relevant to your mission or industry?

How To 130

How To Discount Social Media Software 130

Reid All About it

JULY 14, 2023

It’s the new generative AI tools like ChatGPT and Bard that have captured the attention—and imagination—of industry and associations alike. Engagement & Mobile Platforms Demo Day Watch presentations from a limited number of industry partners that offer engagement and mobile platforms. 1 CAE credit. to 3:20 p.m. More info/register.

Education 39

Education Price Tools Technology 39

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Being Chuck Fazio on Life, Art, and the Meetings Industry Fund (Association Chat). Phyllis Davidson, research director, SiriusDecisions.

Content 150

Content Chicago Marketing DC 150

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruitment Recruiting Tools 52

Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

Marketing 76

Marketing Analysis Recruitment Recruiting 76

GrowthZone

MARCH 13, 2021

GrowthZone offers a feature-rich web-based association management platform designed for chambers of commerce and associations in a wide range of industries, such as: construction, trade, real estate, agriculture, business, education, insurance, medical, safety, and transportation. Geared Toward: Nonprofits. YourMembership.

Software 148

Software Association Management Price Membership Management 148

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. But now, that group is retiring and associations are charged with filling the void with a mix of younger industry professionals - many with new ideas that will shape the association landscape for years to come.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

OCTOBER 12, 2018

She suggests ways you can learn how to speak like an industry insider. Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. New Yorker ). Inc. ). . –

DC 170

DC Las Vegas Washington Review 170

CMA Solutions

MARCH 6, 2024

Media visibility positions your practice as an authority in your healthcare field, which helps recruit patients. Leverage Geofencing Geofencing is a digital marketing strategy that allows healthcare providers to focus their advertising efforts on individuals within a specific geographic location.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

NOVEMBER 10, 2017

Develop the confidence and gain the vocabulary to articulate why events are essential for the health of your organization’s marketing and sales strategy. Leave motivated and able to position yourself and the industry as a whole as the skilled profession it is. 1 CMP credit. More info/register. Host: PCMA. 1 CMP credit.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. Discover what’s next in terms of filling the gaps for better data adoption in the industry. .* – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit). 1 CAE credit. 1 CMP credit. More info/register. Host: PCMA.

Chicago 175

Chicago DC Washington Software 175

Association Success

MARCH 27, 2017

In my experience, services like Upwork are better for one-off gigs, as the freelancers tend to juggle many clients at once, and they are not necessarily committed to the association industry so lack the institutional knowledge. The first thing you should do as an association recruiter is go to Linkedin. Hiring a Freelancer?

How To 76

How To New York City DC United States 76