Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. Consider something like: ??

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

AUGUST 9, 2024

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your Marketing Strategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. 1 CMP credit.

Cleveland 267

Cleveland LMS Content Press Release 267

Higher Logic

DECEMBER 6, 2018

One of the main vehicles associations use to engage their members is newsletters, but not every member is going to be interested in the same content. 49% of associations use marketing automation to send personalized emails/content to members, customers, and/or prospects. 2018 Membership Marketing Benchmarking Report.

Newsletter 189

Newsletter Maine Content Marketing 189

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Looking to personalize and target your email communications strategy to different member segments? Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. More info/register. CAE credits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Associations Now

JULY 3, 2013

Before you push the send button, consider whether your email is relevant to the receiver. Also: Create a strategy to ensure that you don’t run out of food at your next event. Concerned that too many of your emails are ending up in the junk folder? Then it might be time to revisit your email marketing strategy.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Reid All About it

MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Now for the main event: free professional development events for the association community. 1 CAE credit. More info/register. Presenter: J.P.

Case Study 45

Case Study Email Marketing DC Washington 45

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

JULY 19, 2018

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?"

Tips 159

Tips eBook Newsletter Marketing 159

NXUnite

JUNE 12, 2024

Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. You could then plan more events into your fundraising strategy and tailor them to your mid-level donors’ interests and preferences.

Software 130

Software Tools Email Marketing Tips 130

Reid All About it

JUNE 2, 2017

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. With 28 countries, the European Union is one of the largest and most profitable markets in the world. 1 CMP credit.

Raleigh 150

Raleigh Chicago DC Washington 150

NXUnite

OCTOBER 19, 2023

They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! Analyzing this information serves two main purposes. So, what do these statistics have to do with you, a nonprofit professional?

Revenue 130

Revenue Email Marketing Social Media Maine 130

Reid All About it

MAY 11, 2018

Now, the main event: free professional development events for the association community. The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

NOVEMBER 9, 2018

Walk through FARE’s user research, which guided the redesign and overhaul of the main website and the creation of the FARE College Database, a place for prospective and current college students to browse food allergy accommodation information for U.S. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. 1 CAE credit.

Chicago 175

Chicago DC Washington Software 175

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Now, the main event: free professional development events for the association community. Solving the Marketing Puzzle. Yes, no, maybe so?

DC 30

DC Washington Revenue Chicago 30

Reid All About it

JULY 14, 2023

We enjoyed another favorite for our main dish: creamy piccata swordfish. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. . But since I was on a liquid diet, I stashed them in the freezer. 1 CAE credit. More info/register. 1 CAE credit.

Education 39

Education Price Tools Technology 39

Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. One of our main areas of expertise is internal employee engagement and productivity. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

EventMobi: Association Events

SEPTEMBER 28, 2023

According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report! With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy.

Directory 147

Directory Organization How To Kansas City 147

Association Adviser

MAY 25, 2017

This often comprises the first text in the body of an email, such as the greeting. As valuable inbox real estate, your preheader should grab the recipient’s attention or summarize the main message, offer or call to action of the email.

Marketing 114

Marketing Maine Communications Content 114

Association Adviser

DECEMBER 17, 2013

Two great examples of integrated marketing come from the Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC). Once on the MHEDA TV site, members could easily click to MHEDA’s main website and to other publications that also recapped the convention and the topics discussed there.

Marketing 60

Marketing Video Email Marketing Social Media 60

Delcor

DECEMBER 11, 2019

Twenty years ago, almost no associations had a User Experience Designer, Digital Content Strategist, or Email Marketing Manager on staff. As part of that responsibility the Digital Product Manager will act as the voice of the customer when decisions need to be made about strategy and priorities for future feature development.

Products 59

Products Team Email Marketing Maine 59

Achieve

JUNE 28, 2024

As nonprofits have adapted to the digital age, online fundraising has become heavily integrated into most organizations’ strategies. The most effective AI fundraising strategies use both types of tools together—let’s dive into how to do just that! However, the future of nonprofit fundraising lies with artificial intelligence (AI).

Tools 52

Tools Social Media Content Video 52

Fonteva

NOVEMBER 10, 2021

We would recommend Fonteva Marketing Manager for an intuitive system that will streamline all your marketing needs. So the big question is, how to create a killer content marketing strategy ? It’s perhaps stating the obvious, but knowing your goals is the jumping-off point for any virtual event marketing master plan.

Marketing 52

Marketing How To Discount Content 52

Association Briefings

AUGUST 23, 2021

After talking to so many associations, we’ve come to realize that there are two main reasons: lack of bandwidth and lack of resources. Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Disciple Media

FEBRUARY 6, 2024

This allows for more personalized content and marketing strategies. Choose a platform At the end of this blog we run through some of the main membership platforms available, so keep reading for more help on making your choice! Be prepared to adjust your strategy based on member behavior, feedback, and enrollment rates.

How To 36

How To Price Analysis Content 36

Nexus Marketing

AUGUST 21, 2024

And you probably have a few questions, namely, “What does all this change mean for my brand and SEO strategy?” We’ll cover the key developments, what they mean for you, and our overall take on the story that’s unfolding and the future of SEO strategies in the AI age. Our recommendation?

Content 52

Content System Strategy Process 52

Nexus Marketing

AUGUST 21, 2024

And you probably have a few questions, namely, “What does all this change mean for my brand and SEO strategy?” We’ll cover the key developments, what they mean for you, and our overall take on the story that’s unfolding and the future of SEO strategies in the AI age. Our recommendation?

Content 52

Content System Strategy Process 52

MemberClicks

OCTOBER 10, 2023

This involves collaboration among team leaders and a clear understanding of the program’s main objectives. Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. Before you start marketing, though, you’ll want to identify key prospective members with your organization’s AMS.

Software 52

Software Membership Management Newsletter Revenue 52

Associations Now

JUNE 23, 2015

Today in Tabs , perhaps the best-known newsletter of the type, has become a staple of New York City media circles—despite the fact that its founder, Rusty Foster, lives in Maine. Unlike more traditional email marketing platforms like MailChimp or ExactTarget, Curated doesn’t push end users toward building their own templates.

Newsletter 40

Newsletter New York City New York Content 40

Fonteva

SEPTEMBER 19, 2019

Advanced AMS solutions keep track of data and metrics generated by your various association management tools and member-facing outlets, providing all the information needed to formulate intelligent strategies for upcoming events or campaigns. Data for smarter marketing and engagement strategies. 360-view of member engagement.

System 40

System Software Tools Association Management 40

Fonteva

AUGUST 15, 2019

Whether you want a specific CRM system or need a customized form builder, software integrations can take your overall tech strategies to the next level but will require potentially complicated steps in between. But with an association management platform , these tools can all be available— without the integration process.

Association Software 40

Association Software Software Tools System 40

MemberClicks

APRIL 4, 2023

They offer a “Member Area” feature for membership organizations to enable members-only content restrictions within their main site. Social media post creation using the Over app to engage and impress followers with a high-quality marketing campaign. The ability to accept and process payments using PayPal and Square.

Price 52

Price Directory Membership Management Software 52

MemberClicks

JANUARY 6, 2022

Have they seen any strategies used by other nonprofits or businesses that resonated with them? Create a targeted campaign to re-engaged these once-active members with email marketing, direct mailers, and/or phone calls. Ask them to go back and imagine not being a member. What kinds of offers would they find appealing?

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Have they seen any strategies used by other nonprofits or businesses that resonated with them? Create a targeted campaign to re-engaged these once-active members with email marketing, direct mailers, and/or phone calls. Ask them to go back and imagine not being a member. What kinds of offers would they find appealing?

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

MAY 13, 2022

Even if this isn’t a main priority for your organization right now, it’s something to keep in mind as your organization continues to grow. Email Marketing. You can make changes to your strategy based on these results. Event Management. Explain what the AMS is (in simple terms).

Software 52

Software Association Management Price System 52

Association Success

NOVEMBER 5, 2020

One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously. Their key strategy was a smart and assertive follow-up campaign. . Follow-up is essential for increasing attendance.

How To 178

How To Analysis Email Marketing Conference 178

MemberClicks

OCTOBER 15, 2024

Steps to Building an Effective Event Agenda Start with a High-Level Structure: Begin by defining the main components of the event—keynotes, breakout sessions, panel discussions, networking times, and closing remarks. This allows your team to monitor success and adapt strategies as needed to stay aligned with event goals.

How To 52

How To Social Media Content Team 52