Reid All About it

OCTOBER 4, 2024

Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.

NJ 254

NJ Email Marketing System Education 254

MemberClicks

DECEMBER 28, 2020

Email marketing is something all companies, associations, and chambers are tasked with. But email marketing requires a little bit of trial and error — for everyone. What works well for one organization or industry may not work well for another. It’s the number one driver of acquisition, engagement, and retention.

Email Marketing 66

Email Marketing Marketing Strategy Industry 66

HighRoad Solution

SEPTEMBER 13, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.

Email Marketing 68

Email Marketing Marketing Video Software 68

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Achieve

MAY 21, 2019

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. Segment your email lists.

Email Marketing 52

Email Marketing Marketing Strategy Discount 52

HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.

Email Marketing 60

Email Marketing Marketing Video Software 60

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 52

Email Marketing Marketing Tips Strategy 52

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? be your organization’s website. Your website has the potential to help your organization’s marketing strategy thrive.

Strategy 52

Strategy Marketing Social Media Directory 52

CMA Solutions

SEPTEMBER 5, 2024

Economic downturns or financial constraints are also leading individuals and organizations to cut back on optional spending, including association membership. A well-crafted growth strategy is crucial for expanding association membership and ensuring the long-term sustainability and impact of your organization.

Recruiting 45

Recruiting Recruitment Strategy New Jersey 45

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 259

America Content Social Media Strategy 259

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19.

LMS 265

LMS Certificate Revenue Content 265

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). What is a Member Directory? How has your community grown over the years?

Directory 147

Directory Organization How To Kansas City 147

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. What is a marketing plan?

Marketing 76

Marketing LMS Social Media Course 76

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

Reid All About it

AUGUST 9, 2024

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. If you or your brand want to stand out in your market, you must become known, trusted, and loved.

Cleveland 265

Cleveland LMS Content Press Release 265

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 259

Revenue Strategy Price Newsletter 259

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Well, first, you probably have an account with the company, so that’s how they have your email address.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 259

Survey Project Strategy Education 259

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 133

Marketing Email Marketing Report Content 133

Association Success

AUGUST 24, 2020

Most people would like to belong to a dynamic, innovative and forward-thinking organization that sets a high bar among its peers. Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. A sophisticated social media strategy. Email marketing software .

Strategy 135

Strategy Email Marketing Technology Social Media 135

Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. Personalization is hot right now. And what’s more , they’ve grown to expect it. But first…. Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Associations Now

FEBRUARY 9, 2024

Sometimes it seems to be in the nature of CEOs to catastrophize: A PwC survey released last month found that a growing percentage of CEOs fear their organizations won’t survive the next decade, thanks in part to concerns about generative AI. While a bigger-picture strategy can be helpful, just getting started is what’s most important.”

Strategy 45

Strategy How To Survey Email Marketing 45

Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

eBook 52

eBook Strategy Email Marketing Marketing 52

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters. As technology becomes more advanced, so do nonprofit strategies.

Technology 179

Technology Strategy Software Tools 179

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But where should you begin?

Marketing 52

Marketing How To Social Media Video 52

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 100

Marketing Email Marketing Report Content 100

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

MAY 19, 2023

Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. and expansion (yay!). Association growth mindset. More info/register. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

NXUnite

JUNE 12, 2024

Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. Blackbaud works exclusively with social good organizations like nonprofits. Let’s begin.

Software 130

Software Tools Email Marketing System 130

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? It enables you to send a series of emails based on actions that recipients take.

Marketing 136

Marketing Communications Case Study Tools 136

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

MAY 13, 2020

We’re most attached to the groups or organizations that we’re most involved in. With tools like online community and marketing automation , you recreate the best parts of your association online. Community data points offer insights on how your organization can better help current members. And the inverse is true.

Tools 296

Tools Communications Email Marketing Recruiting 296