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Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Presenter: Mandy Brown, Lecturer, SanDiego State University L. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo.
Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way.
To be fair, CES is not the only event to face this problem: SanDiego Comic-Con International, which draws 130,000 people annually, has similar issues with scale. Other notable trends include plans to boost emailmarketing in 2015. Still, the visceral effect of such a huge show can be overwhelming, even for the pros.
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