Reid All About it

DECEMBER 6, 2024

The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups. Skills training. 1 CAE credit.

Content 213

Content Strategy Education Revenue 213

.orgSource

NOVEMBER 11, 2024

Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways. Leverage automation to streamline member communication.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

OCTOBER 4, 2024

Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Content strategy. Watch demos on how to enhance donor and member engagement. Call-to-action (CTA).

NJ 258

NJ Email Marketing System Education 258

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Alyssa Ford, Data and Strategy Lead at Tech Impact. How close is your association’s IT leader to his description?

Washington 285

Washington Video Social Media DC 285

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Fonteva

FEBRUARY 9, 2021

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Member experience.

LMS 270

LMS Revenue Certificate Content 270

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Association Management 59

Reid All About it

JANUARY 26, 2024

It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. Email marketing news.

Survey 264

Survey Strategy Project Education 264

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Email marketing software. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Broader Engagement.

Texas 214

Texas Florida Email Marketing Newsletter 214

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. This way, you can scale your engagement efforts for increased success.

Tools 296

Tools Communications Email Marketing Recruitment 296

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

Software 317

Software Strategy Industry Social Media 317

Associations Now

MAY 1, 2019

In a world where emails can be easily ignored and snail mail can get costly to send, it’s easy to see the appeal of the text message as a form of member engagement. Moosend, a company known for its email-marketing tools, says that there’s a lot of potential for SMS marketing, but many firms don’t take advantage of it.

Strategy 110

Strategy Marketing Cost Email Marketing 110

Higher Logic

JUNE 26, 2020

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. Does this sound familiar?

Recruitment 156

Recruitment Recruiting Email Marketing Member Engagement 156

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

OCTOBER 21, 2022

How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

MAY 3, 2019

. – Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members.

Tucson 262

Tucson Phoenix Products Member Engagement 262

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday).

Price 150

Price Social Media Email Marketing Case Study 150

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Wed 9/25 at 12 p.m.

LMS 264

LMS Revenue Certificate Content 264

Higher Logic

MARCH 12, 2019

Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. Align Your Staff for an Effective Member Communications Schedule. So here’s the secret.

Communications 174

Communications eBook Tools Member Engagement 174

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

OCTOBER 28, 2022

Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Discuss strategies and content that reflect the personas of membership. More info/register.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Host: Smart Meetings. Host: Grype.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. B2B2C: Connecting to your Members’ Customers (Nonprofit Conversations with Cecilia Sepp, CAE ). If the answer is better email performance, you’re in the right place. Bill West, Chief Credentialing Solutions Officer, Cornerstone Strategies. Host: Fridays@4.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

MAY 19, 2023

She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Quick hits Improve responsiveness to your emails by implementing these four principles. Gino Silva-Payne, Email Meter ) For goodness’ sakes, do not use your credit card with Venmo.

Leadership 195

Leadership Strategy Content Education 195

Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. Topics include: A quick history of email marketing and its effectiveness today.

eBook 52

eBook Strategy Email Marketing Member Engagement 52

Reid All About it

SEPTEMBER 30, 2022

Amanda Kaiser says, “ Members don’t have the time to devote to their association anymore.” She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.

Blended Learning 41

Blended Learning Education Software Marketing 41

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

MemberClicks

NOVEMBER 1, 2024

Here are some primary goals that content marketing can help achieve: Member Acquisition: Reach potential members by showcasing your association’s value and thought leadership in the industry. Member Engagement: Encourage active involvement in your community by sharing insights, educational content, and industry trends.

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

MAY 11, 2018

The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

DC 30

DC Washington Project Member Engagement 30