Email Marketing, Minnesota and Recruiting

Test-Drive Your Next Member Recruitment Campaign

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Advocacy and Governance 2.0

Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. So, what’s the ideal board size? Examine and cultivate the interest of the top prospects to make the best selection.

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Association Universe

Test-Drive Your Next Member Recruitment Campaign

Advocacy and Governance 2.0

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