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Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. 8 Biggest Mistakes EmailMarketers Make and How to Avoid Them.
Be mindful of your members in battleground states Members in battleground states are going to be getting extra everything, exclude them from non-essential emails , and eliminate or limit ad spend during the Election Heat because they will cost more.
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