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Presenter: Mandy Brown, Lecturer, SanDiego State University L. Personalization vs. Control in EmailMarketing Content. Learn how best to apply personalization and control in emailmarketing communications, the pros and cons of each strategy, and what it means to find “an appropriate balance” and how to implement it.
SanDiego Comic Con is known for its offsite events that take over the entire downtown area of the city. Photo : AMC’s “The Walking Dead” created the “Deadquarters” experience outside the SanDiego Convention Center for fans to immerse themselves in the zombie world.
To be fair, CES is not the only event to face this problem: SanDiego Comic-Con International, which draws 130,000 people annually, has similar issues with scale. Other notable trends include plans to boost emailmarketing in 2015. Still, the visceral effect of such a huge show can be overwhelming, even for the pros.
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