Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Video 60

Associations Now

MAY 28, 2014

Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. This points out a difficulty in relying solely on self-reported data like surveys,” the report noted.

Email Marketing 40

Email Marketing Marketing Survey Report 40

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Associations Now

DECEMBER 5, 2016

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

Survey 40

Survey Marketing New York millennials 40

Associations Now

JULY 14, 2016

The ultimate list of essential post-event survey questions you must ask for feedback. Callie Walker at the MemberClicks blog listed vital questions to ask in a post-event survey. Comedian Louis CK, out of all people, is a genius at email marketing. Plus: Chipotle plays on your emotions to lure you back to burritos.

Survey 40

Survey San Francisco Email Marketing Social Media 40

Higher Logic

MARCH 29, 2018

Clicking is the holy grail for email marketers, making it easy for you to curate the reader’s experience. Based on testing from search marketing expert Ayat Shukairy , you can improve conversion rates up to nine percent by A/B testing your copy. About 69 percent will mark an email as spam based on that subject line.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Four major new surveys show challenges and obstacles facing associations.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. How close is your association’s IT leader to his description?

Video 285

Video Washington Social Media DC 285

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Adoption and retention followed.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Associations Now

FEBRUARY 9, 2024

Sometimes it seems to be in the nature of CEOs to catastrophize: A PwC survey released last month found that a growing percentage of CEOs fear their organizations won’t survive the next decade, thanks in part to concerns about generative AI. Where AI differs from other strategic initiatives is the breadth of uncertainty that surrounds it.

Strategy 45

Strategy How To Survey Email Marketing 45

Nimble AMS

SEPTEMBER 6, 2024

Ecosystem and extensibility From email marketing to volunteer management, the Salesforce AppExchange offers various applications for associations to advance their mission. Salesforce reports the American public is relatively divided on using generative AI, with 45% of the surveyed group reporting they use AI.

Software 101

Software Innovation Member Experience Technology 101

Aaron Wolowiec

AUGUST 16, 2016

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. Marketing Tip No. So for marketing communications and all other capabilities, the right approach is to lead with strategy and planning.”.

Marketing 133

Marketing Email Marketing Report Content 133

WBT Systems

DECEMBER 5, 2017

A CRM provides functionality beyond the scope of a traditional AMS, for example, email marketing and automation, inbound and content marketing, search engine optimization, lead scoring, and customer/member tracking. According to the 2017 Membership Marketing Benchmarking Report from Marketing General, Inc.,

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Wed 1/19 at 11 a.m.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Aaron Wolowiec

AUGUST 16, 2016

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. Marketing Tip No. So for marketing communications and all other capabilities, the right approach is to lead with strategy and planning.”.

Marketing 100

Marketing Email Marketing Report Content 100

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Email Marketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!

How To 179

How To Social Media Price Discount 179

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX.

Leadership 116

Leadership FAQ Member Engagement Social Media 116

Achieve

DECEMBER 8, 2023

Email marketing. In addition to email blasts providing information about specific fundraising events or campaigns, create an alumni newsletter that sums up all of your current initiatives on a recurring basis. Ask both multiple-choice and open-ended questions about a range of topics on this survey.

Tips 52

Tips Survey Social Media Communications 52

Membersuite

FEBRUARY 17, 2022

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. Publication subscriptions at member and non-member rates. Online summits on hot topics and legislative/regulatory changes.

Revenue 135

Revenue Certificate eBook Education 135

WBT Systems

JUNE 26, 2017

Participants take a health assessment survey at the start to identify health risks, choose a focus area (activity, rest, nutrition, quality of life, or safety), make a health commitment, and participate in health challenges. Post-challenge follow-up emails and survey. Build marketing into the challenge design.

Member Engagement 161

Member Engagement LMS Discount Education 161

Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? Email open rates (36.7 percent) and click rates (16.2

Survey 97

Survey Email Marketing Report Tools 97

Associations Now

APRIL 28, 2020

With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. A few insights for those interested in boosting SEO: Lower costs are a factor.

Cleveland 139

Cleveland New York Cost Email Marketing 139

Associations Now

MARCH 1, 2019

With the rise of increased inbox organization in email platforms, particularly in Gmail, it’s easier than ever to get an email in your inbox and never see it. And that disengagement can lead to future appearances in the spam folder, says email marketing service Return Path. So what’s an email marketer to do, anyway?

Report 101

Report Email Marketing Education Marketing 101

Associations Now

APRIL 12, 2023

The association analyzed and mapped the data using its email system to determine how much email, on average, members received from all departments. Data as Cleaning Solvent LaRose recommends associations conduct an email audit to examine existing emails and determine what’s working and what isn’t.

Newsletter 89

Newsletter Email Marketing Process Products 89

Associations Now

FEBRUARY 1, 2019

Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. One of the most closely watched technical studies about the email marketing space is out, and it argues that email is about to turn a big corner on the interactivity front.

Report 85

Report Email Marketing Technology Tools 85

Association Adviser

FEBRUARY 6, 2019

Associations can connect software, such as email marketing automation, accounting, survey apps and more to their AMS or career center, and the platforms will exchange data automatically.

Directory 113

Directory Software Virginia Email Marketing 113

Reid All About it

MAY 12, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. State of the association industry. Do This, Not That!

Chicago 200

Chicago Newsletter Mooc Education 200

Disciple Media

FEBRUARY 6, 2024

Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. Feedback loop for content improvement: Establish mechanisms for gathering member feedback on content, such as regular surveys, comment sections, or direct outreach. Like Kajabi, Teachable lacks community tools.

How To 36

How To Price Analysis Content 36

Higher Logic

JUNE 21, 2018

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). The wait is over. The results are in.

Report 149

Report Marketing Survey Resources 149

Membersuite

JULY 16, 2021

You can also collect data via brief polls and surveys, member portal forms, and after renewal. Associations that found ways to collect home addresses and secondary email addresses kept in touch during the pandemic with members who were working from home and who lost or changed their jobs. Encourage members to update their profiles.

Report 175

Report How To Committee System 175

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

MemberClicks

SEPTEMBER 27, 2023

Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Be sure to use tracked links to measure engagement. Safe and secure data collection.

Tools 52

Tools Tips How To Software 52

MemberClicks

FEBRUARY 7, 2023

To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated email marketing campaign targeting your new members exclusively. Encouraging feedback from your new members (maybe through a 3 or 6 month survey) is the best way to hear what can be improved and what they love.

Learning Management System 98

Learning Management System Social Media System Video 98

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Optimist Consulting

NOVEMBER 2, 2015

11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise.

Survey 100

Survey Email Marketing Marketing Cost 100

Optimist Consulting

NOVEMBER 2, 2015

11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise.

Marketing 100

Marketing Survey Email Marketing Cost 100