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Association Brain Food: 9.30.22

Reid All About it

Speaker: Alan DeYoung, Executive Director, Wisconsin Emergency Medical Services Association. State of Email Live: Testing Times. Testing is the backbone of any strong email program. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange. Julie Stuck, email strategist, Validity.

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The Elections Are Going to Impact Your Email – It's Time to Adjust Strategies and Have A Discussion About It

Email Maven

Be mindful of your members in battleground states Members in battleground states are going to be getting extra everything, exclude them from non-essential emails , and eliminate or limit ad spend during the Election Heat because they will cost more. Running a winback campaign specifically targeted to certain regions or states adjust!