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The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Memberengagement. Genevieve Borello, CAE, Senior Manager, MemberEngagement, ACTFL.
In another example, the Plumbing-Heating-Cooling Contractors Association deployed a multimedia initiative focused on bringing more millennials into the workforce. Still, designing the program had its challenges, Carr said.
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