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Association Brain Food: 3.8.24

Reid All About it

7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Hear about examples of learning content and exercises teams use to know themselves better and to identify and fill strengths-gaps.

Education 258
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6 Tactics Association Marketers Can Learn from the “Silly Season”

SCD Group

Presidential campaign (sometimes called the “Silly Season”) provides multiple examples that associations can consider for their content marketing and membership marketing efforts. For example, Senator Ted Cruz hired Cambridge Analyticia to manage a highly micro targeted campaign that delivers specific messages to specific audiences.

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Association Brain Food: 3.1.24

Reid All About it

7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. More info/register. 1 CAE credit. More info/register. Host: Achurch Consulting Speaker: Rae Ann S.

Education 264