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Association Brain Food Weekly: 6.14.19

Reid All About it

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. Host: Dallas-Fort Worth Association Executives (DFWAE). Wed 6/19 at 2 p.m.

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PCMA strengthens executive leadership team

Event Industry News

MacMillan, currently CEO of Visit DFW, a consumer content marketing venture for tourism stakeholders in the Dallas-Fort Worth area, will be responsible for PCMA’s global brand development and marketing strategies. . He will lead PCMA’s marketing, events and print and digital teams, which include Convene magazine.