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In case you missed it, ASAE’s Collaborate forum (member login required) has recently been hosting a robust discussion of how associations are helping their members and the local community in Houston and southwest Louisiana respond to Hurricane Harvey. Some are doing it automatically, while some are doing it only upon request.
Since profit margins in the industry tend to be thinner than others, it’s crucial to find a way to increase revenue while decreasing expenses. So they need to figure out a way to increase revenue and decrease expenses, clearly to make their margins better. MICHAEL PRAEGER Yeah.
Learn what member personas are and why you need them, steps to create your own member personas, and how to leverage personas to enhance your communication strategies to recruit, engage, and retain more members. Gonzalez, CMP, Senior Vice President and General Manager, Houston First Corporation. More info/register. Thu 9/16 at 1 p.m.
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