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AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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FEBRUARY 19, 2021

Board strategy. He advises framing board conversations and decisions with this “new shared point of view on board purpose, composition, structure, and work for the rest of The Turbulent Twenties.”. Membership recruitment. Host: New York Society of Association Executives. – How to Become a Better Boss.

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MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Mon 3/8 at 11 a.m. – Host: Cvent.

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JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”. Host: Wicket.io.

Las Vegas 359

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APRIL 2, 2021

MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . Learn from two pros how to build successful, revenue-producing programs that can fund the good works of your association. Hybrid conferences. 1 CMP credit.

Revenue 335

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FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MARCH 25, 2022

MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Learn how the heart influences your perceptions, emotions, intuition, and health. Learn how VSCPA experienced 1400% return on investment using a Google retargeting campaign. Member profile data.

Revenue 195

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JUNE 2, 2023

He’s the guy behind the New York Times recipe section, so you can consider him a reliable culinary source. Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile.

Technology 195

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JANUARY 28, 2022

They also explain how to overcome registration resistance. Achurch Consulting describes how to build trust and connections with your team while working remotely. 5 Tips to Deliver a Better Member Experience: How to Present Your Member Benefits for Max Engagement. Connecting while working remotely. 1 CAE credit. Host: CQbd.

Newsletter 195

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OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Converting new members (i.e.,

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Associations Now

NOVEMBER 5, 2019

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

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SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Sponsorship strategy. Ann Patchett, New York Times ).

Content 195

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Reid All About it

JUNE 2, 2017

. – Event Tech Tribe Unite 2017 (New York). Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Location: New York.

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SEPTEMBER 6, 2019

They explain how to earn and reward learner loyalty. Strategy as currently practiced rarely emphasizes the importance of community.” “Strategy as currently practiced rarely emphasizes the importance of community.” Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. How to respond?

Chicago 37

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FEBRUARY 4, 2022

Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Host: New York Society of Association Executives. Member Value through Wise Investment Strategy ( Chatting with Agnes & Cecilia). New episodes are posted around 1 p.m.

Content 39

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DECEMBER 2, 2022

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Topol, New York Times ).

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AUGUST 12, 2022

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. Chris Vaughan at Sequence Consulting shares ten strategies for preparing your association for the future. Why a time zone recruiting strategy has become the latest hiring trend.

Software 41

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APRIL 29, 2022

. – Conference Survival 2022: 6 Proven Strategies for Putting Powerful Draws on Stage. Learn six proven strategies for identifying and recruiting the most qualified and marketable speakers, seven kinds of content most attendees will travel to get, and four event design ideas to maximize understanding and impact. 1 CMP credit.

Louisiana 39

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JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

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SCD Group

JUNE 10, 2013

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. via YourMembership.com blog.

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AUGUST 19, 2022

No one tells you about all the work your team has to take on when implementing a new AMS —which is why this new guide from Ellipsis Partners is a godsend. It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Recruiting young members.

Technology 43

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FEBRUARY 5, 2021

Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. How to check for inclusive language in Microsoft Word. Rob Woodgate, How to Geek ).

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Associations Now

OCTOBER 8, 2014

Are you concerned about how to attract young professionals to join and engage with your association? Workforce development matters, and it’s bigger than your membership recruitment efforts. What is your association doing to help its industry create more jobs and grow the crop of new professionals to fill them?

Recruiting 40

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Associations Now

FEBRUARY 2, 2015

A organization’s effort to improve gender parity on boards uses a surprising and effective strategy—and one practically tailored for associations. How to do that? Morrissey’s strategy is to argue the business case for gender balance. I like the way Helena Morrissey thinks. Who wouldn’t?

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AUGUST 9, 2019

After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. Oh well, you could sub another fish in this pan-seared mackerel with sweet peppers and thyme recipe from the New York Times.

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Association Adviser

APRIL 16, 2013

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). Associations have to research what members really want and value, and then figure out how to deliver it without reinventing the wheel a thousand times.

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NOVEMBER 6, 2020

Billhighway explains how to identify bright spots —chapters that are achieving success by doing something different, something others chapters can replicate. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. How to Scale Community Globally.

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AUGUST 20, 2021

While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. Host: New York Society of Association Executives.

Revenue 195

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DECEMBER 4, 2020

Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. It includes questions about the impact of the pandemic on strategy, pricing, etc. Host: New York Society of Association Executives. Amen, brother. Raising sponsorship prices.

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OCTOBER 18, 2019

It feels like fall, finally, so I took out the Instant Pot and three-plus pounds of short ribs from the freezer to make this New York Times recipe. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

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MAY 1, 2020

Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. Gabrielle Hamilton, New York Times ). Host: New York Society of Association Executives. Virtual conference session formats.

North Carolina 273

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Association Adviser

MARCH 19, 2013

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). In response, NYSSA started monthly gatherings at local pubs in New York City.

New York City 60

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CMA Solutions

NOVEMBER 17, 2022

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Then, you must figure out how to solve the problem. For example, when the New Jersey State Nurses Association needed help recruiting more nurses to fight the pandemic throughout the state, we used this technique.

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OCTOBER 16, 2020

Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Content audit.

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NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. CEO pandemic insights.

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NOVEMBER 5, 2021

Fionta explains how you can use technology to make your organization seem a whole lot more human during Giving Tuesday season, but their advice applies to any time of the year and with any audience. Annie Neimand describes how to build a transformative narrative that will rally people to a cause, make them care and inspire them to act.

Survey 195

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Associations Now

JANUARY 28, 2019

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues. Erin Griffith of The New York Times assesses the trend. Clean Your List. Other Links of Note.

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