Marketing the Future: Learn From the Mac’s Initial Missteps
Associations Now
JANUARY 28, 2014
production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. On December 31, 1983, a minute-long ad played on a local CBS affiliate in tiny Twin Falls, Idaho.
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