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If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. When asked about the results of this new effort, Putnam explained, “PHCC’s Indiana Chapter alone has reached more than 4,600 students at its career fairs.

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Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. That being said, Williston believes member engagement will be an eternal challenge.

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