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“The ROI helps us lay out where we need to be as an organization and where the event needs to be to meet the needs of the future attendee,” says Mandy Hazlett, CMP, senior event manager at the National FFA Organization in Indianapolis. This year’s event will be held in October in Indianapolis. Engagement.
Plus, offering members learning opportunities can help boost your association’s revenue. For example, if your association caters primarily to young professionals , it won’t make sense to survey experienced industry leaders. Here are just a few ways you can go about collecting information to determine demand: Survey members/businesses.
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