Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

AUGUST 30, 2024

Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.

Video 212

Video Newsletter Content Revenue 212

Reid All About it

APRIL 5, 2024

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.

Revenue 259

Revenue Price Denver Tools 259

Eric Lanke

FEBRUARY 4, 2013

image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. And this is why competing on price is a bad strategy for associations.

Price 100

Price Products Revenue Strategy 100

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. Whether you want to improve your organization’s existing B2B educational content sales or are planning a new program from scratch, you won’t want to miss this free, information-packed event!

Strategy 150

Strategy Marketing How To LMS 150

Association Analytics

JUNE 25, 2024

Read on to learn how – using a data-informed approach to renewals – you can enjoy your most successful renewal season yet. Before diving into strategies, it’s important to have some context about the challenges associations face when renewal reason approaches. Why Don’t Members Renew?

Communications 169

Communications Strategy Member Engagement Examples 169

Reid All About it

JANUARY 5, 2024

He shares five resources for getting up to speed and staying informed about AI. In this course, we delve into key strategies and methodologies to elevate your member engagement, refine value propositions, and foster a symbiotic relationship between organizational revenue and member value. Non-dues revenue. 1 CAE credit. 1 CAE credit.

Revenue 281

Revenue LMS Price Education 281

Reid All About it

OCTOBER 18, 2024

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual, and hybrid events , EventMobi offers advice for pricing, selling, and delivering sponsorships, measuring ROI, and crafting post-event reports for sponsors. Accessibility. More info/register. Fri 10/18 at 3 p.m. –

Revenue 259

Revenue Strategy Technology Member Engagement 259

Associations Now

AUGUST 22, 2018

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Want to Hear More?

Price 72

Price Products Course Revenue 72

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.

Revenue 169

Revenue Milwaukee Case Study Price 169

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Using data science, we can model the future state and help make a more informed decision. Using data science, we can model the future state and help make a more informed decision. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

MemberClicks

JULY 15, 2024

Or are you getting distracted by wanting a unicorn when a solid workhorse would do just as well (and come at a much more affordable price)? Make sure your theme both informs and follows from your objectives. Do you want them to make purchases or is the ticket price enough? What kind of information do you crave?”

Strategy 52

Strategy Proposal Social Media United States 52

MemberClicks

JULY 15, 2024

Or are you getting distracted by wanting a unicorn when a solid workhorse would do just as well (and come at a much more affordable price)? Make sure your theme both informs and follows from your objectives. Do you want them to make purchases or is the ticket price enough? What kind of information do you crave?”

Strategy 52

Strategy Proposal Social Media United States 52

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Certificate 271

Certificate Denver South Carolina Project 271

Association Analytics

MARCH 1, 2023

Product A’s price point is $1,000 so you only sold 20 units of that product. However, Product B’s price point is $100, which means you sold 200 units of that product. This proactive strategy will definitely help set your association apart in such a busy world!

Revenue 320

Revenue How To Products Price 320

Reid All About it

SEPTEMBER 6, 2024

Dr. Michael Tatonetti of Pricing for Associations suggests guidelines and questions for focus groups that will help you determine the real value of your association’s product. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) More info/register. More info/register.

Revenue 265

Revenue Technology Content Strategy 265

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Young member engagement. I know you see a lot of posts about young professionals, but this one from Belinda Moore at Strategic Membership Solutions is worth your time. Member mobile app. 1 CAE credit. More info/register.

LMS 271

LMS Education Member Engagement Revenue 271

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there. Speak directly to Gen Z on these platforms.

Strategy 78

Strategy Marketing Video Social Media 78

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). I appreciate keeping informed about current events, but I need beauty in my stream too. It’s that time again. More info/register. 1 CAE credit.

Certificate 286

Certificate Price Tools Technology 286

YourMembership

APRIL 17, 2012

Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy.

Revenue 150

Revenue Strategy Software Membership Management 150

Association Success

NOVEMBER 26, 2019

Nothing excites me more than strategy meetings. . When I joined the Professional Pricing Society, one problem that became apparent in my first year was that cross-departmental collaboration wasn’t facilitated nor planned for. we held our first strategy meeting. To do this, I focused on the following 6 steps: 1.

Strategy 116

Strategy Project Proposal Price 116

Reid All About it

JUNE 21, 2024

Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. Insurance for Associations Insurance prices have gone up and exclusions have increased. 1 CAE credit. Fri 6/21 at 1 p.m. Host: BlueSky eLearn Speakers: Jordan Baker, M.Ed.,

Arlington 259

Arlington San Diego Course Nebraska 259

Freestone

OCTOBER 23, 2024

Put a price on your content Marcus Sheirdan put it perfectly when he said, “Great content is the best sales tool in the world.” These strategies will help your organization drive non-dues revenue through your sponsorships. Differentiate the price for members and non-members as another way to increase membership.

LMS 85

LMS Revenue Price Learning Management System 85

SCD Group

OCTOBER 11, 2012

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies.

Price 40

Price Strategy Case Study Recruiting 40

Association Success

SEPTEMBER 24, 2020

As businesses switch their focus from o wnership to access, o ne-time to recurring payments, t ransactions to relationships and o ne-way communication to ongoing feedback, t hese four key trends should inform any effective membership strategy. . The membership economy prioritizes access over ownership.

Strategy 78

Strategy Social Media Revenue Discount 78

Reid All About it

AUGUST 2, 2024

In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Sponsorship strategy. Website content. Most blog posts are marketing dead ends. 1 CMP credit.

Cleveland 265

Cleveland North Carolina Analysis Team 265

Forj

APRIL 22, 2021

For example, they could assist with the search for a learning management system or consult on the pricing of your courses. The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. What does a learning consultant do?

LMS 172

LMS Course Price Team 172

Higher Logic

FEBRUARY 14, 2017

A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. If you’re savvy enough to recognize this situation, don’t argue over superficial things like price. Fortunately, that’s what business cases are for.

Strategy 168

Strategy How To Software Team 168

Reid All About it

SEPTEMBER 22, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” 1 CAE credit.

LMS 271

LMS Revenue Education Strategy 271

Spark Consulting

OCTOBER 28, 2014

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price.

Discount 150

Discount Price Cost Products 150

Associations Now

JANUARY 28, 2020

Here are some ways to make the most of your e-commerce strategy. If a person abandons a cart, there may be a good chance that the user wasn’t actually your target audience—think, for example, of a user who might price out something extremely expensive for reasons of curiosity or aspiration. Focus on the targeting.

Strategy 69

Strategy Social Media Price Tools 69

Association Freak

MARCH 1, 2024

This method uses data analytics and machine learning algorithms to dissect member behavior and engagement, allowing for highly targeted communication strategies that significantly enhance member engagement. In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Association Success

FEBRUARY 8, 2018

Paying attention to the naming game can help you with your webinar pricing methods. Differentiate between “inform” and “perform” Webinars. Clark and Mayer define “inform” programs as those that communicate information, while “perform” programs build specific skills. Re-name entirely. Call it an online short course.

Strategy 60

Strategy Price Course Marketing 60

Reid All About it

JULY 31, 2020

– Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Learn how virtual events can be part of a meaningful data-driven content strategy. Sponsorship and Pricing Methods for Virtual Events.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. Data strategy. Learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work together. . –

LMS 259

LMS Revenue Arlington Education 259

Associations Now

JULY 27, 2015

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. And how often you’ll be changing that that pricing structure, too.

Price 40

Price New York Discount Products 40