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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet. And, through those stories, to develop relationships with the media and elected officials in that market. But COVID reinforced that lesson.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Is there an entirely new market you should explore? Innovation is key to driving sustained revenue growth within your association. Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Where do you start, and what resources do you need?

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Resilience Rides the Waves of Disruption

.orgSource

But, it also means using the disruption to identify opportunities for innovation and growth and applying lessons learned to develop future initiatives. Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet. And, through those stories, to develop relationships with the media and elected officials in that market.

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From the Corner Office: Michelle Mason, ASQ

Association Adviser

This month, the Corner Office spotlight shines on Michelle Mason, CAE, managing director of the ASQ in Milwaukee, Wis., It’s a team-wide approach and you need to get marketing, membership, HR and finance to buy into the strategy. AA: So, it’s safe to assume ASQ is big on innovation? MM : Innovation is great.

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Tuesday Buzz: Avoid Presenter Gimmicks at Your Events

Associations Now

” “I’m running a 10-staff person trade association headquartered in Milwaukee with a $3 million budget. Marketing is less about heavy promotion and advertising and more about who’s doing the talking. . “I’m not building or leading a Navy SEAL team,” he writes in what he calls a “rant.”

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Association 141+: The Power of In Person

Association 141+

Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. Innovation Right Before Your Eyes. Membership Marketing Blog. Don’t speak French to me: A social media marketing lesson for associations. ▼ 2011.