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The Trick to Innovating with Gen Y

YourMembership

How Do You Innovate With Millennials? Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them. Another way to capitalize on their exuberance and get them innovating is by placing them in charge of the “little things.”

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What I’m Reading

Spark Consulting

The Big Board (Pinterest, that is) of marketing infographics , from Constant Contact. We all constantly hear, “be like Amazon.com,” and it’s usually referring to customer service and convenience. John Haydon shares nine specific words that will help. A bias towards action may not always be a good thing.

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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369
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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

The questions that customers choose to post in the community will also be recorded for future reference. Innovate and Generate Higher-Quality Solutions. Customers, especially B2B customers, are incredibly innovative and knowledgeable about their industries as well as the products they use.

Cost 134
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What I’m Reading

Spark Consulting

One, here’s a link to Anna Caraveli’s original piece the AN piece references. Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Try a little “ mental confusion.” Do you advertise on Google?

DC 150
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Association Brain Food Weekly: 4.30.21

Reid All About it

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. Quick hits. every Monday.

Education 354
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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.