Remove Innovation Remove Member Research Remove Recruitment
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How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Related: How do associations attract younger members?

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New Report Reveals a Rebound in Membership Numbers

Associations Now

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

Report 98
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Five Top Findings from the 2024 Membership Marketing Benchmarking Report

Membership Marketing

These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.

Report 52
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Association Brain Food: 11.1.24

Reid All About it

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Member workplace challenges. Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan. Conference/event evaluations.

Revenue 254
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Developing My Dream Association

Smooth The Path

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

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Association Brain Food: 6.21.24

Reid All About it

Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details. The course meets Thursdays, 1-2pm ET from July 11 to September 12. 1 CAE credit.

Arlington 259
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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative.

Ohio 60