Innovation, millennials and Minneapolis

The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

MAY 11, 2011

Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself. Image source.

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Innovation Strategy Minneapolis millennials

Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

SEPTEMBER 17, 2013

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. E” Is for Engage.

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The Hourglass Blog: Association Innovation as Brand Strategy

Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

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