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In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!
And by pitching that way, notes Kansas City Star columnist Diane Stafford , ESA is effectively selling its industry as one that could appeal to blue-collar workers who most seriously felt the pain of the 2008 recession. Last year, it created a employee recruiting and retention toolkit for its members. You don’t need a college degree.
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