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OK, the stealing spouses and kissing babies part is far-fetched, but replace that with non-dues revenue: Your competitors are stealing your non-dues revenue by wooing your members to invest in their brand, their trade show, their publication and their hosted-buyer event – leaving you in the cold. Customized memberexperience?
In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Presenters: Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions. CAE credits.
See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement. Get an in-depth, sneak preview of the yet-to-be released 2021 Association Trends Survey findings. 1 CAE credit.
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