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Association Brain Food: 10.25.24

Reid All About it

Volunteer leader recruitment. If a member is already dealing with stress and burnout at work, they will not have the mental capacity or time for a chapter or association leadership role. Host: PCMA Event Leadership Institute Facilitators: Tess Vismale, CMP, DES, Founder and CEO, iSocial Execution Inc. More info/register.

Arlington 212
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Association Brain Food: 10.18.24

Reid All About it

Bruce Rosenthal and Dan Kowitz helped EDUCAUSE adopt a relationship-focused, year-round approach to sponsorships that better aligns their goals with the goals of revenue partners. As a result, EDUCAUSE is delivering more value to their partners while solidifying their organization’s revenue streams. Membership. Member engagement.

Revenue 259
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How NOT to Calculate the Cost to Serve a Member

Membership Marketing

In a recent conversation with an executive at an individual membership association, he noted they could not obtain additional funding to support recruitment or renewals because leadership claimed the association “lost money on every member.” With this approach, we define variable costs as changing directly with the number of members.

Cost 52
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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential. Quick hits Why a membership renewal notice is not an invoice. | by Tony Rossell, Marketing General Inc.

Revenue 259
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Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. New Member Acquisition. Be the industry leader.

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Association Brain Food: 4.26.24

Reid All About it

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Association trends. The outlook for associations, as described in Marketing General Inc.’s

Content 271
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

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